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The Importance of an Editorial Calendar

Asloob Alam

An editorial calendar will give you the following: consistency, planning, visibility, SEO, organization, increased traffic & avoid writer's block. These are just a few of the benefits of implementing an editorial calendar. Many people feel that this tool is just for bloggers, but anyone in any business can use it to manage their time better and make their work more organized.

 

The importance of an editorial calendar shouldn't be overlooked. It may seem that it is something small and insignificant, but a calendar will help you keep your content consistent, organized, and planned ahead of time.

What Is An Editorial Calendar?

An editorial calendar is a road map for your business blog. It includes topics and dates, but it can also include titles and headlines. It's typically for the next 30, 60, or 90 days, but it can be for the entire year.

 

An editorial calendar aims to help you plan, organize your content, and make sure you're regularly publishing new posts on your blog. It also enables you to prepare for holidays, seasonal events, and other promotional opportunities.

 

An editorial calendar is a schedule that dictates what content will be published on a blog or website at any given time. It usually consists of a spreadsheet, document, or other forms of spreadsheet software such as Google Spreadsheets or any other tool designed to help keep track of all the content you publish.

 

For example, you might have several blog posts in draft form at the moment, but without an editorial calendar, you may be unsure which post to publish next and when. An editorial calendar lets you plan out your content so you can create posts ahead of time and schedule them to be published at certain times in the future.

 

The most important thing about an editorial calendar is that it allows you to keep track of all your content ideas in one place from new posts to existing posts that may require updating.

Why Is An Editorial Calendar Vital To Your Business's Success?

Many entrepreneurs think of an editorial calendar as a nice-to-have, but it's essential to the success of your business. Content marketing is one of the most critical marketing strategies you can use to grow your business, and an editorial calendar is a foundation upon which that strategy is built.

 

Here are several reasons why an editorial calendar is vital to your business's success:

Helps you focus on long-term content marketing goals

An editorial calendar helps you work from a big-picture viewpoint rather than focusing on a single blog post or social media update. 

Improves efficiency through planning

Deciding in advance what topics to cover (and when) means less time spent brainstorming and more writing.

Promotes content consistency

An editorial calendar allows you to plan for upcoming promotions, holidays, and other events that may impact your content.

Facilitates collaboration

A centralized calendar makes it easy for multiple team members to view upcoming projects and deadlines.

Makes reporting easier

With an editorial calendar, you can quickly identify which posts have performed well and which haven't, so you know what types of content to produce more of in the future.

Consistency

The importance of a content marketing editorial calendar is consistency. Consistency is the key to maintaining an audience's attention and interest. When your content is consistent, it builds trust. For example, if you are used to seeing a new blog post from your favorite brand every Tuesday morning, you begin to expect it. And when that Tuesday morning comes around, you look for it and feel disappointed when it isn't there.

 

The above example demonstrates how consistency relates to trust. If you know that the brand in question publishes a new blog post every Tuesday at 9 AM, you can count on them doing so on any Tuesday at 9 AM. This may seem like a small detail, but after years of consistently publishing your blog posts on Tuesday mornings at 9 AM, your audience will grow to expect it.

Planning

Using an editorial calendar is a great way to make sure you create your content on time and regularly. Blogging regularly is an essential part of any company's marketing plan. However, many companies struggle to find the time for blogging and often abandon their blog about six months after creating it. An editorial calendar works just as well for business planning.

 

In the early days of social media, every post was a chance to try something new. But as competition for our attention on social media has grown, it requires a better way to plan and manage content.

 

The answer? An editorial calendar.

 

An editorial calendar is a document that lays out your plans for creating, publishing, and promoting content. It's a simple but powerful tool that helps you track what you're publishing, posting and how it all fits together.

 

When you create an editorial calendar for social media, you can plan for monthly or quarterly themes and tie them in with special events or even key dates in your company's history - like anniversaries or product launches. For example, in November, start focusing on Christmas themes. Post consistently on Facebook, Instagram, and LinkedIn. Build your Instagram by stopping by Followers.io and seeing how to buy Instagram followers. Posting consistently on Instagram and other social media, and following your editorial calendar will do wonders for your business growth.

 

This is important because it ensures that your messages are consistent across all platforms, which can help you build trust with your social media audience. And once you start planning like this, you'll find ideas for great visuals and other types of content, too - like blog posts, case studies, or videos - that complement what you're doing on social media.

Visibility

If you're running a website or blog, it's essential to share your content on social media networks to gain visibility and increase traffic. Coming up with something new to talk about each day can become tedious and take away from other things that need to get done. An editorial calendar is so essential for keeping your content fresh and consistent.

Organization

The key to efficient and effective content marketing is organization. Developing an editorial calendar and process will keep your team focused and organized so you can consistently plan, create, and publish valuable content. In order to keep your teams focused, you need the best collaboration tool like Troop Messenger, using which they can make team communication seamless.

 

It's easy to get distracted by daily responsibilities when there are no deadlines. An editorial calendar gives you a deadline for each piece of content, which will ensure it gets published on time. The best part? To build a successful editorial calendar and process, you don't need to be a tech-savvy whiz.

 

Editorial calendars help you organize your content in advance and ensure all of your content is planned and published promptly.

 

This is especially important when more than one person is working on your content. Without a calendar, it's challenging to keep everyone on the same page, and it's easy to fall behind or forget about things (like posting on social media).

 

An editorial calendar can be as simple as a spreadsheet that includes information like the following:

 

  • Post title
  • Author
  • Category/Section
  • Description/Notes
  • Publish date
  • Target keywords
  • Link to draft post

 

Avoid Writers Block

Keeping a writing schedule is beneficial to any writer, but it's even more critical for content marketers. Content marketing is a very collaborative process, and you'll have to work with others on your marketing initiatives. Keeping a calendar with expected and unexpected events can differentiate between a successful campaign and a dud.

 

Pick an editorial calendar template that works for your workflow, and schedule at least one "ideas" day per week. This will force you to keep track of blog ideas, guest posts, and new product announcements. Note when these events are so you don't forget about them.

 

Schedule blog updates and social media updates in advance. You may think that regular blogging and social media updates are enough to keep your audience informed, but if you're not scheduling them in advance, there's no way they'll make it into the world before they're forgotten. Your audience will expect regular updates, so plan.

 

Schedule guest blog posts on other sites in advance as well. Guest posting is one of the best ways to attract links back to your site and keep those from coming from competitors. It's also essential for getting visitors from search engines that refer traffic to your site.

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