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Why Enterprise Collaboration Tools & Platforms are the Present - And the Future

Vamsi Bandi

Driving collaboration and instant communication through tools and technology seems unnatural and counter-intuitive. However, the onset of COVID-19 has brought previously unimaginable work scenarios to life -

Enterprises with a technology-averse mindset were forced to learn and adapt to collaboration tools overnight.

Work-From-Home (WFH), a once dreaded concept, became the savior for multiple businesses - big and small.

Companies with a decent online infrastructure could better navigate through choppy waters when the global lockdown just started.

In short, with businesses going virtual, the online collaboration market is exploding, and the industry is predicted to reach $59.86 billion by 2023. Plus, its wide-spread adoption is an undeniable fact. Research by the Harvard Business Review states that "95% of employees in large enterprises are already using enterprise collaboration software."

Effectiveness of Social Connection & Collaboration Platforms

Workplace by Facebook. Slack. Microsoft Teams.

These are all examples of collaboration tools that enterprises are using day-in-day-out, especially today when businesses are right in the thick of a global pandemic. That said, innovative collaboration platforms offer a suite of social tools such as instant messaging, blogs, profiles, shared workspaces, among others, to drive productivity and work relationships.

That said, it is important to remember that each collaboration tool appeals to different organizations based on what their primary goals and needs look like. Consider the following examples:

  • Workplace by Facebook is ideal for organizations that wish to tap into Facebook’s familiar features.
  • Slack appeals to companies that can better integrate with its various APIs. Here's what Darko Jacimovic, the Founder of, has to say about using Slack:

"Slack is neater, more useful, and more practical for people working within the organization. People can simply be divided by the projects, teams, and still, be in the same chat as everyone in the organization."

  • The G Suite platform appeals to organizations that wish to share documents that can be provided varying levels of permissions, both internally and externally. More importantly, organizations can edit the same document synchronously or asynchronously, without worrying about document “forking.”
  • Google Hangouts is more useful for sending real-time messages and for conducting video and teleconference calls. Plus, its thorough search functionality allows the team to look for past projects in an instant.
  • HubSpot is typically used by the Sales team to collaborate with digital marketing teams. It also nurtures potential clients down the sales funnel as seamlessly as possible and helps them do better funnel optimization. That's not all. Team members can leave notes, share documents, make changes, and get a glimpse of every activity across the various stages of the sales process.

All things considered, it needs to be mentioned that regardless of the tool you choose, prioritizing data privacy and security, without compromising on the user experience or productivity levels is paramount and is the key differentiator between good and great collaboration software solutions.

The Value of Collaboration Platforms

"Companies should position enterprise collaboration platforms as the hub that connects IT systems, business applications, collaborative tools, and digital platforms.” - MIT Sloan Management Review

Typically, people think of enterprise social networking platforms with being limited to instant-messaging tools. However, these tools come padded with other useful features such as:

  • Video chat platform:

" The global video conferring market will expand at a compound annual growth rate of 9.2% until 2025, growing that market to a value of $6.7 billion." - Bloomberg

Video chat platforms (think: Skype, Google Hangouts, and Zoom) allow team members to drive video conferences, which are instant, easy-to-implement, and effective.

  • Live chat: The live chat software allows team members to get in touch with each other in an instant, that too 24x7 - irrespective of geographical boundaries or time constraints. If you're still second-guessing about the effectiveness of collaboration, consider this: According to Salesforce, "86% of survey respondents believe that lack of collaboration causes failure of projects that they work on."
  • Integration with other applications: Text-based chats such as HipChat and Slack, empower team members to share messages and feedback in real-time. Then, of course, there are project management softwares that offer an all-in-one approach to work management, allowing users to monitor tasks and projects, assign jobs, and review workflows.

All these value-added features enhance the overall user experience while allowing them to connect with each other on a personalized level and at their own convenience.

Advantages of Online Collaboration

"Because we have access to very good tools in our private lives, we expect the same level of functionality and performance in business.” - Jeffrey Mann, Vice President of Research at Gartner

The paradox of online collaboration is this: Employees are working alone from home, but they are together, virtually.

The workforce of today has truly gone global in the literal and figurative senses of the term. Issues such as varying time zones, diverse geographical locations, multi-lingual workforce, etc. are no longer a hindrance to business continuity, owing to a wide plethora of online collaboration tools and flexible working practices at large. That is why more and more employers are opting for onboarding remote workers. And if you are thinking about it, Goco has a lot of useful tips for a successful Remote employee onboarding.

Here's a quick snapshot of the tangible and intangible benefits they pose:

  • Fosters a culture of 'flat' hierarchy where employees belonging to varying levels and functional areas work in conjunction with multiple teams, at any given point in time.
  • Allows global collaboration among teams that are geographically dispersed.
  • Helps teams to function effectively on a local, national, or international scale; while boosting leadership visibility and accessibility.
  • Allows organizations to keep track of changes in real-time and collaborate online while tagging colleagues and reviewing documents on-the-fly.
  •  Fosters a more flexible working culture, which acts as a huge advantage from the employee's perspective.
  • Offers cash benefits (according to a case study of the Workplace) by way of:
    A. Effective organization-widecommunication with monetary benefits of $3.3 million.
    B. Enhanced teamwork and productivity, with benefits of $5.3 million.
    C. An inter-connected work culture, with benefits amounting to over $4.5 million.
  • Finally, paves the way for a more enhanced, streamlined, and organized workflow where team members can review and upload documents online and make edits as necessary.

Major Benefits of Enterprise Collaboration

Whether you call it enterprise social networks or enterprise collaboration platforms, these super-useful tools work across teams, business systems, information, and applications to power productivity and

  • Boosts productivity: As per research by the McKinsey Global Institute, enterprise social networking tools help increase productivity by 25%, in addition to improving employee collaboration and communication.
  • Added-value across functions: According to a recent study by Forrester, the collaboration platform - Workplace by Facebook - can:

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A. Offer a 3.9X return on investment over three years.
B. Reduce the time it takes to update frontline workers by 34%;
C. Increase task efficiency by 20%;
D. Reduce cloud operating expenses for legacy tools by 80%;
E. Accelerate the decision-making process by 20%;
F. Increase product innovation by 32%;
G. Increase onboarding efficiency by 32%.


Industry-Wise Strategies for Collaboration Platforms

Closing Thoughts

"The enterprise collaboration software market is currently worth $3.5 billion and will grow by 70%

in the next few years." - International Data Corporation (IDC)

Here's the long and short of it: Collaboration tools are helping transform companies into thriving online communities where:

  • Employees feel more connected (both literally and figuratively) and driven to add value to the organization.
  •  Employee satisfaction and engagement skyrocket.
  • Work culture becomes stronger and more customer- as well as employee-centric.

With workplaces becoming more dynamic and flexible, enterprise collaboration is the future. And the future is here.

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