Direct Mail Marketing Complete Guide: Secret of A Successful Business

08 Feb 2022

Asloob Alam

Are you new to the marketing business and want to connect with potential clients?

Are you familiar with direct mail?

Direct mail marketing approaches potential customers that a business might not have reached otherwise for many reasons. Hence, this tool can be creative, relevant, targeted, and engaging in sparking a relationship and laying the first bricks to build trust.

A report shows a 5 to 2% average response rate for direct mail campaigns.

To know more about this robust tool, keep reading the post. Here in the guide, we will provide everything about Direct Mail Marketing for you!

How To Create Successful Direct Mail Marketing?

To create successful direct mail marketing, you have to think strategically.

Don't know what to do?

Just follow the below steps to achieve maximum results.

Step 1: Come up with your mailing list

Successful direct mail marketing relies on the 40-40-20 rule which also includes a mailing list:

40% of the audience
40% on the message and offer
20% on creative execution

Step 2: Design an effective marketing letter

Now develop a convincing offer that will inspire your ideal customer to take action. Add design elements that enhance your company's brand. Keep in mind that your letter should focus on the prospect.

Step 3: Test your campaign

It's time to test your campaign. So, start with a smaller section of your list and see what kind of response you get. This will help you start determining an average response rate and determining how many letters you should send per week in the future.

Step 4: Track your results

Don't forget to track the results of your direct mail marketing. This step is difficult, so it's best to go with a strategy. Learn what is CTR to follow and measure the success of your marketing campaign. To effectively improve your click-through rates, it's crucial to implement data-driven strategies that can transform the way potential customers interact with your ads.

Step 5: Integrate direct mail with your other marketing strategies

Direct mail campaigns are most effective when integrated with other marketing strategies. Make sure your marketing message is consistent with your advertising, emails, and social media efforts.

Common Types of Direct Mail Pieces

Letters and envelopes: Letters/envelopes are the most personal form of direct mail communication.
Self-Mailer: If you want to send letter-sized marketing mail but don't want to use an envelope, consider a self-mailer.
Postcard sending: If you want to make an announcement or drive customers to a store, website, or event, sending a postcard is a smart choice.
Catalogs: Catalogs have proven to drive sales and website traffic. This tool can provide your business with a host of benefits.
Dimensional Mailer: A Dimensional Mailer is an electrifying option if you want to capture your recipients' attention.

Who Uses Direct Mail Marketing?

Real Estate, Insurance, Education, Financial, Healthcare, Software Developers, AD agencies, Automotive, Hospitality, Travel & Entertainment, Telecom, Health & Fitness are well-known Industries that rely on Direct Mail Marketing.

Dos And Don'ts Of Direct Mail Marketing

Whether you want to boost your insurance company or real estate business, direct mail marketing can be a useful and effective tool for any business. It can help to raise your customer base and bring return customers back.

Here are some do and don’ts of direct mail that could give you a better idea of this tool. They are as follows:

The Dos

The Don'ts

Forget to proofread/quality control your mailers
Forget to follow up
Forget to drive traffic to your online presence

Closing Words

Marketing is not new to the business and the public, but there are advanced techniques – direct mail marketing that can be used to make your business stand out. Besides, it's a good team collaboration tool if you want to shake up your marketing efforts.

Whether you are a B2C or B2B company, try to use direct mail to start conversations with your prospects and customers.

It's time to grow your business with Direct Mail!