AI vs. AI: Using Detection Tools to Combat Synthetic Content in Business Communication

We live in a world where artificial intelligence is being used for everything from ordering your favorite food at a restaurant to customer service assistance and everything in between. This holds true for business communications as well. Many people are looking for detection tools to combat synthetic content in business communications.

Most recently, businesses have found that this tool detects AI quite effectively, with some inaccuracy at times. This is the best option right now to use to combat the fake content that businesses are receiving within their lines of communication.

Businesses are dealing with misinformation, false communications, and other misleading texts that is often found within their inner dialogue. The average person doesn’t often recognize the patterns found within AI generated text, so it’s important to have a tool to help offset the damage that synthetic content can create within a business structure.

What is synthetic content?

Synthetic content is just another word for fake content. While the content exists, it may have been created by a machine such as an AI content writer like ChatGPT or others. This means that the content is not real, and didn’t stem from any employee or leader within the business structure.

This synthetic content will often be things like fake emails, deepfake videos, and phishing attacks that we often see within emails to get information from a person. The deepfake technology is still something that most detection tools cannot evaluate, as most of them are capable of reviewing text and some image files at this time.

Synthetic content like this often causes issues with decision making and team member collaboration. The purpose behind such content varies, but mostly is from spammers, insiders who want to destroy the reputation of someone within the company, or someone who is using AI to cut corners within their job of creating business communications for the company.

What are AI detection tools?

AI detection tools are a piece of technology that was developed to help offset synthetic content on the internet. There are so many artificially created pieces of content that are made using a variety of programs that use AI to create said content, that developers realized consumers and business owners alike deserved some method to scan important communications and other pieces of content.

This is where AI detection tools were thought of. This technology uses artificial intelligence machine learning processing, along with programmed algorithms that were created as the database of human created and AI created content was fed to this program. It allows the program to know more about the nuances of human writing and the predictable nature of AI writing.

These tools are often free or low cost to access and scan almost any document, we get into how they work below, but for the purpose of explaining what these tools are; they are essentially a tool that uses AI to detect AI. The tools available today are typically going to scan text content, however, we do have some that will scan images, video, and some audio files if need be.

The programs are consntatly learning and being updated based on the content each users feeds into the system. The term feeds into the system, essentially means that the content you copy and paste into your chosen AI detection tool is helping this program learn more about content so it can more accurately detect which content is created by artificial intelligence and what content is more than likely written by a human being.

The downside to this tool is that it may provide a false positive. This typically occurs when the human writer writes in a more SEO style of writing, or they are just someone who is more monotone. Since many human beings have varied emotions, and personalities that burstiness of human nature shows up in most human written content, but not always.

This is why, while these AI detection tools are a good asset to your business as it works to combat synthetic content in business communication, it is not a tool to be used as a standalone option these days. As time goes on, you may see that this tool is more accurate, and that you can use it more freely as your go-to option to keep an eye on synthetic content in the business.

For now, we suggest it be a part of your team’s efforts to combat phishing scams, cybersurcity threats, and other pertinent security issues that come from having synthetic content flowing freely through your business communication lines.

Using Detection Tools to Combat Synthetic Content

Now that you are more aware of synthetic content, it’s time to look into using detection tools to combat synthetic content. There are a few different tools that you can choose from when it comes to using AI detection tools, each having different expertise for a business looking to combat this fake content.

These tools are useful to help analyze text and find patterns within the structure of content to see if it exhibits any of the noticeable signs that point towards AI-generated content. This is done by analyzing the sentence structure, repetitive word usage, and anything that sounds unnatural. AI can detect AI because it is part of artificial intelligence.

When it comes to audio or video content within business communications, these detection tools must look at other things like pixels and tone consistency, among other things. This isn’t something that all detection tools can do, but some are capable of trying to analyze video, audio, and images. Some AI content creation tools put an invisible watermark that detection software may recognize when doing a scan of such synthetic creations.

How to Use Detection Tools within Your Business

These tools are easily implemented within your current business infrastructure. There is a small learning curve for members of your company who you will assign to use this technology. Once you have chosen the best detection tool to combat synthetic content in business communications, you will take the time to train your employees on the usage, and when to use it.

From there, you can have everyone get login access and be sure to pay for the appropriate account within this program. Once you have chosen this tool, you can easily have it as an automatic scanning option that checks any business communications for signs of synthetic content.

You can have a few people who are assigned to use this detection tool to combat synthetic content that comes into the business from outside sources like clients, vendors, or other partners that contact the business frequently. This will help you maintain professionalism across the board by knowing which communications from those outside of your business are legitimate contacts.

As we stated earlier, detection tools aren’t 100% accurate as of yet, so you will want to make sure that you are regularly auditing the system to confirm that the detection tool is working accurately, similar to checking your spam folder in email. You just want to make sure that nothing is flagged as AI that’s clearly not synthetic.

Having a dedicated team to work through the issues that may arise when you first start using AI detection tools is best. If you already have an IT team, then they could be in charge of making sure AI detection tools are doing what you desire them to do. This means double checking the scans for any errors, meaning content that was said to be AI but is not AI.

This team will ensure that AI doesn’t make you miss important business communication matters. Even professional emails for outreach to work together or market your business, and so forth, could trigger the AI detection tools to think that the content is synthetic communications.

There are many issues with using an AI detection tool without human oversight these days. The issues or concerns we have with anyone trying to implement this technology within their business structure is that the content could trigger an AI warning for content you need to read at important times. This applies to dated correspondence that requires a reply from your business to refrain from any legal action, or state paperwork that needs to be completed.

There are many instances where an AI detection tool left to do its own thing coud go arry. It’s imperative that you know your team behind the scenes is double checking the output from this tool to help it program itself into being more accurate over time. This program can easily use machine learning processing to learn more about the ins and outs of your human business communications so that it is better at flagging the synthetic business communications that arrive in your business inbox.

AI generated content is here to stay, so it’s important that businesses have some way to detect synthetic content within their business structure. This includes having the safeguards in place to monitor the incoming communications from employees, partners, clients, and prospects. Using these detection tools to identify content that may be synthetic will help you combat this issue rather quickly.

When using these AI detection tools to combat synthetic content in business communications, just be sure to follow the tips we shared above. This is a tool that can benefit your entire business structure and prevent fake content from destroying your business. This tool is here to help you thrive and learn more about content that slips through the cracks to scam you, invade the privacy and security of your employees or clients, and trick you into providing sensitive information to scammers.