Storage is Almost Full! ‘To Ensure normal use, please delete files to free up internal storage space.’   I am sure you receive a ‘storage full’ warning once in a while unless your device is equipped with a cloud file-sharing system. Receiving these storage warnings can be frustrating, especially when you’ve important files that you cannot risk losing.   That’s where File Sharing Sites come into the picture. With these storage systems, you can transfer large-sized files conveniently, simplify server upkeep, and easily collaborate on the go. You can use standalone file-sharing tools or have them a part of collaboration platforms (like project management apps or community portals).   Cloud File sharing, apart from individual users, has also become a key function in Enterprise use, which explains why:   39% of cloud business data is used for file-sharing purposes. 34% of uploaded data have sensitive and confidential information that includes personally identifiable information. An average company shares documents and files with over 800 different online domains. What is File Sharing with its pros and cons? With File Sharing Software, users can have controlled and centralized visibility of files at different stages of the data lifecycle, which helps with finding, protecting, editing, sharing, and managing sensitive data at any point in time. Pros of File Sharing Transfer small & large files over a secure network connection. Easily collaborate with multiple people across the globe. No need to maintain a central online file server Cons of File Sharing Bandwidth requirement is often costly. Hard to trace revisions once the file has been shared publicly. Higher risk of acquiring malware or ransomware from a remote file Types of File Sharing: File transfer protocol programs (FTP): Example: Cyberduck, Mozilla Firefox Peer-to-peer networks: Examples: Skype, Slack, Troop Messenger Removable storage mediaExamples: Memory sticks, memory cards, optical discs, and removable hard disks Online file-sharing servicesExamples: Box, OneDrive, Google Drive, Dropbox, iCloud Drive, Tresorit   How to Select Your Platform:  Choosing an appropriate File sharing Platform is all about understanding the storage, sharing, and synchronization needs of your enterprise. For example, if you’re a graphic designer, you’re going to need a lot more storage than a sales rep who works mainly face-to-face. You’d need a thorough understanding of all the key features, pros, and cons of each file-sharing software to make a final selection. In this article, we’ve done the same. Consider this article a directory of top shortlisted file-sharing sites. Go through the pros, cons, and pricing, of each tool and select your ideal platform, keeping in mind the following features:   Security and Encryption Compatibility on different OS and Devices Storage Limitations Pricing    File Sharing Websites   1.  Box 2.  DropBox 3.  Egnyte 4.  Apple iCloud Drive 5.  OneDrive 6.  Google Drive 7.  Media Fire 8.  SecureDocs 9.  SugarSync 10.  WeTransfer 11.  Tresorit 12.  Sync.Com 13. pCloud 14. Flipsnack   1. Box Box was literally the first-ever cloud-based media storage service and file-sharing site to grab the attention. Box allowed its users to centralize all their data. It also offered easy collaboration on documents shared. It is now known as secure content management and business collaboration tool. Pros: Meets compliance requirement Integrated with an enterprise security system Allows Workflow Configuration Work at unprecedented Speed Cons Starter plans have very limited features File previewing from computers and devices is complex Pricing: Individual Plans: Starts at INR 785 per month Business Plans: Starts at INR 389 per user per month Business Plus: Starts at INR 1881 per user per month Ideal For: Enterprises and Large-Scale companies require the organization of huge data systems across different locations. 2. DropBox DropBox offers a lot more than secure file storage. Dropbox, as a file-sharing website, has established its identity as a state-of-the-art workspace where teams, content, and tools come together to collaborate. Dropbox allows the creation, storage, and sharing of cloud content from Google Docs, Slides, Sheets, and MS Office files, alongside traditional files. Pros: Large network and number of users Secure sharing of files and documents Integrated desktop experience Files transferred across devices are always encrypted Team collaboration, anywhere, at anytime Easy Integration with tools like Slack and Zoom Integrations with over 100,000 third-party applications Cons: New collaboration features and solutions are confusing The personal plan offers only 2GB space for Dropbox Transfer Pricing: Standard: 5 TB of secure space:$15 / user/month, starting at 3 users Advanced: Unlimited Space: $25 / user/month, starting at 3 users Ideal For: Medium and Small-scale companies which do not need advanced features Users who are looking for a secure space to back up their critical data P2P file sharing   3. Google Drive Google Drive’s Enterprise Plan offers a simple and secure way for businesses and teams to work together and collaborate on a project in the cloud. The Drive was unarguably the first company that brought together document collaboration and the cloud. Its Google Docs Suite made it a huge success. This file-sharing program boosts collaboration with features that allow users to request approval, track revisions, and assign tasks. Google Drive is 50% faster when it comes to finding files. Search features use AI to understand the need and surface only relevant content.  Pros: Google Docs, Sheets, Slides, and more Enterprise Grade Security Enterprise-Grade Management tools Can be accessed via desktop, mobile, web 24/7 email and phone support Compatible with more than 100 file types Organize Automatically Cons: For Collaboration across Google Drive files, a Google Account is compulsory Sharing Settings can be complex at times Pricing: $8 per active user per month Ideal For: People have a Gmail account Small and Medium organizations Peer to Peer File Sharing 4. Apple iCloud Drive Apple iCloud Drive has been called Apple’s version of Dropbox. iCloud Drive is primarily cloud-based, which makes sharing of data overdrive very easy. It also allows users to sync different types of content between devices. Apple has been steady at releasing improved versions of the iCloud suite. The new iOS devices and Mac computers are now equipped with the iCloud drive of the latest versions, which comes ins-built so that the files in either of Apple devices can be synced automatically. Pros: Any type of file that can be accessed from anywhere Organize files with different folders Rename and tag files Original, full-resolution photos are automatically uploaded Easy iCloud photo sharing Invite people to work on a file or document Send private link No need to add manage versions, create copies, or add the email attachments Cons: Very limited integration with Android users Limited integration with Windows user New users only get access to 5 GB of storage Limited Business Support Pricing: Prices vary in different geographical locations.  Ideal For: iPhone and Apple product users People who frequently share files with Apple users File sharing iTunes   5. Egnyte Egnyte is also a file-sharing site that offers data governance and reduces the risk of a data breach. As content’s value increases, the potential threat of breaches increases too. With Egnyte, the users can have control and centralized visibility of files at different stages of the data lifecycle, which helps with finding, protecting, and managing sensitive data at any point in time. Pros: Rapidly discover sensitive data Detect potential exposure Guard data against malicious sharing and accidental sharing Ensure only the right people get access to sensitive data Avoid operation disruption Enforce data handling policies Extra backup copies are saved during file transfer Robust mobile access Cons: More complex to use than other basic services Lacks custom support Pricing: Office Plan: $8 per employee per month, 5-25 employees, and 5 TB of online storage Business Plan: $20 per employee per month,25-100 employees, and 10 TB of online storage Team Plan: $10 per employee per month, 1-3 employees, and 1 TB of online storage  Ideal For: Administrators and companies that need to frequently share confidential data  Organizations supporting various operating systems Organizations working across various devices 6. MediaFire MediaFire makes storage and file sharing simpler than ever. Its clean UI and easy navigation make it one of the most widely used file-sharing applications. Mediafire allows users to share, collaborate, store, and get easy access to documents and files. Files can be shared via email, links, and social networks. MediaFire users can store any file type, project files in specified folders, and of large size. Up to 10 GB of space is free for individual use, hence it’s a great tool to store all the photos, audio, and videos. Pros: Always have access to important files Unlimited Bandwidth Unlimited downloads Multiple uploads at once 10 GB free storage space One-time links Organize files with ease Easily share after uploading Available on iPhone, iPad, Apple TV, Windows, and Android Cons: Basic plans have a lot of on-screen ads Limited collaboration features Pricing: Pro Plan: $3.75 per employee per month 1 TB of storage space per user, ad-free sharing, and priority support. Business Plan: $40 per employee per month, 100 TB of storage space per user, ad-free sharing, and priority support. Ideal For: Employees and teams needing quick file transfers from one member to another Users who exchange files and documents via emails   7. OneDrive With OneDrive, you can save your files, photos, videos, and documents, and get them from any device, at any time, from anywhere. Users can share files, photos, and folders via email, Facebook, or iMessage and text. You can also create polished content, present with clarity, and collaborate with team members in real-time, by using Office365 with OneDrive. It is one of the best free file-sharing sites. Pros: Integration with Sharepoint Offline Access OneDrive is encrypted using SSL Granular permission setting Document Scanning Easy to use with Office Expiring Links Cons: No support for Mac OS OneDrive’s latest version suffers from slow upload Slower download speeds. Pricing: One Drive Basic Plan: 5 GB storage space, Available for Free One Drive Paid Plan: 100 GB storage space, Available at INR 123 per user per month Ideal For: Businesses that work on Windows PCs Windows 10 file sharing Individuals with an Outlook account   8. SecureDocs With SecureDocs, you get to own a private and virtual data room, where files can be shared, stored, and edited in real time. SecureDocs is simple, convenient, and powerful. It has all the features you need to keep your files secure, easily accessible, and up-to-date. Pros: Drag and drop folders Immediate Set-up Unlimited users and data Flat-rate pricing, no additional fee Activity alerts User actions with Tracking of the IP address Two-factor authentication Document Watermarking Permission-based user roles Cons: Challenging to configure permissions Flat pricing is not suitable for individual use Limited integration. Pricing: $250 per month Ideal For: Companies and Virtual workplaces where security is a top priority.   9. SugarSync SugarSync was first launched in 2008. It functions on both Mac and Windows and allows easy sync of folders to the cloud account. SugarSync caters to both Individual and business users. Pros: Easy to restore files online Automatic file sharing Remote wiping of data Creation of public links to documents Transport Layer Security Files Encrypted in 256-bit AES format Online Backups Mobile applications are available for iPad, iPhone, iPod touch, & Android devices. Cons: No free plan option Syncing speeds can be slow Pricing: Personal Plan: $9.99 per month 250 GB of storage space Business Plan: $55.00 per month 1 TB of storage space Ideal For: Users with messy folders Businesses lacking a backup solution.   10. WeTransfer WeTransfer is unarguably one of the simplest file-sharing services used to send large-sized files all across the world. WeTransfer was founded in 2009 and ever since it has been used as a file-sharing software. WeTransfer’s primary service can be used for individual and business personnel to send any file to an email address, or simply by creating a one-time link that can be accessed by other people. Pros: No account required Immediate Set-up Extremely easy to use Activity alerts Integration with Slack, ThunderBird, and Command Line Integration with Firefox, Chrome, and Sketch Track Download history Password-protect transfers Cons: No security features Limited transfer of 2GB Limited integration. Pricing: Free Forever Plan: No Storage Send up to 2 GB WeTransfer Pro: $12 per month 1 TB storage Send up to 20 GB Ideal For: Companies and Virtual workplaces where One-time file transfers are required Individuals with a ‘resend and delete transfers’ requirement Mega file sharing Businesses requiring a Pro page and URL 11. Tresorit Tresorit guarantees an ultra-secure place for the storage, syncing, and sharing of files in the cloud. As a large file-sharing site, it offers state-of-the-art privacy in compliance with strong data protection plans.   Certified for ISO 270001, Tresorit is also in compliance with HIPAA, GDPR, and multiple security protection requirements. Pros: End-to-end encryption Secure lost/stolen devices Protect the organization’s privacy Take 1,000 GB storage anywhere Recover deleted files Keep data protected from ransomware File sharing with encrypted links Manage users and groups with security policies Cons: Fewer integrations Pricing: Small Business Plan: $20 per user per month,1 TB storage per user, starting at 2 users Business Plan: $12 per user per month,1 TB storage per user, starting at 10 users Enterprise Plan: $24 per user per month,1 TB storage per user, starting at 100 users Ideal For: Businesses with a lot of options   12. Sync.com Sync.com is a Toronto-based cloud storage service that ranks among the top five Dropbox alternatives with free service plans. Synch, as a secure file-sharing site, makes it convenient to share, store, and access files from just about anywhere. Apart from that it protects the content with end-to-end encryption and ensures that the data shared or transferred in the cloud is secure, safe, and 100% private. Pros: Control access with passwords Expiry dates of link shares Email notifications No file size in the business plan No traffic limit in the business plan Access files from centralized folders Activity logs Granular user permission Restrict Downloads HIPAA Compliance Cons: Slow upload Slower download speeds. Pricing: Standard Plan for teams: 1 TB storage space per user, Available at $5 per user per month Plus Plan for teams: 4 TB storage space per user, Available at $5 per user per month Advanced Plan for teams: 10 TB storage space per user, Available at $15 per user per month Ideal For: Businesses and Enterprises where content security is the main concern   13. pCloud pCloud is one of the best file-sharing sites that boosts collaboration with features that allow users to request approval, track revisions, and edit files on the go. Pros: Access on all devices Unbreakable security with pCloud Crypto AES 256-bit for encrypting files at rest TLS protocol to protect them in transit. Keep private files confidential Share and collaborate Cons: No support for Mac OS OneDrive’s latest version suffers from slow upload Slower download speeds. Pricing: Premium: 500 GB Storage \One-Time payment of $175 Premium Plus: 2 TB Storage \One-Time payment of $350   Ideal For: Businesses that work on Windows PCs Individuals with an Outlook account   14. Flipsnack Flipsnack is a cloud-based digital publishing platform, that allows its users to create and share interactive publications, like flipbooks, reports, presentations, catalogs, magazines, and many more.   In terms of document collaboration, Flipsnack is a secure and engaging pdf flipbook-sharing solution.   Due to its intuitive drag-and-drop editor, the platform doesn’t require deep technical capabilities, and moreover, it comes equipped with a large variety of fully customizable templates for all sorts of publications.   Pros: Since its cloud-based, all files can be accessed from anywhere It allows users to manage multiple workspaces Manage user permissions and level of access for each user Download publications in multiple formats (PDF; JPG; PNG; HTML5; GIF; MP4) Allows users to download their publication’s QR Code Various privacy options: public; unlisted (not indexed by any search engines; the only access is through a direct link); password-protected; private (shared publications with specific people) It includes interactive features such as a 3D flipping page effect; photo slide shows; social media buttons;  supports video and audio elements.    Cons: The free plan allows users to create up to 3 publications of max 30 pages each The mobile app is a read-only version   Pricing: Starter: 14$/month - 10 catalogs: 100 pages/catalog Professional: 35$/month - 50 catalogs: 200 pages/catalog Business: 79$/month - 500 catalogs: 500 pages/catalog Enterprise: 210$/month - 1000 catalogs: 1000 pages/catalog   Ideal For: Users that need to share and track documents Small; medium and large organizations Users that are looking to add interactive elements to their publications   Some File Sharing FAQs How to set up file sharing in Windows 10 Click Start > Control PanelIn the Control Panel, Navigate to Network and Internet, and open ‘View Network Status and Tasks     Click ‘Change advanced sharing settings.   Click ‘Turn on network discovery, and then click Apply.   To enable file sharing, click ‘Turn on file and printer sharing and Save changes.   2) How to turn off file sharing in Windows 10 Click Start > Control Panel In the Control Panel, open ‘Network Status and Tasks   Click ‘Change advanced sharing settings. To disable file sharing, click ‘Turn off file and printer sharing’ and Save Changes.   Over to You Now Like I said before, choosing a suitable File Sharing Platform is primarily about understanding the storage, sharing, and synchronization needs of your enterprise. You’d need a thorough understanding of all the key features, pros, and cons of each file-sharing software to make a final selection. To begin, identify your team's needs and goals. For example, a board of directors software comparison for a better understanding of internal goals in a company or enterprise.   We hope this article has helped you with learning about the core features of each tool and what you can expect with their different plans. Now you can free up your device’s space and keep your confidential files in a secure platform, without having to worry about the visibility, security breaches, and limited storage warnings of your primary device. Plus, with tools like Compress PDF Documents, you can efficiently reduce file sizes before uploading them, ensuring quicker uploads and saving storage space. In case we’ve missed your favorite file-sharing software, hit the comment box below and let us know how we can make this list better.

If you play PC games online, it’s safe to assume that you are familiar with Discord.   If not, this article can be a great resource because Discord has some of the best screen-sharing features, which can benefit both gamers and non-gamers.   You and up to 9 friends can simultaneously screen share on the discord server. At one time, 10 Discord users can conduct a live video chat, while they all are sharing their desktop screens, simultaneously.   Discord Screen Share feature has made Discord an incredibly powerful software for virtual collaboration, especially for teams that require online meetings and video calling from remote locations.   Discord has literally changed the way video conferences work. Its peak concurrent users recently topped at 8.2 million.  Since Discord is spreading its wings as a real competitor of business communication and collaboration tools, we’ve got quite a few queries on ‘How to share screen on discord.’ In this article, we are going to show you 10 Easy-to-follow steps to configuring and using video calling and screen sharing features of Discord: Table of Contents What is Discord Application? Discord Screen Share Screen Sharing & Video Camera Features: On Desktop Screen Sharing & Video Camera Features: On Smartphone Step-by-Step Guide For Video Calling With Some Hacks Step-by-Step Guide For Discord Screen Sharing With Some Hacks Go Live & Screen Share How to share the game? How to record the screen sharing session Discord Frequently Asked Questions Final Words   What is Discord Application? Discord is inarguably one of the most commonly used communication tools for online streaming and gaming. No doubt that the platform is growing and the number of users is increasing so fast. Some Discord users are so much into it that they even want to buy members to increase their reach on the platform.     Essentially, it’s a Skype Alternative for gamers, that is specifically designed to help gamers coordinate and communicate through private servers which allow users to voice-chat and text with other people.   Discord application primarily functions with mobile and desktop platforms, and combines the features of:   A message board A chat room A VoIP chatting system Discord’s popularity has increased over the past few years and the app has over 250 million registered users.    Discord Screen Share One of the most powerful features of Discord is Screen Sharing, which was added in August 2017. The screen sharing feature allows users on the Discord chat server to view and interact with your screen.   Alongside the screen sharing, you can also conduct video calls, simultaneously, on the chat servers which is a great in-built feature of Discord. The users do not need to install another software, a discord screen share extension, or integrate a third-party application   Screen Sharing & Video Camera Features: On Desktop If you are using Discord on PC, you can avail of the following features:   1. Share Sound  While you are sharing your discord or computer screen on Discord Server, you can also opt out of sound sharing. This feature helps a great deal when you’re in a public place, and you want to cut down on the background noise to avoid disturbance. You can opt in or opt-out of sound sharing by toggling the sound icon between Off and On.   2. Swap from Screen Share to Video An icon located at the bottom of the video screen enables Discord users to swap from a screen share to only video calling, and vice versa. At any time during the conversation, you can swap between the two. When swapping your computer screen, you can opt for which monitor screen to share. You can also opt for sharing only a specific application window.   3. Video Marquee Discord Users who wish to see only a specific video and opt out of seeing others can make use of the Video Marquee feature. For this, you’d need to click on the user’s avatar, which will make the video pop out among others.   Screen Sharing & Video Camera Features: On Smartphone The steps involved in screen sharing on Discord with iOS and Android phones are the same. So, follow the below steps in sharing the screen on your smartphone.   Step 1: Open Discord on your smartphone Step 2: Go to the desired server, you are intending to stream in. Under VOICE CHANNELS, select an option, from the list     Step 3: At the bottom of the screen, tap the phone icon Step 4: Tap Start Now, to initiate the Discord screen share (Note: You cannot share apps on Netflix due to copyright infringement)     Toggle Mute Should you wish to tune out of the background or surrounding noise, the Toggle Mute feature can be a savior.   In the smartphone version of Discord, a user when on a video call, can mute their phone’s mic to prevent the outgoing sound on a chat server.   Tune Camera While making a video call through the Discord mobile app, you can tune your camera, and start and stop it from functioning at any time.   Similarly, there’s also an option to switch from front to back camera, and vice versa.   Audio Output (only for iOS) This is an exclusive feature for Discord’s iPhone application. Audio Output is located in the top-right corner, next to the Switch Camera icon.   Using this, you can swap the audio output between your wireless headset and your iPhone’s default speaker.   Step-by-Step Guide For Video Calling With Some Hacks In this section, you’ll learn about the different ways to share your computer screen with another discord user.     To initiate a Discord video call and screen sharing, install the Discord Application on your device, and configure video and audio hardware on the Discord client. a) Camera Settings Step 1: Find the ‘Setting’ icon at the bottom left side of your screen, and click on the settings.   Step 2: To adjust your Video and Voice chat settings, look for the ‘Voice and Video’ Option under the ‘App Settings’ category on the left-hand menu.     Step 3: Should you wish to change the video settings, scroll down to find ‘Video Settings’ and opt for ‘Video Camera Hardware’. You can also do a test video.    b) Connecting with Users   Step 4: On the top-left panel, find the Discord icon, and navigate to ‘Homepage.’ Click on the ‘Friends’ icon to open the list of friends on your Discord server.     Step 5: However, over the user’s name, opt for Discord Video chat.     Step 6: Click on the Video icon to enable a video conference with the user   Step-by-Step Guide For Discord Screen Sharing With Some Hacks For discord screen share in the server, you’d need to initiate a Video call using the steps defined above. Let’s proceed to Step 6 and see how you can enable screen sharing via Discord, and peek into your friend’s desktop. Step 7: As the video calling is in process, look for a screen-sharing icon present at the bottom of your screen. You can identify a screen-sharing icon that resembles a computer display with an arrow at the center.     Step 8: Click on this icon to enable screen sharing of your PC, and opt between sharing ‘Your Entire Screen’ or ‘Application Window.’   Step 9: You can further interchange screen share Discord and video calling features by clicking on the same icon.        Step 10: To Stop sharing the screen, you can hover back to the ‘screen share’ icon and opt for ‘More Screen Share Options,’ and ‘Turn Off Screen Sharing.’       Go Live & Screen Share In a server or voice call, the Go Live & Screen Share feature allows you to screen share any application window or your complete screen.   Step 1: Join the voice channel, from the server you are intending to share     Step 2: At the bottom left, in the voice status panel, click the screen icon     Step 3: Select an application window or entire screen, from your opened windows list     Step 4: At the bottom of the window, click the Go Live button.   How to share the game? The steps below will show you how to share the game with your friends in Discord while playing.   Step 1: Open Discord on your system Step 2: Open a game, you are intending to share with your friends, for example, Ludo     Discord will auto-detect the game, and the logo will get auto-populated on the left panel Step 3: On the auto-populated game, click the stream icon     Step 4: Click the Go Live button Step 5: On the stream preview window, at the bottom left, click the friend's icon, and select your friends from the list you are intending to share with     How to record the screen-sharing session Discord doesn’t provide any feature to record the sessions, but it allows you to integrate a third-party tool and record your sessions.   Benefits of Screen Sharing Discord screen-sharing is a widely used feature among gamers as well as other social users. Below are some of the benefits of using screen-sharing tools.   Boosts the Productivity Using a visual medium to transmit a message, such as screen sharing, video conferencing, and so on, will have a huge impact on the minds of the viewers or attendees, especially in meetings. Moreover, the pandemic has seen an unexpected number of downloads overnight. Apart from gamers, even small businesses and startups started using it. Yes, some entrepreneurs started using Discord for business purposes. As Discord is providing quality service to users, hence many people look for opportunities to buy Discord members to get rapid boosting.   Best Support Many employees in remote work situations had trouble downloading, integrating, and escalating concerns, thus they were asked to use tools like Discord to be able to express issues with absolute clarity.   Training Sessions Employees in companies did get trained in pandemics by their trainers without any obstructions. In addition to sharing assigned handouts, videos, instructions for assignments and projects, and other related documents.   Teachers/professors used the screen-sharing functionality as a whiteboard, to conduct their classes and interact with students, providing a more hands-on learning experience.   You may just share your screen with your team at your fingertips with just a few clicks away, rather than sending out a PPT for everyone, expecting them to download and follow along with.   Online Presentations It comes as no surprise that you cannot simply deliver a PPT file to your client and ask them to evaluate it. Using screen-sharing tools, you can effectively pitch your idea to clients without losing them.   Saves your Resources By sharing screens with participants in different geographical locations, you can save money on travel and time. This saves your time and money by avoiding the hassles and expenses that come as part and parcel of business travel. Hence, you will be at ease in meeting your clients virtually.   I hope the above-mentioned few benefits are enticing enough to interest you with screen-sharing tools.   Discord Frequently Asked Questions Q1. What to do when screen sharing doesn’t work? Discord sure is a great tool to enable screen sharing and video calling, but the screen sharing feature has been reported to have some bugs. ‘Discord screen share black screen’ bugs are common and reported by multiple discord users on the server. Many Discord users have reported this issue, where the screen either freezes or turns black. It can be rectified within a few seconds. Here’s how:   The first option is to restart the PC. Open the Discord application again. Restart the Video Call and Screen Sharing. The second option is to look for GPU because in some cases, the screen turns black because of the automatic switching of the GPU. For this, update the GPU driver to the latest version and restart the application. Clear all the junk files and cache of the Discord application, so you do not face any difficulty while sharing a screen with someone. If the issue still persists or you notice discord screen share flickering, it’s safe to assume that the application has been corrupted, so the next step would be uninstalling the application completely, and reinstalling it.   Q2. Discord Screen Share Audio Not Working Another commonly asked FAQ about Discord Screen Sharing is Discord Screen Share Audio. Disable audio is a bug encountered by users during screen sharing or video calling on the chat server. We’ve received queries about the Discord screen share audio not working. With the latest update, this bug has reportedly been fixed, but if you still face a similar issue, here’s how you can resolve it: Usually, the audio issues can be resolved by confirming whether or not the Sound button is toggled ON. When sharing a screen opt for a particular ‘Application Window’ instead of ‘Entire Screen.’ This helps a great deal with avoiding sound issues. Clear all the junk files and cache of the Discord application, so you do not face any difficulty while sharing a screen with someone. If the issue still persists and the Discord screen share has no audio, it’s safe to assume that the application has been corrupted, so the next step would be uninstalling the application completely, and reinstalling it.   Final Words Discord, undoubtedly, has emerged as one of the highly popular and top-performing chat applications for gamers. While it has earned its identity for text and voice calling features, Discord Screen sharing, and Discord video share are definitely good additions. Using Discord, gamers can interact and learn a great deal from each other via features like VoIP audio and Video calling and Screen Sharing.   By following the 10 steps mentioned in this article, you can easily set up a video call with another discord user and share the screen with them. In case you’ve got more queries about Discord features and functionalities, let us know in the comments section below, and we will scratch our next article on that topic.

“You can use the free version of Slack for as long as you like and there’s no limit to the number of members who can be invited, without looking at Slack pricing.”   That’s what Slack’s pricing page reads once you get started. In all its PRs and advertisements', Slack has time and again claimed that its free tier offers an unlimited number of users.   In short, Slack unapologetically mentions that there is no limit. You can add ‘as many people as you want to.   But is the aforementioned information about Slack Free User Limit really true? Table of Contents   1. Is Slack Misleading 2. Should you Pay for Slack 3. Tearing Down Slack’s Pricing 4. Freemium Plan 5. Standard Subscription 6. Plus Subscription 7. Enterprise-Grade  Is Slack Misleading people about its Free ‘Unlimited Plan’? We came across a couple of Slack users who have reported that there’s a limit with the Slack free plan, despite what Slack says.   For Example, David Chen, who wanted to build a massive Slack community of 10K+ users, found that the service starts fizzling out at around 5000 users, and poops out completely after onboarding 8,500 users.   Quincy Larson added 8462 users to his Slack channel, and after that, the channel stopped accepting new users.   8462 sure is a great number for a medium-sized community - but it’s a limit, which Slack has disguised so far, and done nothing to disclose.   Users hoping to build a 10k+ community through Slack's freemium plan should look for a Slack alternative, or better than Slack.   This brings us to our next question: Should you Pay for Slack? Slack is a great office collaboration tool, without any doubt. For many businesses operating virtually, Slack has offered benefits they can’t live without.   Slack boosts work productivity. It has the most user-friendly UI and UX, and it is relatively easier to navigate through. And then, to top it all, Slack paid plans enable 1200+ integrations. In a literal sense, it is a process automation heaven. If you implement enough apps, you’ll be able to complete 95% of your work requirements inside Slack.   That’s cool, right? But here’s the thing - there are as many Slack Alternatives that are offering similar features, get there are no apps like Slack that offer a plethora of integrations.   Some of these alternatives are cheaper than Slack while some others are more expensive.   Since most of the Slack alternatives are doing pretty much the same job, it is natural to wonder whether or not it is worth paying for Slack.   And that’s the intent behind writing this article. Sit tight and read as we tear down slack’s pricing plans, and help you make a better decision in selecting an appropriate Slack package. An important note, Slack pricing in India differs from Slack's global price, so be advised to check the appropriate pricing page, according to your location.  Tearing Down Slack’s Pricing: Freemium Vs Paid Plans The secret of Slack’s pricing model is very much evident on their pricing page. Slack Pricing Teardown of Freemium Plan Model   Ideal For: Individual Use, Small Groups   Pricing: $US0  To emphasize, it is the cheapest Slack plan. When new customer joins Slack, they have multiple options to choose from. It is free as long as you want a Slack Workspace with an unlimited number of people.   In the free slack pricing plans, you don’t have to pay a penny but you are restricted with limited features nevertheless, you can opt for the Slack pro plan or other plans anytime for more features.   Onboarding your team using Slack's free version sounds cool. I hope it does answer your question "is Slack free?" But this freemium plan has limitations: 1. 10k searchable messages This may seem enough for very small teams or members who don’t use team chats that often. But even for small-sized teams, the 10k limit is insufficient.   If you're a team of 10 people, who generate about 2k messages a week, chances are you won’t be able to restore any of the conversations after a month.   Imagine you need to report a document you shared with your colleague for two months, but not being able to refer back to it because you’ve reached the 10k   limit. You’ll have to upgrade to a standard plan to reveal search message history. 2. 1-to-1 video calls If your slack workspace works on the freemium plan, forget about conducting team conferences because you cannot do more than 1-to-1 video calls, unlike other free Slack alternatives.   You cannot host big meetings or webinars. Now that can be a real bummer! 3. 10 apps & integrations Integrations make Slack better and more powerful, which negates the competitor's Slack. It has been constantly adding new tools and with paid plans, Slack integrates with almost every popular tool.   With Freemium, you’ve access to 10 integrations. If you want to use the 11th integration, you’ll have to delete the old integration and stay within the limit of 10 integrations. 4. Two-factor authentication Whether you choose a freemium or a paid plan, Slack won’t let its users compromise with security. For an added security layer, all Slack users can turn on 2FA for their Slack account.   This means that if your password is stolen or compromised, you’ll have peace of mind that only you’ll be able to log in again. Freemium Plan Verdict: If you can compromise with limited searchable messages and limited integrations, rather than looking for Slack alternative free tools you can opt for this tool. Since it could be a great pick for small-sized teams. Slack Pricing Teardown of Standard Subscription Model   Ideal For: Small and Medium-Sized Businesses   Global Pricing: $US6.67 per active user per month billed annually. Or $US8 per active user per month billed monthly.                                                                                                         Pricing For Indian Customers: Slack price in India quotes $US2.67 per active user per month billed annually Or $US3.20 per active user per month billed monthly.                                                                 Considering Slack's cost, if you can spend $US2.67 per active user per month, you can get rid of the above limitations, and enjoy additional features. You can avail of benefits like Unlimited message archive, Group calls (up to 15 participants) with screen sharing, Unlimited apps, Guest accounts, and shared channels. 1. Full archive: There are no 10k messages limit with the Standard plan. Your team’s entire message history is now in one place and the entire conversation is searchable.   2. Unlimited apps: Again, Standard Subscribers of Slack educational pricing can integrate applications beyond the number 10. Integrate Slack with as many as 1000+ tools from different categories and bring all your work into one place. You don’t have to miss out on anything.   3. Google authentication: A standard plan makes it easy for Slack users to log in to their Workspace. Hence, it reduces the password load. Those who use G Suite can have their team members sign in to Slack Workspace using their existing Google sign-on.   4. Guest access: Slack’s Standard pricing plan makes it easy for companies to connect with vendors, retailers, and people from outside the company. Such people can be given guest access and invited to one or multiple Slack channels.  Additional Benefits of Standard Plan:   Custom retention policies Forward emails into Slack Priority support Group voice and video calls User groups   Custom profiles Screen sharing   Slack Pricing Teardown of Business+ Subscription Model Ideal For: Large-Sized Businesses that require advanced admin control   Global Pricing: $US12.50 per active user per month billed annually.   Pricing (For Indian Customers): $US5 per person per month billed annually. Or $US6 per person per month billed monthly.    Slack has a Plus Plan for large businesses and companies with a requirement for business-level features that can help the teams grow. Apart from all the benefits of a standard subscription, Slack’s Plus users can avail of exclusive features like:   Keep a little, keep a lot: With a plus plan, Slack users get the option to customize their archival preferences and message retention. There’s more to control as compared to the standard plan. With the above said Slack pricing in India may or may not differ in feature provision. Through custom message retention settings, they get a flexible option when it comes to deciding how many messages they want to keep, and how much history they want to delete. There’s also an option to keep a tab of deletion logs and message edits. 1. Data exports: The data export feature is great for companies who have got legal obligations to archive messages, or businesses operating in a regulated industry. Team admins of leaders, on Slack Plus Plan, can request access to the entire team’s message history. The history can be either direct messages between team members or conversations in private channels. 2. SSO and provisioning: With the Plus plan, you get to Integrate Slack workspace with your existing SAML 2.0 identity provider. This is suitable for companies that wish to ensure secure access to their team. Apart from SAML, Plus members also have a built-in connection to many SSO providers. There is also an option to use a custom or own SAML solution.   3. 99.99% uptime: With 99.99% uptime, Slack is operational irrespective of the time zone. For the plus subscribers, Slack assures providing guaranteed uptime, an industry-leading standard of server availability, and a financially backed service level agreement (SLA).   4. 24/7 support: With the standard plan, you get priority support, which means your queries will be catered to before the queries are made by freemium subscribers. And with the Plus plan, you can reach the support team anytime, and have access to 24/7 coverage and guaranteed response, in the shortest time possible, from their customer experience team. Slack Pricing Teardown of Enterprise-Grade Mode Ideal For: Very Large Sized Businesses that require advanced admin control Businesses operating in highly regulated industries Enterprises requiring unlimited workspace with centralized control.   Pricing: There’s no standard or flat rate for slack enterprise grid pricing. It depends on the specific requirements and other factors. You’d need to contact the Slack Sales team to get an estimate. 1. Scale with unlimited workspaces Considering the nature of large enterprises, a single Slack workspace might be insufficient. Hence, Slack for business pricing is specially designed to provide multiple teams of an organization with a focused and separate place to work. Unlimited workspaces in Slack provide teams and their members access to the people, appropriate information, and apps which matter the most to their projects. 2. Build bridges between teams With an Enterprise plan, businesses can centralize control to create communication structures. The structure mirrors the way your organization works. Channels from different workspaces can be shared when needed, and you can also collaborate with outside vendors whenever required. 3. Find information across your company As an admin of all workspaces of your organization, you can also enable members of any team or selected workspace to find the data, content, information, and people they need to get work done with. You can provide them with access to direct messaging, organization-wide search, and announcement channels. 4. Fine-tune your security settings From a single view and centralized control, the chief administrators of all workspaces can manage security, structure, policy, and compliance for the whole organization. The same can be done for specific workspaces. In short, the organization admin has complete control of the security and compliance of any or all workspaces. And If you are looking for a cheaper Slack Alternative… As I mentioned earlier, there are as many as 20+ Slack Alternatives that are offering similar features.   Some of these alternatives are cheaper than Slack while some others are more expensive. One of the best Slack Alternatives I can recommend is Microsoft Teams and Troop Messenger.   If you’re looking for a cheaper team communication tool that helps you automate your workflow as well, then Troop Messenger can be a decent choice.   By the way, you can try out Troop Messenger right now. For free! Just sign up and you get to Experience a 30-Day Enterprise Free Trial. Final Words Slack pricing tiers aren't the best, but with the features and extensive integration it has got to offer, it’d be unfair to say it’s not worth it. The real power of Slack lies in its integrations and apps, which no other Slack-like app can facilitate for its users. With Slack, you can do so much more. If your work requires team collaboration, you must check how much Slack costs and select a subscription plan accordingly, because eventually there’s so much for you and your team. Slack and its integrations will save your team time and increase productivity. So if you are looking to improve the time efficiency and productivity of your team, Slack is the right tool. And if you’re looking for a communication tool, then you can opt for Troop Messenger, and avail of similar benefits.

Looking for the list of the top, best, and fast-growing SaaS Startups, products & companies in 2023 in India & Worldwide.   Your search ends here.   You can find all the examples of SaaS facts, Saas statistics, Saas Industry, and  Saas examples. Read on to know.   Did you know that 73% of businesses plan to launch SaaS products and make all their systems SaaS by 2023?   Swiftly and Smartly, our World is shifting towards the ‘Software as a Service era. Some of the best saas companies are already there, while most others are likely to follow.   Vendors and businesses are either building new SaaS products or acquiring existing ones. They are building or acquiring products by adding product descriptions with the help of writing my essays service providers or some AI writing tools like a paragraph generator.   Wait for a couple of more years and your workplace will never be the same again.   Believe us or not, a new type of workplace has already emerged: SaaS-powered workplaces that rely less on the office desk, and more on the internet connection using a high-speed internet provider.   Compared to a conventional company, a SaaS company is 52% more likely to attract better talent, and in that process, succeed more.     While these statistics may surprise a few people, there’s no denying the fact that the way businesses operate, and the way services are consumed are changing.    List of saas content   1.  What is SaaS and its Definition 2.  Examples of saas companies 3.  SaaS Solution: Advantages 4.  SaaS Startups: Facts & Statistics 5.  Categories of saas companies 6.  SaaS Products and Companies What is SaaS and its Definition Software as a Service (SaaS), is one of the variants of cloud-based services where instead of downloading software in your business network or installing it on your PC to run and update, you instead get to access an application directly from the internet browser.   The software application can comprise anything, from unified communications at the workplace to office software among an extensive list of business applications that are available.   Examples of saas companies   BigCommerce Troop Messenger Salesforce Google Apps Dropbox MailChimp Hubspot ZenDesk DocuSign Slack SaaS Solution: Advantages For consumers:   The ability to access the software on any device, at any time, anywhere Better affordability: Subscription basis pricing plans instead of paying a big lump sum upfront Instant software upgrades access For companies:   Faster deployment of the solution in the company Increase in data security and decrease in software piracy Higher reliability because of scalability options and upgrade on-the-go Compatibility with different platforms, thus covering a wide audience using Windows, macOS X, Linux, iOS, Android, etc).   SaaS Startups: Facts & Statistics By the year 2023, the SaaS products market has been forecasted to have a worth of $60.36 billion, at a CAGR of 9% (Technavio). As per a survey, the number of SaaS products in marketing niches in 2017 was 8,500, which was only about 500 marketing tools in 2007 (PriceIntelligently). The revenue retention rate of leading SaaS companies is 100% (forentrepreneurs.com). 38% of companies are almost running as SaaS companies (bettercloud.com).   73% of businesses are planning to shift to a SaaS company in the next few years (bettercloud.com). 86% of businesses that are using SaaS products have reported having experienced higher employee engagement. (BetterCloud). What kind of multiples category do we see for saas companies?  Customer Relationship Management (CRM) Software Enterprise Resource Planning (ERP) Software Accounting Software Project Management Software Email Marketing Software Workplace Collaboration Software Workplace Attendance Management Software   Preceding are some of the best SaaS products you can look out for in 2023, and I am certain you can’t find such effective information on any of the Saas Product Review Websites. Top SaaS Products and Companies 1. Troop Messenger 2. Dropbox 3. MailChimp 4. HubSpot CRM 5. Salesforce 6. Edstellar 7. Slack 8. Time Dynamo 9. accessiBe 10. Atlassian Jira 11. ActiveCampaign 12. Click2Magic 13. GitHub 14. Pluralsight Skills 15. Workday 16. Survey Monkey 17. iBuzr 18. Veeva 19. Splunk 20. Paycom 21. Wix 22. TaskRabbit 23. Teem 24. HelpCrunch 25. Lessons Learned 26. Timely 27. Social Champ 28. HopperHQ 29. CallHippo 30. Seller Snap Repricer & Analytics Tool 31. Phonexa 32. ProofHub   1. Troop Messenger About the company: Troop Messenger, as an office chat software, provides clients with a virtual workplace that can be accessed anywhere, anytime, and used for a great deal of communication and collaboration. From one-on-one messaging to audio/video, calling, live location tracking to file sharing, and integrations, there’s so much to do with this SaaS product and this is considered one of the fastest-growing saas companies. USP   High Trust Instant messaging platform designed for security-conscious organizations like Defence, Military, and Government organizations. Forkout (Send a single message to multiple users/multiple groups at once) Burnout (private chat conversation window) What worked for them    Reaching out to customers that are looking for Slack Alternatives Enhancing security with multi-factor authentication. Quick response rate Reduced storage cost Reaching out to customers with successful case studies    2. Dropbox About the company: Dropbox is where you bring together all your content and files. More than 450,000 businesses have trusted this SaaS company for its security infrastructure and are considered one of the largest saas companies. USP   Ability to share photos and files without a USB drive Team collaboration from anywhere, at any time.  What worked for them   Innovative service and product approach that replaced USB drives and pen drives forever Easy installation process Dropbox offers a multi-language support The app is available on multiple platforms Simple design User-friendly interface High awareness among Internet users   3. MailChimp About the company: MailChimp is a highly efficient email marketing service provider. Known for its low-cost plans and excellent built-in templates, this SaaS product has helped millions of companies streamline their Email Marketing needs. USP   Sending ‘Superior Auto Responders’ is the Unique Selling Point of MailChimp Specific strategies for customer retention & acquisition MailChimp repeatedly targets its prospective customers by reminding them about the importance of Emails. According to their website, Email averages $52 ROI for every dollar spent. All-in-One Marketing Plan   Personalized behavior-based campaigns Creation of marketing content using different audience tools What worked for them? This SaaS product Offers 4 flexible pricing plans for different types of businesses. The Free plan with all the basics for startup businesses helped MailChimp make a mark in the industry.   They nailed it further with additional plans like Essentials, Standard, and Premium: All designed to improve the insights for growing businesses in need of more customers 4. HubSpot CRM About the product: HubSpot’s CRM is designed to offer a sales team a platform to create company profiles and contacts, and neatly organize every detail they need for streamlining communication with the customers. This SaaS product is one of the biggest integrated CRM available in the market. USP: Easy blending with all the ongoing sales processes is HubSpot CRM’s USP. The tool can be easily integrated with:   Microsoft Google Dynamics SugarCRM BaseCRM Google Chrome Salesforce Zapier Shopify Specific strategies for customer retention   Free pricing model with all essential features Frequent mapping out of customer experience Highlight case studies during their sales and marketing processes. What worked for them?   Lead Importing Intuitive Interface Email and Phone Integration Drag and Drop Communicator   5. Salesforce About the company: Much like HubSpot CRM, Salesforce is also a SaaS company that has established a mark as a CRM service provider. This CRM allows businesses to use the cloud for establishing a better connection with their potential customers and client and consider one of the best saas companies to work for  Products Example   Salesforce Sales Cloud Salesforce Community Cloud Salesforce Collaboration Salesforce Commerce Cloud Salesforce Platform Salesforce Einstein USP: Every SaaS product of Salesforce has a different USP, but when viewed as a bigger picture, Salesforce offers a unique experience when it comes to re-shaping a company into an improved and informational organization.   Specific strategies for customer retention   Salesforce has repeatedly worked to be perfectly clear in its marketing messaging. Making Every Employee a Key Player in the customer retention strategy Engaging the marketing leaders and Select Journalists Using the Storytelling technique as a key marketing strategy   6. Edstellar About the Company:Edstellar is a comprehensive, all-encompassing, instructor-led corporate training solution designed to fulfill every organizational learning requirement. Edstellar's training solutions fulfil organizational learning requirements by combining training administration and delivery services, a robust training management platform, and a global pool of 5000+ certified corporate trainers to provide a seamless experience to clients. This integration enables organizations to effortlessly scale corporate training initiatives, address diverse skill needs, centralize administration, and conquer major challenges in training management.   USP:   Edstellar's training courses are curated by experts with extensive experience in their respective fields The curriculum is relevant, practical, and up-to-date with the latest trends and best practices Fully customizable management of training delivery, covering every phase from initiation to conclusion Access a versatile platform for course discovery, trainer identification, scheduling, and robust features like detailed reports, feedback mechanisms, certification management, AI-driven training recommendations, and skill evaluation Hands-on workshops and simulations that allow professionals to apply their learning in real-world scenarios A one-size-fits-all approach, offering virtual and on-site training options to cater to diverse learning styles and organizational needs Convenient access to course materials, progress tracking, and collaboration tools. Committed to providing measurable results Evaluate the return on investment (ROI) and make informed decisions about your training budget   What worked for them?   5000+ certified and highly experienced trainers with diverse domain expertise. 1000+ diverse training programs An intuitive user interface Supporting SMBs globally Effortless training collaboration tools Training recommendations by AI Integrates seamlessly with leading HRMS platforms, simplifying training management and tracking. Custom training packages tailored to specific organizational needs Skill Matrix dashboard visualization   7. Slack About the company: Slack is a messaging application that boasts of having onboard companies like BBC, Oracle, IBM, and more. This workplace collaboration tool is a SaaS product, an outcome of innovation coupled with exclusive marketing hacks.   USP:   One of the primary reasons that led to the growth of Slack is that it never compromised or lost the human touch during its journey toward growth. With Slack, you get a bright, bubbly UI, with great interactions that have helped the company create a personality for its product. Slack, like a SaaS product, provides a distinguished experience that lingers with each login.   Specific strategies for customer acquisition & retention   Fair Pricing Policy Growth acceleration via thousands of integrations Great implementation of customer feedback   What worked for them?   Slack didn’t build too many features but rather focused on establishing a few of them very well. For example, they focused on the three main features: Search, Synchronisation, and File Sharing. These three features have given Slack a real competitive edge in a market that has witnessed the entry of many tech giants.   8. Time Dynamo About the Product: Time Dynamo is a workforce attendance management software designed to ease the efforts needed for employee attendance and recording in a large enterprise. And it is considered one of the top SaaS products in its niche. Tvisha Technologies, an Indian-based SaaS company which is known for developing the best software products has developed Time Dynamo, which cuts down on labor costs by tracking the presence and absence of employees.   USPs   Biometric Integration Attendance Tracking Analytics and User Report Payroll and HCM Integration Specific strategies for customer retention   Re-engagement of customers Leveraging customer feedback Delivering on the promise What worked for them? The SaaS product’s ability to allow real-time attendance has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and a ‘to-go’ software for attendance management.   9. accessiBe About the company: accessiBe provides a variety of AI-Powered solutions for testing and remediating for web accessibility. accessiBe’s full suite of web accessibility solutions enable businesses of all sizes, from solopreneur to large corporations, to take part in global inclusion efforts and to make their websites available to all users, including those with disabilities. A market leader, accessiBe is relied on by businesses that strive to comply with web accessibility standards and regulations (i.e. WCAG and ADA).   USP   Free accessibility compliance checker The push to make the Internet a more inclusive space   What worked for them?   Section 508 of the Rehabilitation Act of 1973 (that came into effect in 2018), mandates that every online platform run by federal bodies be made accessible to all users The E.U. adopting WCAG 2.0 as the standard for the new European Accessibility Act, EAA, which will become law in 2025.   10. Atlassian Jira About the company: Atlassian is a SaaS company with several SaaS products. Atlassian Jira is one of the project management tools that is used by agile teams. This SaaS product is built for software teams that are planning to plan, release and track great software. USP   Roadmaps for communicating plans with the stakeholders and employees Kanban boards for full visibility Easier configuration What worked for them? The agile reporting feature has worked in favor of Atlassian Jira since it allows teams to have access to over a dozen of real-time reports and also out-of-the-box and actionable insights into their team’s performance:   Sprint Report Version Report Velocity Chart Burnup Chart Calculative flow diagram   11. ActiveCampaign About the company:ActiveCampaign is a market-leading email marketing, CRM, and sales automation SaaS tool. Their platform empowers businesses to craft, automate, and optimize their email marketing campaigns while keeping track of customer behaviors and adjusting strategies accordingly.   USP   ActiveCampaign stands out with its superior blend of CRM, sales automation, and email marketing, providing businesses with a complete suite of tools for customer engagement and conversion. AI-driven features allow businesses to predict customer content preferences and tailor messages for more personalized interactions. An intuitive email designer and multi-channel marketing support, ensuring that campaigns can effectively reach customers across various platforms.   Specific strategies for customer retention & acquisition ActiveCampaign continually emphasizes the importance of personalized customer interactions. As stated on their website, businesses can increase engagement rates by 74% through personalized email marketing. Their robust CRM capabilities aid in customer retention by offering businesses comprehensive insights into customer behaviors, enabling targeted and effective marketing efforts.   What worked for them? ActiveCampaign's comprehensive marketing and sales platform has significantly influenced its success. ActiveCampaign has become an invaluable tool for businesses aiming to enhance their customer engagement and boost conversions by offering flexible pricing plans catering to different business sizes and needs. Their emphasis on personalized, multi-channel marketing resonates with today's businesses striving for more targeted and effective customer outreach.   12. Click2Magic About the Product: Click2Magic, a SaaS product, is a Live Chat Support Application by Tvisha Technologies, an Indian-based SaaS company. Using Click2Magic, you can seamlessly connect with your customers and simultaneously resolve their queries. USP: Agents get to stay in touch with the customers and resolve queries even when they are not at their desks, i.e., anytime and from anywhere. What worked for them?   Help Centre for valuable customers through Mobile and Web Applications Provide Support even when agents are on the move Availability for both iOS and Android devices   13. GitHub About the Company: GitHub is a software development platform. Using GitHub, you can host and review codes, build software, and manage projects alongside 40 million developers. GitHub, as a SaaS product, offers users the to take collaboration to the next level with many administrative and security features designed especially for teams. USP: Bring together teams to work through problems, share ideas, and learn from each other along the way. Specific strategies for customer retention   Building a most important social network for software engineers Developing a massive code repository Word of Mouth by Superfans What worked for them?   Facilitating integration of tools that a user has been using through integrations Freemium pricing plans Welcoming Open Source   14. Pluralsight Skills About the Company: PluralSight is considered one of the best SaaS providers, which is a technology Skill platform that provides web development training, IT certification learning, and on-demand skill training for employees to help their careers move forward. Using this SaaS product, you can upskill your team into better workflow efficiency and modern roles USPs: Training modules trusted by software companies, B2B SaaS companies, etc of different sizes to help them scale their business further. What worked for them   Targeting the companies that faced backlash due to unskilled labor Making Skill Development a strategic priority Safeguarding against the security threats Software Dev Teams IT OPS teams    15. Workday About the company: Workday is an enterprise-level SaaS company with multiple SaaS products used for financial management, human resource management, and planning. With this B2B SaaS product, employers can oversee time tracking, employee data, expense management, financial accounting, and procurement. USP:   A single, comprehensive, and all-in-one system for three things: HR, Planning, and Finance software development. Handling of accounting tasks from an analytical perspective, native accounting functions   What worked for them?   Onboarding popular SaaS companies like TripAdvisor, Netflix, Airbnb, and National Geographic. Offering an Easy-to-Interpret Dashboard Visualisation Personalizing each employee’s education with interactive materials and tailored lessons   16. Survey Monkey About the Company: Survey Monkey, a SaaS product, helps companies from different industries get the feedback they need, and seek answers to the questions they’ve been waiting for, and simultaneously ensures prioritizing trust, and sustaining data security.   USP   Turn feedback into Action Easy to measure feedback Fully White-labeled Surveys Employee Engagement features Market Research features for keeping track of industry and market trends   What worked for them?   Onboarding leading companies like Hp, Box, Lyft, and more. Quick Insights into survey results with summaries and automation charts Analysis of text responses with Sentiment Analysis and Work Cloud Fastest Survey Creation Customization with dozens of survey themes   17. iBuzr About the Product: iBUZR is a non-intrusive messaging platform developed by Tvisha Technologies, a SaaS company, sans the bother of being disturbed constantly. Users can exchange texts, images, audio messaging, and videos for free. USPs: Quick Messaging: You can choose from existing templates to send a reply or create your own message as well. What worked for them: iBUZR meets the need of modern-tech savvy and extremely busy people who find it annoying to type long sentences as a reply and would rather want something direct and ready-made to communicate. 18. Veeva About the company: Veeva Systems is a CRM app that has been built on Salesforce and is specifically designed for businesses in the biotechnology and pharmaceutical industries. Using Veeva as an excellent SaaS product, pharmaceutical companies can manage their sales, follow health industry regulations, and also control their operations. USP   Account Identifier for an additional way of labeling accounts Coaching reports Surveys Account plan dashboard that helps manage activities around key accounts   What worked for them?   Offering Veeva CRM for iPhone and Android phones Offering actionable insights through deploying questionnaires Targeting a specific industry   19. Splunk About the Company: Splunk is a SaaS product that captures, correlates, and indexes real-time data into a searchable repository that is used for generating graphs, reports, visualizations, and alerts as well. It’s chiefly a horizontal technology that is used for web analytics and application management. USP   Turn Data into Action Get a Complete View of relevant data from the organization’s system Designed for a data-driven future What worked for them?   Faster Investigations enable users to fix issues in real-time Reduced downtime that keeps a mission-critical app up and running Faster time to innovate and improve app release Engaging with the community of experts   20. Paycom About the Company: With Paycom, you can pay your employees on time and accurately. The payments are processed faster so that your efforts to hire, retain, and engage employees are never blemished by errors. USP   Eliminate the frustration of manual data entry One system of record for all employees Online payroll processes Payroll Tax management Payroll Analytics Employee managed data What worked for them?   Communicating what the market wants and cares about Highlighting all the advantages of SaaS products in a classy way Telling a story about their product   21. Wix About the Company: Wix is a highly intuitive and easy-to-use website builder. It has a great many features that make designing easy and offers good value for money. This SaaS product is recommended for website builders of different niches. USPs   Over 500 designer-made templates Drag and Drop tool for customization requirements Custom Domains Mobile-Friendly What worked for them   Offering a platform where one can create a website and manage the business as well- at one place and connect with other marketplaces like Wix eBay Integration, and Wix Etsy Integration. Facility to build customer relationships right from the website. Dedicated Support team to help customers along the way.   22. TaskRabbit About the Company: Taskrabbit, a SaaS company, connects everyday service providers like plumbers, carpenters, movers, and electricians with house owners, which means the people who need those services. With TaskRabbit, you can get more done in less time by connecting you instantly with skilled taskers that can do odd jobs and errands, so you can be more productive at your job. USP Everyday life is made easier by connecting taskers and people seeking help for odd tasks. What worked for them?   Facilitating an easier interaction between both parties GPS location tracking Easy selection of taskers through genuine reviews   23. Teem About the Company: Teem is a space booking software that makes it easier for businesses to plan and schedule seminars, workshops, conferences, and meetings. With this SaaS product, you can facilitate a seamless and very flexible booking wherever and whenever you want. USPs   Seamless space booking wherever and whenever you want. Secure and effortless visitor management What worked for them   Analytics that help businesses create a better workplace experience Web-based visitor experience to improve security and save time Navigation and wayfinding solutions that make it easy for attendants to find their way   24. HelpCrunch About the Company: HelpCrunch is an omnichannel customer communication tool that combines live chat, a help desk, email automation, popups, and a knowledge base. With HelpCrunch, you can deliver proactive customer service in real-time, create email marketing campaigns, and boost sales without switching between channels. USPs:   Omnichannel customer communication platform Shared inbox Continuous communication Proactive engagement What worked for them?   Technological and financial partnership with UniSender Integration with Slack, WordPress, Squarespace, Shopify, and others  Regular new feature releases (custom inboxes, snooze chat, and mobile SDKs are the most recent ones) Best-in-class chat customization Great customer support   25. Lessons Learned To summarise, we can say that a significant number of SaaS Startups have made it big in the last few years. The credit goes to the rapid development of software-related technologies, the growing number of users, product innovation, and the smart marketing techniques these companies have employed. We can see that the majority of these SaaS companies have launched products that reduce manual labor by integrating a smart solution. SaaS companies are now on a runaway train. There’s no sign of stopping. As a result, we are going to witness a new variety of workplaces, called the SaaS-empowered workplace. SaaS products are certainly creating incredible benefits, including increasing employee satisfaction, bolstering communication, and reducing costs.   26. Timely About the Product: Timely is an automatic time-tracking software designed to help individuals and teams work on tasks that matter. Memory AI, a Norwegian-based SaaS company, has developed Timely, which minimizes time logging efforts with its automatic and smart suggestions. USPs   Automatic time tracking Time reporting and analytics Mobile time tracking Integrations with popular calendars, to-do lists, and project management software    Specific strategies for customer retention   Re-engagement of customers Leveraging customer feedback Delivering on the promise What worked for them? The SaaS product's ability to automatically track time has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and the easiest hassle-free software for time management 27. Social Champ About the company: Social Champ is one of the social media management tools with support for multiple different social media networks. The tool provides incredible automation features for scheduling and posting content, including Auto-RSS feeds, bulk upload, social media calendar, and many others!   USP:    One of the primary reasons for the success of Social Champ is its ability to strengthen and grow with its customer base by taking their feedback into account. With Social Champ, you get a gorgeous UI, which is not only vibrant but also very easy to navigate. Social Champ has pretty reasonable pricing as well, with plans for all sizes of enterprises.   Specific strategies for customer acquisition & retention   Transparent pricing policy Live customer support at all times Email follow-up timely   28. HopperHQ About the company:HopperHQ is the perfect tool for all social media managers who want to get more organized since it provides features and tools like Instagram and Facebook scheduling, Instagram Grid planning, TikTok or Instagram analytics, and more. This healthy system of social media scheduling allows you to connect and engage with your audience in a more effective way. Products Example:   Calendar planner Phone preview Draft posts Image Editor Post creator, and more.   USP: Each feature and tool of Hopper HQ has its own USP. All combined, it turns into your all-in-one tool for effective social media scheduling and engagement improvements. Reach out to your audience in a faster way!   Specific strategies for customer acquisition   Hopper allows you to craft unique messages for your audience. Helps understand and build your own marketing strategy. Gives you the advantage of engaging more customers via an individual approach.    What worked for them? Social Champ worked on a customer-centric policy that focused on providing a solution for the problems that the users faced. The tool also was very clear about what they offer and how they offer it. Additionally, the tool provided the two most important features for social media management, which are posting and scheduling. Lastly, a clean design with a focus on the features was a winning bet!   With these points in mind, it is safe to assume that SaaS companies are the future, and in order to be future-ready, we need to learn a lot from these successful SaaS products that have made their mark in the highly competitive industry. 29. CallHippo About the company: CallHippo is an easy-to-use virtual phone system. Trusted by 5000+ global brands, this SaaS product is known for its intelligence and extensive features. With over 85 integrations and business phone numbers in 50+ countries, CallHippo helps businesses enhance their communication and connectivity.   USP:   User-friendly interface Extensive features Competitive Pricing   30. Seller Snap Repricer & Analytics Tool About the product: Seller Snap’s AI-powered Amazon Repricer and Analytics Tool is driven by Game Theory principles. They apply a cooperative strategy to repricing in order to secure your entitled Amazon Buy Box share and maximize profits. The AI repricer analyzes thousands of price decisions every minute to detect the behavior of your competitors and automatically selects the optimal strategy to outsmart your competition while avoiding price wars.   USP:   Automated repricing, no set-up needed, does not require Amazon sellers to configure rules and conditions.  Expert customer support around the clock. Integrations with InventoryLab, SkuVault, Seller Cloud, and EZ Cloud.   Specific strategies for customer acquisition & retention   Growth acceleration via different programs. Open to customer feedback and implementation of the feedback. Very personalized customer service.   What worked for them?   In-depth analytics to help customers understand how they can grow their Amazon business. Expert customer support and knowledge of Amazon selling. Regular new feature launches and updates.    31. Phonexa About the company: Phonexa is an all-in-one suite for marketing automation that empowers companies to optimize web, call, email, and SMS campaigns, all while having the ability to enhance consumer journeys every step of the way. With an advanced cloud-based platform that combines multiple technologies under one roof, Phonexa stands as a robust solution for companies looking to make data-driven decisions and optimize their ROI. Phonexa’s lead management features are uniquely designed to take your lead tracking, distribution, and analytics to the next level.   USP   A singular suite of tracking solutions for performance marketing. Secure environment for businesses to scale and thrive. Single intuitive dashboard as part of a multi-channel marketing suite. Access to lead details that offer a more in-depth understanding of lead traffic and campaign performance. Tiered pricing plans.   Specific strategies for customer acquisition & retention   Excellent customer support Interactive instructions and consultations Guided onboarding Easy access to the knowledge base Free integrations with major platforms Customizable pricing plans   What worked for them?   Granular reporting that offers deep insights into calls and other marketing efforts Robust and flexible software Effortless integrations with major platforms and existing tech stack Extensive analytical tools Exportable data   32. ProofHub About the product: ProofHub is a highly-acclaimed project management and team collaboration tool used by teams of all sizes and from all sectors across the globe. Used by more than 85,000 teams globally, ProofHub is a simple, easy-to-use tool with a small learning curve. Tools for collaboration, task management, project management, and more are available for ProofHub users. Some essential features include to-do lists, Kanban boards, milestones, calendaring, debates, notes, Gantt charts, and forms.   USP:   ProofHub gives users ultimate control and centralizes all project details, making work more accessible and easy for users. ProofHub consolidates everything needed to manage a team into one single tool and reduces constant back and forth for users. ProofHub allows users to visualize project progress and understand project data easily. This helps promote better accountability and transparency within a team.  ProofHub offers teams amazing collaboration tools such as chat, discussions, announcements, etc which facilitate proper communication within a team.  By adopting a constant workflow and boards, you can raise the productivity of your team members. Even new users can readily learn how to use the tools that ProofHub provides because they are clear-cut and uncomplicated.   What worked for them?   An intuitive tool with an easy-to-use interface. Centralized management of all work-related data. Affordable pricing plans based on team needs.  A proofing tool that eliminates the scope of human error.    Conclusion B2B SaaS companies have continued to grow and evolve in recent years, and 2023 promises to be no different. With advances in technology and the increasing demand for cloud-based solutions, these companies are well-positioned to capitalize on the growing needs of businesses across a range of industries.   From enterprise software to marketing and sales automation, the 31 top B2B SaaS companies listed here represent some of the most innovative and forward-thinking organizations in the industry. With a focus on cutting-edge technologies, exceptional customer service, and a commitment to delivering real value to their clients, these companies are poised for continued growth and success in the years ahead.   Whether you are a business owner looking for new tools to streamline your operations or an investor seeking opportunities in the fast-growing SaaS market, these companies are definitely worth keeping an eye on in 2023 and beyond.

I'm sure you know why content marketing is important, it's time to figure out the best strategies that may help you win your customers and take charge! Also, it's time-tested that SaaS email marketing and content marketing are both crucial components of SaaS marketing.   Content Marketing costs 62% less than any outbound or traditional marketing method, and yet it generates approximately 3 times as many leads as conventional marketing. In terms of C2C, B2C, and B2B lead generation, e-commerce sites have also benefited significantly.   It’s cheaper and more efficient.   Do you still need more reasons to trust content marketing over any other marketing strategy?   I know it’s not easy to convince you unless I talk about facts. So, here are some benefits of content marketing: Conversion rates are 6 times higher for companies that adopt content marketing strategies. 86% of SaaS organizations have specific departments or someone in charge of checking over their content marketing strategy. 58% of marketers believe ‘original’ written content outdoes videos and visuals   The vast majority of SaaS marketers are now embracing content marketing strategy. A good SaaS marketer knows that content marketing can aid their company in achieving brand visibility, lead generation, and nurturing the leads simultaneously.   I am not asking you to abandon traditional marketing, but if you are into the SaaS business, you must pay attention to creating high-quality, experience-based, top-notch content.   At Troop Messenger, we tried over a dozen of content marketing strategies. There were times when we failed to generate the desired results. Our blog posts won’t appear in the search results, let alone appear on the front page.   We failed to stay ahead of CM trends. It was challenging because there are hundreds of things, trends, and strategies to watch over every week.   It took us a while to understand the 3 Cs of SaaS Content Marketing:   Consistency, Consistency, and Consistency.   It took us a while to understand that we needed to be directly involved in content creation. Gradually, we resorted to creating content that encouraged visitors to click on our site link, visit the homepage, and subscribe.   Keeping in mind all of our failure stories, the lessons we learned, and the different strategies we employed, I have created this guide for you. It’s the only SaaS content marketing guide you’d need!   How to create a content marketing strategy? Let’s find out here   A. We Leveraged the Power of Google by Mastering Keyword Research There has been an ongoing debate on the usability of Keyword Research Planners. Some say it is dead. Others argue it's the best thing. I say it’s Google is smart, and all the algorithms are designed in a way it enhances a reader’s readability and helps them with the article with search results that carry ‘phrases’ and ‘keywords’ a person adds in the search bars.   Keyword Research Might not be the almighty thing but it is an important factor. There are keyword research services tools like Ahrefs’ Keyword Explorer that can help you rank your article by using selective keywords. Such tools allow a thorough keyword analysis and backlinking as well.   Step 1: Check the Search Volume SV (Search Volume) represents the number of times people have typed a specific keyword into Google. SV is important as long as you do not wish to create a content strategy with keywords nobody is looking for.   It’s as simple as selling a product in a market. You’d sell a product only if it is in demand, right? So, with SV, you know about the demand. When it comes to keyword search volume, there are two primary factors to take into consideration: volume and competitiveness. Keywords with higher volumes mean more potential exposure (or impression share), but will likely be much more competitive. This, in turn, makes it harder to rank for these terms as you’ll probably be going up against popular and well-established sites. If you’re a new website, you may want to begin by targeting low-volume (or medium), low-competition keywords as a starting point to establish some domain authority. if you’re a well-established site, you can delve into the more competitive territory (medium to high SV) to maintain your edge.   In the image below, we did SV for the term ‘flock vs Slack,’ using Ahrefs’ Keyword Planner. This Keyword is super easy to rank and the user intent is high too. SV for ‘Flock Vs Slack’ is 250 with 306 Clicks and 91% Organic Clicks. Hence it’d be easy to use this phrase.     Using the Ahrefs Keyword Planner, we also analyzed SERP position history to find our competitors who are targeting the same phrase and the articles they’ve curated around it.   Step 2: Check for Keyword Difficulty Level Finding the SV is only half the battle. It takes you to popular keywords with the insane competition. Hence, at this point, you can use other keyword software like Ahrefs or SemRush.   Keyword Difficulty Level, abbreviated as KD, is an important metric since it shows how difficult it's going to be for a blog to have a top ranking using a particular keyword.   KD metric takes into account the amount of backlink that points to the URLs in the top 10 search engines. Hence, At Troop Messenger, we use Ahrefs to check KD for the popular keywords we pick in Step 1. Ahrefs KD helps find the ‘low-hanging fruit’ by giving us an estimate of how hard it will be for us to rank among the top-ranking pages. We did a KD search for the term 'Flock Vs. Slack,’ which has KD of 2, 250 SV, and we’d need to create about 3 website backlinks to rank in the top 10 for this keyword. Since Flock & Slack are already popular, we used these keywords to rank our application Troop Messenger. The term ‘Flock Vs. Slack’ is super easy to rank and the user intent is also very high.   Don’t believe us? Google Search the term ‘Flock Vs. Slack’, and you’ll find us there: Step 3: Check for the Intent To understand Intent, you need to have an understanding of user behavior. An intent represents a user’s intent (purpose) for the search. It shows what a user is most likely to do when they are searching Google with a particular phase. For SaaS, keyword intent reflects ‘How ready a user is to buy their products/services?’   To be specific, it’s a guessing game since you cannot be sure. Hence, this is the part where you have to apply common sense as well.   For instance, the search intent behind ‘cost-effective office collaboration tools’ shows that the buyer already knows about Slack and Flock, and they are looking for a more efficient and cost-effective tool. It’s easy to convert this specific audience since we are offering just what they want. When we search for keywords for our Troop Messenger blog, we come across different keywords to find user intent. People looking for office chat applications like ours usually search with phrases like ‘Slack,’ ‘Team Chat Apps,’ and ‘Slack Alternatives. Search Intent for ‘Slack’ represents the user intent of those who are mainly interested in Slack and would neglect the other's name on the list. Hence, for us, user intent is low here. People searching with ‘Slack Alternative’ means they are looking for something other than that. With our blog, we show them what benefits they get by using us as a Slack Alternative (keyword intent is high here).   B. Leverage the Power of Google & Google Tools Can you create any content marketing strategy without abiding by ‘Google and its algorithm? I bet not.   If you want your content to rank high and your SaaS products/services to appear in the top search results, you’ve to distribute your content thoroughly. It starts with spending at least 50% of your resources.   Google should be the ultimate content distribution channel where you create and publish content relevant to your product and niche.   Let’s take Groove for example. They created content for an exhaustive list of marketing keywords and brought them to the top of search results. Groove promoted its content through Facebook and other Social Media Channels, but it’s Google where they first created a base. From creating customer-oriented how-to-articles to tutorials, Groove did it all.   At Troop Messenger, we leverage the power of content distribution via Google and we make thorough use of Google tools. We know Google results can either make or break our business.   1. Google Analytics I’m sure you must have set some goals for your content marketing strategies, and with Google Analytics, you can take a step to reassess your situation.   At Troop Messenger, we’ve been using Google Analytics to get a snapshot of our performance over time.   Here’s what you can analyze with this tool: Audience engagement Active Users User explorer based on demographics, interest, behavior, mobile, and technology Average time on page Bounce Rate Page Views Unique Page Views   All of this will give you a clear idea of what’s working and what is not, in regard to your type of content, topic selection, etc. 2. Google Trends We all find it difficult to continually come up with a fresh set of ideas and topics. This is why we have made a habit of checking the trends alongside brainstorming new ideas.   Here’s what you can do with Google Trends: Explore a new topic Browse what’s trending using time filters Realtime Search Trends for Web, YouTube, and Image Search.  You don’t need a specific action plan for using this tool. Just type in the category and see what Google pulls out from trending topics in your niche. 3. Create Blog Posts that Won’t Put Readers to Sleep When you are curating any type of content, remember that the attention span of a human is only about 12 seconds. Hence you’ve to grab their attention right with the first few lines.   You cannot take a risk by creating something that is not unique. People do not have enough patience to read an article that is boring and unoriginal. You must create content that’s fresh and grabs the reader's attention from the very start.   So, before publishing the content, you have to run it through a plagiarism checker. It identifies any unintentional similarities to existing sources. This ensures that your content is valuable. Here’s a five-step strategy to create the kind of content that makes you closer to the SaaS marketing goals. Step 1: Research. Research. Research. Every single SaaS content marketing strategy must start with thorough research. Don’t think your imagination can be the only source of ideas. You might be creative, but you still have to find what others are looking for.   For the research, Google’s Suggest Feature can be highly useful. Start by searching for a phrase (office chat software) related to your product. Now Scroll to the page bottom. Here you’ll see similar searches that are based on user data. Try to understand the intent behind these searches     At Troop Messenger, we further narrow topic research by reviewing our competitor’s content via BuzzSumo. This tool helps us find the content that is performing best in our field.   You can also use BuzzSumo for content insights, generate ideas, perform the influencers, monitor your performance, and create high-performing content.   Steps to reviewing the content of your competitors:   In the Content Analysis Search Bar, Enter your competitor's name: When you hit enter, BuzzSumo will display an analysis of all content published on that domain. You can review the topics that got your competitor's maximum engagement.   In the image below we did a blog content analysis for our competitor Flock.   Review the formats and Networks that are working Apart from topics, you can use BuzzSumo for digging into social networks and see where your competitors’ content is gaining traction. See which social media platform has driven the most engagement.   In Flock’s case, it’s Twitter chiefly.   Review the content by Backlinks You can also sort your search by the ‘number of backlinks and find the articles that have driven the most links.   Research who is linking and sharing your competitor’s content Social engagements always amplify content. More the engagement, the wider will be the audience reach. With BuzzSumo, you can review the people who shared content on social media from a competitor’s site.   This can be done by narrowing search results for ‘Influencers’ and choosing ‘Search Content Shared.’   Use these search results to create and curate high-quality content on the same topic, and target a similar audience. Step 2: Curate Content for Every Phase of The Buyer’s Journey The content or blog post you create should be curated around each phase of your buyer’s journey. Since the goal of SaaS content marketing is to provide the target audience with valuable information, use your blog for the sales funnels. Help your customers understand why your product or services Click here to learn more about sales funnels.   Usually, content marketers mainly create content to create awareness and generate traffic. But that is not the right approach. Content should be used in the entire marketing funnel. Like other SaaS companies, Troop Messenger also needs a full-funnel strategy for executing a thorough marketing plan.   Awareness: In this stage, we created content to target all top keywords related to the office collaboration tools and promoted engaging, entertaining, and informative content to attract the target audience.   We also run campaigns for awareness so that customers would know more about products and engage as well. We do create campaign posters, and before we sent them to our customers we choose a unique campaign poster template and see how it goes with our products.   if it will suitable then only we finalized the campaign and send it to customers.   Goal: The goal of this phase was to help people discover how Troop Messenger can solve their problems of office collaboration and virtual workplace management.   Lead Generation: Once we made the customers aware of our existence, we generated leads by providing them with gated, high-value, and free content. Brands that are good at lead nurturing, easily generate over 50% more sales, and that too at a 33% lower cost.   Hence, at this phase, we continued educating our customers and solving their problems with ‘How To’ content. We delivered facts and data to help prospects overcome their concerns.   For Lead Generation, we also highlighted our USPs so the prospects see why we are the best Slack Alternative.   Goal: Get prospects to engage with our brands and trust our services more and more.   Trial Sign-ups: Since we offer a free trial for 30 days, this stage helped us attract customers into availing of the freebies. It’s a crucial step, and we also highlighted this as a testing phase since the customer’s feedback after the trial helps us further improve the product.   Goal: Trial Sign-ups aimed to encourage our users to install the application, try the software, and decide for themselves.   Conversion to Paid Customers: We continued creating content around the special features of premium plans, the benefits, testimonials of clients and businesses who’ve been using the paid plan, and what changed for them.   We deliver high-quality content either through newsletters or blogs and continue educating and engaging about the more valuable features of our software.   Goal: After the trial period ends, it’s all about convincing them to opt for a paid subscription.   Customer Retention: Customer Retention is an important step to retaining customers. We do this by constantly providing the value we promised to our customers in the initial phase of their journey.   We created content that further educates each of the customers about all the functionalities. At our blog, we provide guides and step-by-step tutorials targeted at guiding customers on ‘how to get the most of our SaaS product.’   Goal: Continue helping customers to be successful at using the different features of Troop Messenger and avail benefits.   Step 3: Create Something Unique As I said before, it’s all about uniqueness. A thousand words can earn you traffic for a while, but if your content is not unique, why will people turn up to read?   There’s no shortcut. You have to put in maximum work if you wish to achieve better visibility. If you wish to earn a great response, you must create content that offers something unique. Even a lengthy post cannot guarantee the top spot you desire.   If you want to evaluate the uniqueness of your content, before publishing the content online you can rely on a plagiarism checker free.   Plagiarism needs to be dealt with before publishing your text online for readers. If your content gets accused of plagiarism, forget about the visibility or ranking, and your website might get penalized too. So, to avoid it, you need to check it and paraphrase the duplicate text manually or use tools like paraphrasingtool.ai.   Go big or go home.   For SaaS business, I suggest writing a high-quality and experience-based article. Here are some of the ideas that worked for us: Comparison Articles of alternatives: pros and cons of our competitors or rival’s product alternatives. Feedback articles: It’s where our team members shared their feedback after using a couple of office chat alternatives Vote/Score article: We make our team members vote for the alternative they like using the most. Verdict articles: It’s where we compare different features of different tools and tell the readers who won in terms of a specific feature. Screenshots article: After thoroughly using an alternative, we make screenshots of features/things we like or dislike while using the tool. Step 4: Repurpose Your Blog Posts There are different ways in which content is shared. Some SaaS businesses still prefer sharing information through written content, while others rely more on video tutorials. At Troop Messenger, we leverage the benefits through brief posts that focus on special tasks. We have repurposed our blogs into start-to-finish guides. As a content creator, you can further repurpose content for different audiences. Your audience might be willing to listen, watch, or read the content. Different formats are good as long as they engagingly provide information. Here are different ways to repurpose your blog posts: Creating a presentation. Designing an infographic. Creating a Pinterest or Instagram instructographic Creating a Pinterest or Schedule Instagram posts instructographic Republish old posts. Repost to social media handles such as tweets or Facebook posts. Repost on Quora as an answer to questions. Use as newsletters Reuse blog posts as an email series (for example, 11 days projects) Create an Ebook Create a podcast Create a video series Host a Webinar Reuse blog posts as Reddit Answers  D. We use our blog posts as a conversion machine If you have a blog dedicated to promoting your SaaS startup, and yet there is no medium to convert blog post readers into paid customers, you need to review your content marketing strategies.   Most blogs fail at converting readers into customers because there’s no dedicated place where they can turn into a customer unless they scroll down to the very end. It’s important to write articles that convert. We did the same thing at Troop Messenger. We change the position of a few things:   Call to Action: CTA’s are the most integral part of a SaaS business. Hence, don’t make your CTA stubbed in a corner of the page, or somewhere far in a crowded place. It has to be visible.   The best practice is to put CTA as a fixed menu. It has to be visible enough to catch attention. At Troop Messenger, we have implemented a fixed menu with our call to action button, which encourages the readers to try our office chat application.   Sign-Up prompts: While your readers are reading the content your team has drafted, remind them that they can get all the benefits by signing up. Sign-up prompts are a good way to convert customers. By implementing sign-up prompts, not only did we grow our email list, but we also succeeded in increasing the opt-in rates. E. Here’s How We Get Our Blog Posts to Rank Higher in Search Results: For any content to rank high in Google, quality backlinks act as a backbone. Often called Inbound Links, these are the links directed toward your website.   The more high authority backlinks, the more important will your content be in the Google algorithm’s consideration.   Google considers such a website more important and gives better credit by showing them first on the result page after a query.   At Troop, we follow the backlink mantra religiously, and frequently create content relevant to our niche (SaaS products) and generate backlinks with the same process.   1. Guest Blogging to create backlinks: You have to understand the importance of guest blogging. It lets you share your expertise and at the same time, build your authority too. With the backlinks, you can also boost your SERP rankings.   Since we started Troop Messenger from scratch, we resorted to guest blogging to get our monthly traffic. From ‘Top Office Messenger Applications,’ to ‘Growth Hacking strategies, and ‘Startup Funding Ideas’, we’ve created guest blogs on a vast range of topics.   We use the staircase blogging strategy: With this strategy in mind, we create high-quality content for websites (third-party blogs) that have a decent number of traffic. We pitched guest blogging ideas to reasonably popular blogs We continued writing for these sites where the competition wasn’t too intense, and following the same approach, we built for us a great writing portfolio.   At Troop Messenger, we didn’t guest post only for the sake of backlinking, but also to showcase our expertise and to present our product to a bigger audience.   2. Blogger Email Outreach Strategy: What Should be the Next Step After Guest Blogging?   If you are one of those entrepreneurs who want to scale your posts and reach a wider audience, Blogger Outreach should be the answer.   Sounds Alien?   Let me explain.   Blogger outreach is a method of putting your content across relevant industrialists, bloggers, and experts from your niche, by sending them a personalized email.   The objective of these emails is to convince these experts with a larger audience to talk about your content. Give you a shout-out!   Blogger Email Outreach = Broadcasting.   Two things you need to keep in mind when trying the blogger outreach strategy: Choose your target very carefully Use Content Explorer to reach people linked to articles from the same niche and topic Craft your pitch to evoke curiosity with the subject line Make sure to send them a highly personalized email Explain why you’re contacting them Avoid Fake Flattery Always End with a clear CTA Examples of Some of the best outreach subject lines:   3. High-Quality-Captioned Visuals: We create our images for every blog post. By designing great visuals, featured images, and infographics, we manage to grab your reader’s attention. But the trick here is to optimize the image. One effective technique is the use of an image background changer like Picsart. This tool allows us to maintain visual interest while ensuring that the focus remains on the subject matter of the image. By effectively changing the background, we can highlight important aspects, reduce unnecessary distractions and provide a more polished and professional look to the images. Don’t leave it uncaptioned. Add the link. Your images should be easily available online. Choose the right alt tag. Add the best keyword that fits with your image and put it with the alt text. I suggest using a long-tail phrase/keyword as an alt tag.   4. Reddit Marketing Reddit has about 1 million communities and 51 million unique users. It has proven to be the most intimidating social network for us. At Troop Messenger, We frequently post in relevant subreddit and get engaged with the users in the subreddit.   Subreddits:   There are subreddits (categories) for almost anything you can think of. Each is identified by https://reddit.com/r/subreddit With a helpful search feature, you can search for a subreddit of your choice using keywords. Once you find a handful of relevant subreddits, start using Reddit for real.   Reddit sure looks like the early 2000s message board, but it has a reputation many other social media platforms still fail to match. It’s a huge aggregator. Here’s what you can do with Reddit:   Submit links (repurpose your blog posts) that are relevant to a specific community. You can also submit self-posts, which are posted as original contributions by the users. Text posts enable a user to submit original content, which helps drive quality traffic. Redditors can either downvote or upvote your submission, which generates a karma score. This Karma score works wonders for Reddit's credibility. Hence, avoid getting downvotes as less as possible. The only way to have a good karma score is a submission of valuable content. In our subreddit, we also host AMA (Ask Me Anything) where Redditors ask questions, and we answer, which helps us establish a relationship.   5. Quora Marketing Quora has 300 Million Users. Unbelievable, right?   When we launched Troop Messenger, we were looking for ways to confirm authority in our niche, create brand awareness, and increase organic traffic. We did it all via Quora.   Through Quora, we searched for specific topics related to our business. We targeted questions that appeared in Google searches. We also created a few questions to collaborate with many industry influences. We answered questions with authority and passion and added links to our website for those who wanted to read more. Paid Advertisement, where we targeted users topic-wise, further helped us increase conversions and clicks.   With Quora, we succeeded in highlighting our position as an industry leader, built valuable relationships, and drove traffic to our website.   Conclusion There’s no denying the fact that content marketing has evolved into an integral element of marketing for pretty much all types of business. Especially for SaaS, content marketing has become one of the standard practices.   Want to escalate your SaaS business to new heights? You cannot do it without strategic content marketing tactics.   Sharing Educational and Informative content with the target audience is important, which is why ‘content’ is a crucial tool for SaaS products and their marketing.   With content marketing, not only can a company effectively educate its customers on how their product works, but also encourage them towards giving it a try to avail of the benefits.

How do you like the idea of creating an application that will be rebranded by others?   Your client gets to resell it as their own product, but not before they pay you all the charges for production/designing.   If this idea interests you, then this page is where you need to be.   Take a break from your work or anything that you’re doing right now. This blog post needs your undivided attention.   5 minutes will be enough.   Let’s start with the basics. Table of Contents White Label Application: Why is it gaining momentum? Do you think these applications are created from scratch?  Let me make this clearer with a White label apps example: Summary White Labeling: Why is it gaining the Hype? White Labeling Benefits for Software Developers 1. Faster Implementation 2. Reduced Commercial Risk 3. Optimized Product Line White Label Product Benefits for Clients 1. White label allows you to focus on your company’s core competency 2. It keeps the customers from turning elsewhere for solutions 3. White Labeling makes branding extremely easy How to Do White Label App Work for SaaS Companies? Few Examples of White Label Apps (SaaS) SendBird: A White Label Chat Solution CometChat: Ready-to-Use White Label Mobile Chat Application Key Takeaways White Label Application: Why is it gaining momentum? A white-label application or service is designed, created, and manufactured by one company, but it is rebranded and resold by others as their own.   I hope you’ve noticed how during the last couple of years,   there has been a tremendous surge in the number of mobile applications. For every event or service, we need to download a new application. In fact, 62% of the companies, large and small, either have a dedicated application or are in the process of launching one. Do you think these applications are created from scratch?  No. Not at all. Here’s the truth behind the majority of mobile applications created today: Most of the apps nowadays are created via a template. These templates are called ‘White Label Apps.’   Much like Websites powered by WordPress Theme, where you get to use the pre-built themes and templates, a white-label application is designed by one company so that it can be used by others, with a few changes, obviously.   Still, Confused? Let me make this clearer with a White label apps example: A while label application manufacturer, named Company A, creates a marketing app and sells it to Company B. Company B, having purchased the rights, rebrands this marketing application with its own name and logo. Company B can now sell the product to end customers.   Summary White-label apps enable resellers to expand their offerings and services without having to produce the apps from scratch. This allows them to scale both their offerings and revenue. The main advantage of this purchase is smart time-saving. The companies don’t have to create a new application from square one. White Labeling: Why is it gaining the Hype? White labeling, without a doubt, is a faster solution to save money and time. It’s a great option for software developers. They can consider white labeling as a technique and a powerful strategy to increase their distribution. White Labeling Benefits for Software Developers There are many benefits of selling white-labeled products other than cost-saving: 1. Faster Implementation Since the remodeling and rebranding of these applications require only a few resources from your clients, the product delivery and implementation are way faster. 2. Reduced Commercial Risk When you are into white-labeling, you offer your clients the products/templates that have been tested and offer a proven solution. This way, there is no commercial risk as such. 3. Optimized Product Line White Labeling Sellers add value to White Label app development & product lines by mixing and matching various offerings of multiple vendors, and in that process, they optimize their offerings. White Label Product Benefits for Clients   With 85% of online buyers reporting that they prefer using smartphones over mobile websites, it’s safe to assume your clients would also want to have a dedicated application for their business.   If you’re still now sure how a white label can bring a positive change to your business, read these points: 1. White label allows you to focus on your company’s core competency It’s never a wise thing to stretch your human resources and budget to something that doesn’t fit your business’s core competency. Prepackaged solutions offered by white-label app developers provide such businesses an opportunity to trust experts and channel the resources towards core competencies. 2. It keeps the customers from turning elsewhere for solutions The additional months or years it takes for developing your own solutions will most probably have your prospective customers turn elsewhere for solutions. This can be avoided through a pre-packaged solution that meets their needs. 3. White Labeling makes branding extremely easy With White labeling, you can brand your products with a couple of clicks and swipes. You don’t need technical help. These solutions are ready-made, fully-integrated, making branding easier.   You don’t have to spend time on research and development. Simply add your identity and branding, and do the business!   Can it get easier than this? How to Do White Label App Work for SaaS Companies? For this section, I’d suggest taking Troop Messenger as an example. Since we are now offering Troop Messenger as a white-label app our clients get complete access to our office communication and collaboration tool, which allows everyone on the board to communicate with internal team members and outside vendors. To elaborate, another benefit is that Troop Messenger's conferencing capability eliminates the need for an alternate white-label video hosting application.   As you purchase our pre-packaged, ready-made, and optimized product that has been through hundreds of quality tests and bug fixing, you can expect the following:    Instant Application Creation: When you purchase Troop Messenger as a white-labeled app, you get market-ready Android and iOS apps within a week, without having knowledge of the technical aspects  Customizable Design: Make the application your own, with the app icon (logo), and your branding on the dashboard or screen. Easily Scalable: Board as many members on the team. It doesn’t matter whether your team size is of 50 or 5,000, you can scale the numbers as you wish. Low Cost: With our white-label version, you get to save tons of money and avoid all the up-front fees that you’d normally spend if creating your own app. Secure Control: Troop Messenger White Label App cost is low, yet you don’t have to compromise with control. You can easily manage all the data & information without having to worry about data breaches or security. Powerful Integrations: Should you feel the need to expand in-app features, you can seamlessly integrate with external applications.    Few Examples of White Label Apps (SaaS) Since white-label mobile apps have expanded their usability, they are being used in multiple industries, including SaaS.   Other than Troop Messenger, SendBird and Cometchat are also great white-label apps example. SendBird: A White Label Chat Solution This White-Label chat solution offers a fully managed chat infrastructure combined with messaging SDKs. The app’s flexible and powerful chat API enables businesses to launch a messaging platform with maximum effect and minimum effort.   Highlights of SendBird White label app: Chat Messaging: All essential features including media sharing, push notification, read receipt, typing indicator, and thumbnail generation. Security and Compliance: Advanced security standards and encryption. Customer Support: Ticketing, agent interface, and live chat support. Moderation and Data: Tools to protect your brand’s integrity and explore chat data.   CometChat: Ready-to-Use White Label Mobile Chat Application CometChat App is also a white-label app reseller. If you are in need of a customized chat platform for your company, CometChat is worth giving a chance. The app is completely white-labeled. It doesn’t contain any CometChat icon, logo, or name.   Highlights of CometChat White label app: Customize the feel and look: With pre-built UI, CometChat saves you all the additional effort. With a couple of clicks, you can change the feel and look to suit your brand. Easy to Deploy: It’s surprisingly easy to install your own app and deploy it. Speedy-Support: Customer support has been made easy with live chat support. Seamless Integrations: One-On-One integrations with over 50+ software   Key Takeaways Do-It-Yourself sounds cool. And as an entrepreneur, your first instinct might be to try DIYs for your business’s applications & software, alongside other core competencies. After all, entrepreneurship is all about that only.   Sorry, break the bubble. But it’s not applicable in all areas. In most cases, creating a customized solution from square one, in an attempt to exceed the client’s expectations can actually be a setup for failure.   Building your own apps and solutions can lead you to these pitfalls:   Reinventing the wheels of mistake: creating mistakes the other developers before you have already made and mastered. Slowing down your time in the industry: reducing your learning curve while you wasted time outside your core competencies Spending too much money on developing solutions and tools that are already there, in great formats, and simultaneously miss out on resources where you need focused attention.   In short, white-label apps can help you avoid all these pitfalls and help you in utilizing your business’s branding over a product or solution without investing in technology or infrastructure creation around the solution.