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blog
23 Feb 2022
How Reputation Management Can Help You Stay Private?
Let's face it. Big Brother is watching. Whether you like it or not, you are leaving a digital trace and your personal life every time you use your favorite social media account (or several). And those crumbs of privacy you scatter along your way are eagerly collected, scraped, and analyzed by Facebook, Google, and other less benevolent corporations. They have a use for your information, including reputation management. It's to profile you in a highly accurate way so that they can give you publicity tailored to your taste, things that you will definitely want to click explore.   If you're not scared so far, then know this: all that data is available to anyone who wants it. Yes, they have to pay for it, but it's surprisingly cheap.   If privacy is a concern for you, the good news is that there are many ways to keep your privacy, well, private. You can manage what tech companies know about you. And if you are really serious about exercising control over this flow of information, then paying for an ORM (online reputation management) service is an option you should consider. Table of Contents What is Reputation Management? 1. Delete Me 2. One Rep 3. Reputation Defender 4. Brand Yourself 5. Kanary Controlling your information yourself   What is Reputation Management? Reputation management is the practice of managing somebody's image, whether it's an individual or an organization. This is done by continually monitoring and tweaking messages accessible to the public, such as posts on multiple social media accounts and platforms. But that's not the whole thing. Mugshot and arrest record cover-ups, removal of customer feedback and reviews, and manipulation of search engine results are also part of it.   High-profile executives and celebrities are most often associated with a service such as reputation management. It's pretty obvious why they can find this type of service more useful. But that is not to say that people who live with more average profiles can't benefit from having their publicly available information managed carefully by professionals.   Here are five online reputation management services. 1. Delete Me It specializes in deleting personal information published by data brokers the actors who collect and sell personal data online.   You will tell them the type of information you want them to examine. Then they will prepare a report telling you precisely what is information about you available to the world out there and tell you what possible steps you can take to move forward. From then on, they will monitor your personal information and delete it every quarter.   Prices start at 129 USD per year for a single-person service. Packages for two and up to four people are also available. 2. One Rep This one will remove your personal information from Google, Bing, Yahoo!, and other search engines.   OneRep researches any of your information available out there in the wild, send opt-out requests in your stead, make sure that those requests are honored, and will continue to keep a vigilant eye on the web so that new instances do not appear.   The single-person service costs 14.95 USD per month or 99,95 per year. A family service (up to six persons) is also available. 3. Reputation Defender This is one of the most complete services for online reputation management out there --and one of the priciest too. The platform offers clients the option to use either automated or managed services to monitor. They will watch and maintain your online image, so you don't have to worry about it.   You have four services on offer: search result monitoring, digital privacy, online review, and corporate or executive-level consultation.   The package price starts at 3,000 USD and can be as high as 25,000 USD depending on how many services you want to hire. 4. Brand Yourself BrandYourself is one of the industry's pioneers. The company's history started when its co-founder found that he shared the same name as a criminal, so he suffered from an early case of digital reputation transference in search engine results.   Several options are on offer here too. Search result monitoring, social media cleanup, privacy protection, and personal branding management are available to clients.   You can pay 99 USD for the company's DIY software or hire a managed service at a 599 USD yearly fee. 5. Kanary Kanary keeps an eye on hundreds of sites for personal information or quotations that include its clients.   It's somehow akin to DeleteMe or OneRep in that you, as a client, submit the information you want Kanary to research. Then the service will have that information deleted and will keep monitoring the digital space for further apparitions.   The price is 9.99 USD monthly, which makes it the most accessible service on this list. Controlling your information yourself If hiring an ORN service is not within your budget, there's no need to worry. There's plenty for you to do to help your online reputation.   The first thing to do is to review all your software and apps. See the settings in each one and make sure that you have everything configured so that privacy is guaranteed, or at least helped. You probably can't avoid using certain services or apps.   Yes, Facebook is so intrusive, but it's also so valuable for keeping in touch with so many people you don't want just to delete from your life, right? If you absolutely must have a Facebook, Instagram, Twitter, instant messenger, or whatever account, keep your data to a minimal level. Also, take care of your content on social media platforms, and in this task, Adobe Express can help you with its various features and tools such as Instagram Story Maker.   In those platforms in which your identity is not so important, consider going pseudonymous. If any picture of you goes online, remove any identifying data. Last, but not least, opt out of online marketing by protecting your browser sessions against cookies and trackers. Sign up for do not call registries and ignore spam.
Let's face it. Big Brother is watching. Whether you like it or not, you are leaving a digital trace ...
government
21 Feb 2022
Alternative to Sandes Messaging App [2023 Update]
The Indian government developed a messaging app for the government called GIMS, which stands for Government Instant Messaging System. Government officials refer to it as Sandes, which means "message" in Hindi.   "Sandes is a secure, open source-based, cloud-enabled platform hosted on government infrastructure, allowing the GOI to maintain strategic control. One-to-one and group messaging, file and media sharing, audio-video calls, and e-government program integration are some of its features. The government uses the solution, which is available on the Google Play Store and App Store" Chandrasekhar expressed his thoughts.   Some Government officials hinted they emphasized that Sandes works on the lines of WhatsApp, and some officials use WhatsApp for their government messages even though they have Sandes. If the Government is comparing their Sandes standards with WhatsApp, let me put it this way, WhatsApp is not the first app to be a pioneer in being a social chat app but definitely, but it embarked on a stage where every other social chat app fell short in the league while being compared to it, and in addition, WhatsApp is an outdated app, certainly, it is not just my view look into reviews.   As a result, claiming that Sandes is equal to WhatsApp is pointless, as it implies that Sandes is also outdated. If anyone wants to compare, let's look at the best instant messaging apps, such as Troop Messenger, which is used by the Defense, Air Force, Financial, Big Corporates, and so on. To make things even better, it has developed an app for Government as well, which can be the best Sandes alternative.   Let's see what Troop Messenger has to offer that makes it best against Sandes as a messaging app for the Government. On-Premise Solution Troop Messenger can be delivered with all the major models like on-premise, SaaS, chat APIs & SDKs but it strongly advocates to be the on-premise solution, since it is an option that enables the admin to deploy world-class security practices without depending on the cloud service provider. On-premises gives complete ownership of the data to the admin, no unauthorized person doesn't stand a chance to access it.For any tool or software hosted by cloud service providers, the data security depends on the security protocols they follow which may or may not be strong enough to defend against the assaults, and it depends on their professional ethics. What if a person from the opposition, media, and vandalists lures or intimidates them to leak the data, which certainly doesn't happen with self-hosted chat since complete control is given to the admin? Advanced Admin Controls Troop Messenger empowers its admins by allotting a list of privileges. For example, like in Sandes even Troop Messenger also users have to be validated by the admin before getting on-boarded, but with Troop Messenger, in-addition admin can restrict their access as per the users' jobs & responsibilities. As a result, you can find only verified users in Troop Messenger. A user doesn't have the access to delete the data but a group admin needs access to do so. Secure File Sharing Troop Messenger, being security-conscious, never allows you to exchange your files via consumer-grade file-sharing apps, instead, it offers a highly secure and encrypted file transfer within the tool. Security Features The security features of Troop Messenger are listed below. End-to-End Encryption End-to-end encryption is used for all messages, audio/video calls, conferences, files exchanged, video recordings, and other data. Troop Messenger applies the world's best and proven security protocols and procedures in this Government software, which combine:   Elliptic-curve Diffie–Hellman key agreement protocol AES-256  PBKDF2-SHA512 as primitives    Burnout Burnout is a secret chat window that is designed to have extremely sensitive communication. Moreover, the data communicated in this chat window will get terminated as per your pre-set time. LDAP/ SSO Secure Troop Messenger's user authentication systems with an additional security service - the LDAP/SSO integration.   SSO (Single Sign-on) allows you to log into numerous platforms using a single set of credentials. LDAP allows you to manage unauthorized access to your Active Directory accounts.   Multi-Factor Authentication (MFA) Multi-Factor Authentication (MFA) can be used to secure access to your collaborative platform. To deploy this additional security layer, you can use a variety of methods. Audit Log You have the option of exporting the audit logs or connecting to a sys log server for further investigation. You'll be able to see all of your members' activity, such as the messages they sent, the files they sent, and the times they logged in and out. It also creates an admin audit record for your reference to prevent illegal access. Privacy Features To prevent unwanted access, Troop Messenger provides screen lock and fingerprint options for signing in to the platform. Video Conference Unlike Sandes, Troop Messenger allows users to participate in video conferences. Don't be confused by the similarities between group video calls and video conferences; there is a significant distinction between the two. You can use the Cattle Call module to start a video conference with other departments, the general public, and so on. You don't have to rely on insecure tools like Zoom, which has a track record of vandals intruding into judicial proceedings and corporate meetings. Units Unit is a feature that allows you to add more departments to your application for easy communication. You can also connect with other members of the same or different departments with request authorization. Productivity Troop Messenger works with a policy of empowering its users, so in the process, it included some unique features in the platform to boost productivity.   Advanced Chat Area Filters- Using advanced Chat Area Filters you will be directly mapped to the specific user's message in the group, text message, file, image, etc., without consuming your time in viewing other members' messages in the group. Quick Response Panel- You can share the files that are already shared with the user or in the group such as photos, documents, and other types of files for their quick reference using this panel. You can also generate a list of prototype messages to answer quickly. Unread Messages- Since you might miss or not have time to read the messages due to a hectic schedule, such communications can be viewed at your leisure under the Unread Messages tab. Respond Later- You can mark messages as Respond Later if you are not at ease to respond to every message and every message is not bound to be critical enough to respond immediately. You can view them on the Respond Later page whenever you have free time and respond to it. This way, you will not miss responding to such messages.    Collaborative Features Here are some of the features that are designed to enhance your collaboration Fork Out You can use this functionality to send a message to numerous people or groups at one go. Guest User You can add an external member as a guest user, which the platform refers to as an Orange Member, and restrict their access accordingly. Conclusion A government messaging application should be safe and reliable to use, and the capabilities listed above are enough to interest you that Troop Messenger is more than just an alternative for Sandes.
The Indian government developed a messaging app for the government called GIMS, which stands for Gov...
productivity
18 Feb 2022
6 Ways to Train Your Recently Onboarded Employees
Employees are the heart and soul of every organization. They play a key role in defining the success path of an organization which is why it is important to consider your organizational goals and culture while hiring new employees.   Now, most companies pay a considerable amount of attention to the hiring process, but sadly, it is only up until the finalization of the new employees. Once both parties have signed the offer letter, organizations think their role ends and the employees’ role start. To some extent, that is true, but between their joining and their contribution, there’s a significant lag time. The time that should be spent on onboarding, training, and equipping them with the right resources so they could perform their tasks well in the future.   The process of onboarding and training new employees is time-consuming and can go wrong a thousand ways if the process is not standardized and tailored to the new employees’ roles and responsibilities. Additionally, in such a scenario, the said lag time can grow exponentially resulting in financial loss for the company.   On the contrary, if the lag time is utilized to onboard and train the employees well, the organization will be reaping its benefits for the years to come or up until those employees stick with the company. A recent finding by Gallup suggests that highly engaged teams are 21% more profitable and contrary to popular belief, employee engagement actually starts from the moment they sign their offer letters.   Since onboarding and training employees are crucial to their contribution to the organization, we are going to explore a few great ways organizations can effectively train their newly onboarded employees.   But before we explore the ways to train new employees, make sure to have updated standard operating procedures (SOPs) in place. Having SOPs would help the new hires navigate seamlessly through training sessions as well as their daily duties after the training. Table of Contents 6 Effective Ways to Effectively Train Recently Onboarded Employees 1. Tailor your training 2. Set the right expectations 3. Have one-on-one meetings at regular intervals 4. Create an assessment process 5. Leverage onboarding automation and communication tools Over to You 6 Effective Ways to Effectively Train Recently Onboarded Employees While some of the below-mentioned ways might be familiar to our audience, we have tried to curate new pieces of information to help upgrade your general understanding of the topic. 1. Tailor your training In most companies, the human resource department is in charge of putting together the training program for their new hires and fortunately enough, most of the time, it is done in collaboration with the respective departments.To better tailor these programs to individual needs, Predictive Index assessment can be used to identify specific skills gaps and learning preferences. Since the HR department has limited access to and knowledge of tools, technologies, techniques, and processes of the departments, the training programs might lack the necessary technical aspects of their roles.   While this was the norm, it is time we shake things up and maybe let the head of departments put together a tailored training program for their new team members. There are many alternative software solutions for work training apps besides Dozuki which are more intuitive for remote workers, like SweetProcess. This would make the training period more fruitful and tailored to their jobs adding value directly to their understanding of the role and maybe skillset.   To take this one step further, the HODs could also include digital adoption solutions for new employees in crafting the training program by understanding their preferred methods of learning.   According to Kerry Andolina, Head Of Human Resources & Global Diversity for COMME des GARÇONS, Dover Street Market, “Training should always be tailored to the employee. Have an open dialogue about how they learn best.” 2. Set the right expectations While training programs are targeted to onboard, train, and maybe upskill new employees, they can also be used to communicate expectations and discuss their crucial contribution areas.   Communicating in detail about their roles and key result areas they will be responsible for will help them make the most of their training session. It is advisable to communicate the expectations through the means of email within the first week of their joining.   Needless to say, it is crucial to ensure that the training program should align with the expectations communicated. 3. Have one-on-one meetings at regular intervals Are you tailoring your training program? Check. Setting clear expectations? Check!   The next thing in your process should be setting up regular one-on-one meetings with the new employees that would help you connect with them. And to make the most of such meetings, ask new employees to set the agendas and lead them which can build their confidence.   Such meetings are also a great way to create a safe psychological space for your new employees where they can share non-urgent ideas and issues and maybe ask questions they might not be comfortable asking otherwise.   To break the ice during your first one-on-one meetings, you can tap into this interesting list of 101 questions by Josh Evanish or this exhaustive list of 130+ questions divided into various categories from building rapport & trust to being a coach to your team. 4. Create an assessment process Having a thorough assessment process would enable open dialogues among the new employees allowing the organization to make the most of the training time. One of the most preferred assessment tools is DISC, a behavioral assessment tool that helps assess the levels of dominance, influence, steadiness, and compliance among employees.   This tool essentially helps organizations understand their employees’ work styles, motivators, communication styles, and much more. For instance, if a new employee is high on “I”, they might need to socialize more with the team and give the organization’s culture and atmosphere more importance.   Using such tools and having an assessment process would open communication lines with the new employees on various subjects and would also enable fruitful future conversations. 5. Leverage onboarding automation and communication tools One of the points highlighted in a recently published article by Forbes on strategies for training new employees efficiently was about leveraging automation and technologically advanced tools for onboarding and training new employees.   According to one of their 13 human resources expert board, Cecile Alper-Leroux, UKG (Ultimate Kronos Group), “Leverage tech tools and automation to streamline the time-consuming admin tasks that come with bringing on new employees. When new hires don’t have to spend time on cumbersome paperwork, both employees and their managers can focus on training, mentorship, and immersing themselves in the company’s culture from day one.”   Advanced tools like Whatfix can help in hosting important onboarding documents like employee handbooks, training manuals, company-specific documents with mission statements, core values, compliances, and role-specific documents having a detailed description of their jobs, resources, team structure, and more.   Additionally, such tools enable organizations to measure the impact of their training programs through the means of employee surveys, detailed insights into training material usage, and more.   Furthermore, once your employees are onboarded, it is important to equip them with the necessary productivity and team collaboration tools to ensure they work together toward success. These powerful tools are why digital transformation is such a need of the hour for organizations big and small. Over to You Every new employee is expected to work collaboratively with their team members, other teams as well as remote teams (all thanks to the pandemic). To enable and empower them to seamlessly integrate within the company and different teams, training them properly on various aspects of their roles and business is crucial.   Without proper onboarding and training, your organization can experience a high employee attrition rate which hurts financially and otherwise.   The above-mentioned ways would help you ensure your organization’s newly recruited talent is well-trained and empowered to do their day-to-day jobs well.
Employees are the heart and soul of every organization. They play a key role in defining the success...
blog
11 Feb 2022
Everything About SEO Reputation Management for your Brand
Many brands underestimate the power of reputation management until they are inundated with negative reviews from all sides. To minimize risks, any brand needs to engage in SEO reputation management to be preferred by its clients again.   Everything starts with SEO. Before users get to the site, they get into the search results. You don't want the users to see only negative reviews or inaccurate brand information in search results. So make sure that the positive comments will contribute to your brand's overall success. SEO reputation management can ensure it.   Of course, you can always buy more backlinks from reliable sources. But unfortunately, you cannot remove or hide negative reviews if your site starts to rank. When third-party sites host negative reviews about your customers, you can do little to affect SEO on those sites. To bury those negative reviews, you need to double down on your SEO efforts and use your branded properties to make them appear at the top of search results. It is what online reputation management in SEO stands for. Table of Contents Why is Online Reputation Management in SEO so important? Audit Your Online Properties Optimize On the Go Expand Your Online Presence Ask Customers to Share Reviews Add Some Influencer Marketing Regularly Monitor Brand Mentions Online Focus on Local Search Draw Conclusions and Make Changes SEO Reputation Management as Part of the Overall Strategy Why is Online Reputation Management in SEO so important? Online reputation management creates a positive perception of a business or brand. ORM includes monitoring mentions of your target queries, reviewing and analyzing online content or customer reviews that may damage your reputation, as well as using strategies for crisis prevention and problem-solving.   Thus, to protect yourself and your business from reputational losses, you should have a general understanding of online reputation management. Let’s focus on the working tools for online reputation management in SEO. Audit Your Online Properties You need to know where in organic results your clients are, how they are holding up against the competition, and in which areas you lose and win.   Here are the online resources to include in your audit pipeline:   Website – is it optimized according to industry best practices? Do target visitors like it? What improvements can you make? Social media channels – is there any engagement? If so, where do people interact most? Is the brand information consistent? Managed listings – is the information (name, address, and phone number) accurate and consistent? Are there any lists not claimed or verified?   Conducting an audit allows you to identify opportunities you may have missed or have not discovered yet.  Optimize On the Go Search engine algorithms may change, but the SEO rules remain the same. Make sure you are not wasting your time on unnecessary things. For example, go through this article to know which practices to avoid. As long as you follow Google's quality assurance guidelines, your customer will be safe, and you can focus on optimizing for better SEO and a stronger online reputation.   One of the SEO pillars of managing your brand reputation is optimizing for the right keywords and anchor texts. This can be done when you check keyword rankings regularly and remove broken backlinks from your website. Also, you can link your anchor phrases. You can link your anchor phrases to relevant pages, which allows you to establish contextual relevance with your brand and target keywords. These anchor texts will be useful for targeting content to different sources such as website content and social media profiles. Expand Your Online Presence If a brand is talked about on the Internet, it is alive. Be active on social media and support your content platforms. A page on Instagram or Facebook is a feedback channel with potential and real customers. Many people find it technically and psychologically easier to sell on Instagram and not fill out a form on the site. At the same time, it is better for your reputation if you communicate, advise and resolve contentious issues with users on your territory. You can only use advanced instant messaging software like Troop Messenger.   Respond to all reviews, positive, negative, and even funny bad reviews. In this way, online reputation management means monitoring negative reviews and pushing them to the margins. You need to work with each negative comment, carefully translating it into a positive one. It will increase the loyalty of existing customers and add trust points to your potential ones. Left without feedback, people will share their complaints with everyone ready to listen on all available platforms. If you have serious problems with negativity, start working out the main sources that spread the negativity. And only then increase the volume of positive publications on the Internet. Ask Customers to Share Reviews Usually, dissatisfied customers leave reviews, while satisfied people prefer to remain silent. Encourage customers to leave a review on Google Maps, social networks, review sites, blogs, and other resources. Motivate a loyal customer by offering a bonus or discount for a positive review. Add Some Influencer Marketing Customers are more likely to buy from a company endorsed by a well-known person or an authority in the industry. It is a common tactic to gain attention and increase sales by building brand awareness. Information coming from an influencer sounds more reliable than if it comes from an insider. It will help you fill the gaps in your content strategy and give your customers a fresh perspective on topics. Also, don’t forget to work with third-party resources. Publications on industry and expert platforms significantly increase the reach of the audience.  Regularly Monitor Brand Mentions Online That's where some agencies fail - monitoring results. Because some agencies are too busy prospecting for leads, they forget to observe things important to their clients. You can read about all the advantages of SEO analysis on pestleanalysis.com. In terms of monitoring, you can use SEO and reputation management tools. For example, Google Alerts provides you with ''alerts'' based on keywords or phrases related to your client's brand. These tools allow you to track and analyze the mood of your information field and immediately respond if the negative is activated.   Also, you can conduct a quick brand reputation audit manually. Open your browser window in incognito mode and enter your brand name. Carefully study the sites that appear on the first page and evaluate your presence: comments, reviews, ratings, and photos created by users. Try to understand the general opinion and monitor it from time to time, as not to miss something essential or terrible for your reputation. Focus on Local Search For a business focused on a specific city or region, as well as those selling complex or expensive products or services, competent reputation management is an effective tool for growth. Ensuring sufficient presence in the search results is not difficult: register in the services of Google My Business and Yandex. Directory, and other famous local directories. Draw Conclusions and Make Changes The best way to avoid problems is to take preventive measures. Negative feedback and comments may arise against the backdrop of those business processes you can improve today. For example, if your customers complain about the speed of order processing or delivery, it may be worth expanding the staff of consultants and optimizing logistics. Analyze any situation and draw effective conclusions. SEO Reputation Management as Part of the Overall Strategy More and more companies and individuals understand the importance of creating a positive image. Therefore, online brand reputation is becoming an essential component of a company's growth strategy in 2022. Brand reputation is critical when clients choose to give their money to you or a competitor. Unwillingness and inability to influence the information field of the company can have negative consequences for the business.
Many brands underestimate the power of reputation management until they are inundated with negative ...
blog
08 Feb 2022
Direct Mail Marketing Complete Guide: Secret of A Successful Business
Are you new to the marketing business and want to connect with potential clients?     Are you familiar with direct mail?     Direct mail marketing approaches potential customers that a business might not have reached otherwise for many reasons. Hence, this tool can be creative, relevant, targeted, and engaging in sparking a relationship and laying the first bricks to build trust.     A report shows a 5 to 2% average response rate for direct mail campaigns.       To know more about this robust tool, keep reading the post. Here in the guide, we will provide everything about Direct Mail Marketing for you!       Direct mail marketing is a powerful tool that helps businesses connect with prospects and build trust. By measuring your mailing list, designing an efficient marketing letter, and testing your campaign, you can expand your response rate. Combining direct mail with other marketing strategies, such as email and social media, can make sure your results are even further. For industries like real estate, insurance, and healthcare, direct mail, especially techniques like Cactus Mailing - Innovative Mailing Solutions can help drive traffic and boost sales.       How To Create Successful Direct Mail Marketing? To create successful direct mail marketing, you have to think strategically.     Don't know what to do?     Just follow the below steps to achieve maximum results. Step 1: Come up with your mailing list Successful direct mail marketing relies on the 40-40-20 rule which also includes a mailing list:   40% of the audience 40% on the message and offer 20% on creative execution   Step 2: Design an effective marketing letter Now develop a convincing offer that will inspire your ideal customer to take action. Add design elements that enhance your company's brand. Keep in mind that your letter should focus on the prospect.   Step 3: Test your campaign It's time to test your campaign. So, start with a smaller section of your list and see what kind of response you get. This will help you start determining an average response rate and determining how many letters you should send per week in the future.   Step 4: Track your results Don't forget to track the results of your direct mail marketing. This step is difficult, so it's best to go with a strategy. Learn what is CTR to follow and measure the success of your marketing campaign. To effectively improve your click-through rates, it's crucial to implement data-driven strategies that can transform the way potential customers interact with your ads.   Step 5: Integrate direct mail with your other marketing strategies Direct mail campaigns are most effective when integrated with other marketing strategies. Make sure your marketing message is consistent with your advertising, emails, and social media efforts.   Common Types of Direct Mail Pieces   Letters and envelopes: Letters/envelopes are the most personal form of direct mail communication. Self-Mailer: If you want to send letter-sized marketing mail but don't want to use an envelope, consider a self-mailer. Postcard sending: If you want to make an announcement or drive customers to a store, website, or event, sending a postcard is a smart choice. Catalogs: Catalogs have proven to drive sales and website traffic. This tool can provide your business with a host of benefits. Dimensional Mailer: A Dimensional Mailer is an electrifying option if you want to capture your recipients' attention.   Who Uses Direct Mail Marketing? Real Estate, Insurance, Education, Financial, Healthcare, Software Developers, AD agencies, Automotive, Hospitality, Travel & Entertainment, Telecom, Health & Fitness are well-known Industries that rely on Direct Mail Marketing.   Dos And Don'ts Of Direct Mail Marketing Whether you want to boost your insurance company or real estate business, direct mail marketing can be a useful and effective tool for any business. It can help to raise your customer base and bring return customers back.   Here are some do and don’ts of direct mail that could give you a better idea of this tool. They are as follows:   The Dos   Define your audience Run tests first Make a Great Call to Action   The Don'ts   Forget to proofread/quality control your mailers Forget to follow up Forget to drive traffic to your online presence   Closing Words Marketing is not new to the business and the public, but there are advanced techniques – direct mail marketing that can be used to make your business stand out. Besides, it's a good team collaboration tool if you want to shake up your marketing efforts.   Whether you are a B2C or B2B company, try to use direct mail to start conversations with your prospects and customers.   It's time to grow your business with Direct Mail!
Are you new to the marketing business and want to connect with potential clients?     A...
encrypted messaging apps
06 Sep 2022
The Best End-to-End Encrypted Messaging Apps for Businesses & Governments [2025]
We never know how many more COVID variants are going to hit the people of this world and how long working from home or a remote location will continue to persist. Come what may, employers should be more inclined towards providing a productive work environment to their workforce to improve their company’s ROI. Additionally, they should look for encrypted messaging apps that offer E2EE and other secure access methods like multi-factor authentication to avoid security breaches on data.   These days, enterprises of all forms and sizes would prefer to go for team collaboration apps that provide the best communication experience along with secure messaging features that helps protect their critical organizational internal data.    Whether it is a text, voice note, document, audio, or video message, instead of putting it into the wrong hands, ensure that only the intended recipients understand the contents of your message! You can achieve this by choosing a business collaboration tool that provides a strong public-key encryption system E2EE. And, here comes the trusted office collaboration application that allows the employer to choose from a wide range of messaging tools available in the market.   Troop Messenger, provides you with the options of Plain, Standard, and E2EE standards of encryption, letting you enforce them on your business or inter-departmental communications of Government, Defence, and other data-conscious industries.   Table of Contents What is End-to-End Encryption? What is Encrypted Messaging? How end-to-end encryption in Messages provides more security? 1. Troop Messenger 2. Wickr 3. DCS (Defense Collaboration Services) 4. Signal 5. Telegram 6. WhatsApp 7. Messagenius 8. Element.io 9. Threema 10. Wire Wrapping it up!   What is End-to-End Encryption?   If you are looking for a system of communication where your data is not read or secretly modified by anyone, not even by your service provider, then you should opt for the most secure messaging app that offers End-to-End Encryption(E2EE).   In this form of the encryption standard, only the sender and the intended recipient users can access data or messages. The hackers or any third-party intruders can’t access data when it is in transit or at rest, not even from the servers.   What is Encrypted Messaging?   To encrypt a message, certain key-based encryption algorithms, such as symmetric and asymmetric, must be applied to secure the contents of the message from a hacker while only allowing the sender and the intended recipient to read it.  Your personal or business messages can attain the highest form of security and authenticity with a public key used for encryption and a private key for decryption. Hence, it is advised to choose an instant messaging software that offers secure communication.   How end-to-end encryption in Messages provides more security?   No one can have access to your message contents nor can they read it! Governments, defense, or data-sensitive business enterprises such as banking, pharma, finance, and others, you should ascertain to have an end-to-end encryption app like Troop Messenger that protects your piece of classified information from falling into the wrong hands. Here we come up with a list of end-to-end encrypted messaging apps that protects and secures your organization’s work conversations:   1. Troop Messenger   Troop Messenger is primarily designed for government agencies, the military, large enterprises, small teams, and others for secure and seamless work communication and collaboration. All of your chats, calls, voice messages, and conferences are fully encrypted and protected! This trusted and industry-leading end-to-end encrypted messaging platform was made available to the public in the year 2017, allowing them to stay connected 24/7 over the cross-platforms of Windows, Linux, Mac, Android, and iOS-powered devices. It comes with an ocean of work-productive and unique collaboration features to help teams communicate and collaborate faster!   An eye-pleasing UI of Troop Messenger with satisfied UX is one greatest assets of the product alongside its rare collaboration functionalities! Forkout, Burnout, Chat area filters, Intensive File Management, Zapier Integration, Feature Access Controls, Wallpaper, Quick Response Panel, and more stand out as rare features from the tools of the same space available in the market.   Security Features   The security aspect of Troop Messenger has been robustly designed with the AES-256 military-grade encryption algorithms to serve data-sensitive entities such as the Government, Regulated Industries, and Defence agencies for securely exchanging their work communication across this encrypted messaging app. Besides using the types of encryptions of plain, standard, and E2EE that we provide, you can also safeguard your organization's information with the additional security features:   AES-256 military-grade standard encryption Identity and Access Management Public-Private key E2EE LDAP/SSO Multi-factor Authentication Burnout self-destruct window for confidential conversations Access Controls on features for Admin Chat Surveillance Audit Logs On-premise Deployment Works within your Air-Gapped Networks    Troop Messenger is a comprehensive chat app that ideally suits business teams of all enterprise sizes. In addition, it works as a perfect Government Chat App serving all kinds of confidential communication.   Pros   SaaS, on-premise, chat APIs, custom app, white labeling service offering Productive collaboration features like chat area filters, bulk messaging with Forkout, a Jointly-code editor for developers, recall, multiple forward, delete, and copy options. Role-based access controls  Restricted guest access Feature access controls Zapier integration to connect with thousands of apps Affordable pricing plans Intensive File Management Simple UI with chat Wallpaper   Cons   Need screen annotation for a Desktop app too!   2. Wickr   Another secure messaging app that protects all of your communication is Wickr! It is one of the industry-leading encrypted chat apps that offers you the deployment models of SaaS and On-premise with the features of 1:1 and group messaging, teleconferencing, file sharing, Bots, and others.   Security Features   As one of the secure collaboration apps, Wickr boasts a promising number of security features to serve the entities of Governments, the Military, and others with the controls of:   Data Retention Policies Zero Trust Platform Perfect Forward Secrecy Ephemeral messages and attachments Does not log IP addresses and does not record user metadata User Key Verification   Pros   View code on GitHub SaaS and On-premise service offering Integrations Ephemeral messages and attachments Secure screen sharing   Cons   Unusual message handling Partially opensource   3. DCS (Defense Collaboration Services)   Here comes another encrypted chat app which is an open-source tool! It offers the features of one-to-one chat, chat rooms, and web conferencing facilities for users on NIPRNet (Sensitive but Unclassified Internet Protocol Network) and SIPRNet (Secret Internet Protocol Router Network). The users of DCS can share content and presentations using desktop sharing and explain the real-time scenarios of their day-to-day operations. Primarily, DCS provides a web conferencing facility for its users with the features of recording and playback sessions, remote desktop sharing, text chat, polling, voting, multi-user chat room integrated with it.   Security Features   Common Access Card (CAC) in the unclassified environment (UE) PKI hard token in the classified environment (CE) Public Key Infrastructure (PKI) enablement DISA-supported Identity and Access Management (IdAM)   Pros   Safe File Transfer Recording and playback facilities Identity and Access Management   Cons   No references   4. Signal   Signal, the private chat messenger application for individuals, though it offers encrypted communication, I don’t think it has the functionalities that serve the day-to-day operational needs of a business enterprise and Government organizations. With the privacy-preserved technology used by Signal, no one can send messages to a non-intended user. It is an independent non-profit supported by the people with grants and donations. This secure messaging cross-platform application allows you to share text, files, voice messages, images and GIFs, and videos over Windows, Mac, Linux, Android, and iOS. You can use these tools to edit and record your video files, here are the best GIF recorders, image, and video editing for you.   Security Features   End-to-End Encryption by Open-source Signal Protocol View-once media Encrypted stickers Self-destructing messages   Pros   Secure, messages can’t be interpreted by third parties It doesn’t log the IP address Verification of audio messages Fully open-source   Cons   Bugs on its iOS platform Popular but not used by many   5. Telegram   One more popular encrypted messaging app of the same instant messaging kitty, Telegram, is a cloud-based, simple-to-use desktop and mobile app that provides high-speed messaging service with distributed servers spread across the globe. The source code and open API of this most reliable messaging tool for individuals are free for all, letting others build mobile applications similar to it. Your text chats, files, and videos go self-destructible once the pre-set timer fix expired.   Security Features   Messages are heavily encrypted Can self-destruct private messages Secures your content from hacker attacks Disappearing messages    Pros   Fast Messaging No Ads and it is completely free Secret Chats between two users Chat Rooms for up to 5000 users   Cons   Have to explicitly enable end-to-end encrypted mode, the secret mode! No self-hosted deployment   6. WhatsApp   WhatsApp, the first highly end-to-end encrypted messaging app in the personal messaging space, is widely used by almost everyone to stay in touch with their friends and families! Do you think WhatsApp would be a great communication app for Enterprises and the Government? My answer is no! Though it doesn’t store user messages on its servers, WhatsApp doesn’t have efficient and productive features that help business users to wrap up their work conversations faster. Moreover, the user will have control over your organization’s data even after they exit from the organization. The personal messaging space for friends and family should not be an ideal messaging platform for enterprises and governments.   Security Features   Uses a Signal Encryption protocol Text, Voice-video calls, photos, videos, and voice messages are end-to-end encrypted. Two-key system   Pros   The best app for personal messaging Chat backup facility Fun space for friends and family Chats and calls are end-to-end encrypted   Cons   Strictly not recommended for office communication No work-productive boosters   7. Messagenius   Choose any of the installation methods, whether on-premises or cloud installation, Messagenius offers you both secure enterprise messaging and total data ownership. Be it for team messaging or field workers, the features of text and voice messaging, sharing of files, videos, text files, location sharing, etc., work seamlessly and efficiently. It lets you find your contacts with just one tap with smart contact lists and customized search filters. It says it provides a few special privileges for the admin to blast messages for the entire workforce in one click, message delivery tracking, and priority messages. On the other hand, in Troop Messenger, every user can send the same message to all the co-workers apart from the admin.   Security Features   On-premise for data ownership and security. Enterprise privacy for data GDPR-Compliance Black-box modes and Black Hole disappearing messages   Pros   On-premise and Private cloud installation Special features for Admins Smart contact directory Calendar to organize meetings   Cons   No transparency in pricing No features page on the website   8. Element.io   Element.io has been built on Matrix! It offers personal messaging and enterprise collaboration to provide independent and secure communication. It allows users to bring their WhatsApp, Signal, and Telegram chats into its personal messaging variant, Element One. This open-source enterprise collaboration tool provides end-to-end encryption for your messages, along with unlimited audio and video. You can be the owner of your data, which means you can store your messages on your end. Enterprises can choose between "hosted by us" in the Element cloud or on-premise deployment models to securely run their work conversations. It provides you with different kinds of rooms, such as private, internal, and public.   Security Features   End-to-end Encrypted messages On-premise deployment Fully managed  Bridging facilities between apps   Pros   It provides the client-side E2E encryption. Easy to set-up You can get started with its free plan Centralized messaging archived capability   Cons   Limited features in the free plan and the paid plans seem to be expensive. Code is available in Github, but it’s not open-source   9. Threema   The personal messaging space for friends and family should not be an ideal messaging platform for enterprises and governments. This open-source secure and private messenger application uses a unique security solution such as NaCl cryptographic function to safeguard users’ conversations with encryption. With Threema, you can send text messages, and share files, images, videos, and locations like any secure messaging app, but it doesn’t allow anonymous users to use it.   An additional security feature from Threema is that it does not store the contact details of the users on its servers.   Security Features   No fallback to decrypted conversations No email or contact number is required to sign-up Login via an ID key   Pros   Pay once, chat forever Doesn’t collect user data Open-source Chat with Threema ID, no phone number is required   Cons   It needs your GPS location upon installation Tedious installation process   10. Wire   Wire is another end-to-end encrypted messaging app that provides secure communication for classified environments, offline networks, and remote teams. It provides secure information exchange, conferencing, and file sharing across its cloud, private cloud, and on-premises. Wire, secure messaging, serves the industries of Government, health care, SMB, Critical Industries, and others. Besides the basic collaboration services, it offers large conferencing, guest rooms, calendar integrations, single sign-on, provisioning, APIs, managing wire services, and other services for its users.   Security Features   End-to-end encryption stays activated all the time Ephemeral messages On-premise deployment Highest level of data security and control   Pros   Secure architecture Live to stream Reliable Intuitive interface   Cons   Screen share facility available for single screen No message check info option   Wrapping it up!   For quite some time, we've been hearing concerns about messaging apps being compromised by third-party vendors accessing users' data and contact details. This has led to the rise of secure messaging apps like Troop Messenger, Threema, and others, designed to protect business and confidential data over the internet using a strong end-to-end encryption messenger algorithm. Some apps are free, while others are paid. Some are encrypted but not business-oriented, while others may be affordable but not very productive. Therefore, it's essential to choose a digital collaboration space that is both secure and productive.   Collaboration apps that are end-to-end encrypted, with special admin controls, are ideal for businesses and governments. Look for options that offer end-to-end encryption for messenger services and document sharing to ensure your communications and files remain protected. Whether it's an encrypted message, encrypted chat, or end-to-end encrypted messenger, be sure to select the one that best suits your needs and provides the highest level of security.   FAQs    1. What is end-to-end encryption in messaging apps?     End-to-end encryption (E2EE) is a security feature that ensures only the sender and the intended recipient can read the messages. The data is encrypted on the sender’s device and only decrypted on the recipient’s device.      2. Why do businesses and governments need encrypted messaging apps?     Encrypted messaging apps protect sensitive data and communications from unauthorized access, ensuring privacy and security in both business and government operations.      3. What are the best encrypted messaging apps for businesses in 2025?     As of 2025, the top encrypted messaging apps for businesses include:   Troop Messenger – Known for its enterprise-grade security, on-premise deployment, and unique features like Burnout and Forkout chats.   Microsoft Teams – Offers strong integration with Microsoft 365 and advanced compliance tools.   Slack (Enterprise Grid) – Widely used with robust encryption and app integrations, especially for tech teams.   Signal (Business Use via API) – Open-source and highly secure, ideal for privacy-focused organizations.   Wire – Built with end-to-end encryption and GDPR compliance, popular among European enterprises.   Mattermost – An open-source, self-hosted option with encrypted messaging and developer-friendly features.   Element (Matrix Protocol) – Secure, decentralized, and open-source—great for companies needing full control over their communication."        4. Do these apps support secure video and voice calls?     Yes, most modern internal communication apps—including Troop Messenger—support secure video and voice calling to facilitate real-time communication among team members.     5. Are encrypted messaging apps compliant with regulations?     Encrypted messaging apps can be compliant with regulations, but it depends on the app's security measures, deployment model, and how it handles data storage, access, and retention.      6. Why is end-to-end encryption important for businesses?     It protects sensitive business information, confidential conversations, and personal data from unauthorized access, ensuring communication remains private and secure.      7. Are encrypted messaging apps scalable for large organizations?     Yes, many encrypted messaging apps are specifically designed to scale with growing team sizes and organizational needs, making them suitable for large enterprises.  
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