BLOGS
Get tricks, tips, tactics, #trending, how-tos, and from anything to everything under the sun
saas
21 Aug 2022
The Top 31 B2B SaaS Companies to Watch in 2023
Looking for the list of the top, best, and fast-growing SaaS Startups, products & companies in 2023 in India & Worldwide.   Your search ends here.   You can find all the examples of SaaS facts, Saas statistics, Saas Industry, and  Saas examples. Read on to know.   Did you know that 73% of businesses plan to launch SaaS products and make all their systems SaaS by 2023?   Swiftly and Smartly, our World is shifting towards the ‘Software as a Service era. Some of the best saas companies are already there, while most others are likely to follow.   Vendors and businesses are either building new SaaS products or acquiring existing ones. They are building or acquiring products by adding product descriptions with the help of writing my essays service providers or some AI writing tools like a paragraph generator.   Wait for a couple of more years and your workplace will never be the same again.   Believe us or not, a new type of workplace has already emerged: SaaS-powered workplaces that rely less on the office desk, and more on the internet connection using a high-speed internet provider.   Compared to a conventional company, a SaaS company is 52% more likely to attract better talent, and in that process, succeed more.     While these statistics may surprise a few people, there’s no denying the fact that the way businesses operate, and the way services are consumed are changing.    List of saas content   1.  What is SaaS and its Definition 2.  Examples of saas companies 3.  SaaS Solution: Advantages 4.  SaaS Startups: Facts & Statistics 5.  Categories of saas companies 6.  SaaS Products and Companies What is SaaS and its Definition Software as a Service (SaaS), is one of the variants of cloud-based services where instead of downloading software in your business network or installing it on your PC to run and update, you instead get to access an application directly from the internet browser.   The software application can comprise anything, from unified communications at the workplace to office software among an extensive list of business applications that are available.   Examples of saas companies   BigCommerce Troop Messenger Salesforce Google Apps Dropbox MailChimp Hubspot ZenDesk DocuSign Slack SaaS Solution: Advantages For consumers:   The ability to access the software on any device, at any time, anywhere Better affordability: Subscription basis pricing plans instead of paying a big lump sum upfront Instant software upgrades access For companies:   Faster deployment of the solution in the company Increase in data security and decrease in software piracy Higher reliability because of scalability options and upgrade on-the-go Compatibility with different platforms, thus covering a wide audience using Windows, macOS X, Linux, iOS, Android, etc).   SaaS Startups: Facts & Statistics By the year 2023, the SaaS products market has been forecasted to have a worth of $60.36 billion, at a CAGR of 9% (Technavio). As per a survey, the number of SaaS products in marketing niches in 2017 was 8,500, which was only about 500 marketing tools in 2007 (PriceIntelligently). The revenue retention rate of leading SaaS companies is 100% (forentrepreneurs.com). 38% of companies are almost running as SaaS companies (bettercloud.com).   73% of businesses are planning to shift to a SaaS company in the next few years (bettercloud.com). 86% of businesses that are using SaaS products have reported having experienced higher employee engagement. (BetterCloud). What kind of multiples category do we see for saas companies?  Customer Relationship Management (CRM) Software Enterprise Resource Planning (ERP) Software Accounting Software Project Management Software Email Marketing Software Workplace Collaboration Software Workplace Attendance Management Software   Preceding are some of the best SaaS products you can look out for in 2023, and I am certain you can’t find such effective information on any of the Saas Product Review Websites. Top SaaS Products and Companies 1. Troop Messenger 2. Dropbox 3. MailChimp 4. HubSpot CRM 5. Salesforce 6. Edstellar 7. Slack 8. Time Dynamo 9. accessiBe 10. Atlassian Jira 11. ActiveCampaign 12. Click2Magic 13. GitHub 14. Pluralsight Skills 15. Workday 16. Survey Monkey 17. iBuzr 18. Veeva 19. Splunk 20. Paycom 21. Wix 22. TaskRabbit 23. Teem 24. HelpCrunch 25. Lessons Learned 26. Timely 27. Social Champ 28. HopperHQ 29. CallHippo 30. Seller Snap Repricer & Analytics Tool 31. Phonexa 32. ProofHub   1. Troop Messenger About the company: Troop Messenger, as an office chat software, provides clients with a virtual workplace that can be accessed anywhere, anytime, and used for a great deal of communication and collaboration. From one-on-one messaging to audio/video, calling, live location tracking to file sharing, and integrations, there’s so much to do with this SaaS product and this is considered one of the fastest-growing saas companies. USP   High Trust Instant messaging platform designed for security-conscious organizations like Defence, Military, and Government organizations. Forkout (Send a single message to multiple users/multiple groups at once) Burnout (private chat conversation window) What worked for them    Reaching out to customers that are looking for Slack Alternatives Enhancing security with multi-factor authentication. Quick response rate Reduced storage cost Reaching out to customers with successful case studies    2. Dropbox About the company: Dropbox is where you bring together all your content and files. More than 450,000 businesses have trusted this SaaS company for its security infrastructure and are considered one of the largest saas companies. USP   Ability to share photos and files without a USB drive Team collaboration from anywhere, at any time.  What worked for them   Innovative service and product approach that replaced USB drives and pen drives forever Easy installation process Dropbox offers a multi-language support The app is available on multiple platforms Simple design User-friendly interface High awareness among Internet users   3. MailChimp About the company: MailChimp is a highly efficient email marketing service provider. Known for its low-cost plans and excellent built-in templates, this SaaS product has helped millions of companies streamline their Email Marketing needs. USP   Sending ‘Superior Auto Responders’ is the Unique Selling Point of MailChimp Specific strategies for customer retention & acquisition MailChimp repeatedly targets its prospective customers by reminding them about the importance of Emails. According to their website, Email averages $52 ROI for every dollar spent. All-in-One Marketing Plan   Personalized behavior-based campaigns Creation of marketing content using different audience tools What worked for them? This SaaS product Offers 4 flexible pricing plans for different types of businesses. The Free plan with all the basics for startup businesses helped MailChimp make a mark in the industry.   They nailed it further with additional plans like Essentials, Standard, and Premium: All designed to improve the insights for growing businesses in need of more customers 4. HubSpot CRM About the product: HubSpot’s CRM is designed to offer a sales team a platform to create company profiles and contacts, and neatly organize every detail they need for streamlining communication with the customers. This SaaS product is one of the biggest integrated CRM available in the market. USP: Easy blending with all the ongoing sales processes is HubSpot CRM’s USP. The tool can be easily integrated with:   Microsoft Google Dynamics SugarCRM BaseCRM Google Chrome Salesforce Zapier Shopify Specific strategies for customer retention   Free pricing model with all essential features Frequent mapping out of customer experience Highlight case studies during their sales and marketing processes. What worked for them?   Lead Importing Intuitive Interface Email and Phone Integration Drag and Drop Communicator   5. Salesforce About the company: Much like HubSpot CRM, Salesforce is also a SaaS company that has established a mark as a CRM service provider. This CRM allows businesses to use the cloud for establishing a better connection with their potential customers and client and consider one of the best saas companies to work for  Products Example   Salesforce Sales Cloud Salesforce Community Cloud Salesforce Collaboration Salesforce Commerce Cloud Salesforce Platform Salesforce Einstein USP: Every SaaS product of Salesforce has a different USP, but when viewed as a bigger picture, Salesforce offers a unique experience when it comes to re-shaping a company into an improved and informational organization.   Specific strategies for customer retention   Salesforce has repeatedly worked to be perfectly clear in its marketing messaging. Making Every Employee a Key Player in the customer retention strategy Engaging the marketing leaders and Select Journalists Using the Storytelling technique as a key marketing strategy   6. Edstellar About the Company:Edstellar is a comprehensive, all-encompassing, instructor-led corporate training solution designed to fulfill every organizational learning requirement. Edstellar's training solutions fulfil organizational learning requirements by combining training administration and delivery services, a robust training management platform, and a global pool of 5000+ certified corporate trainers to provide a seamless experience to clients. This integration enables organizations to effortlessly scale corporate training initiatives, address diverse skill needs, centralize administration, and conquer major challenges in training management.   USP:   Edstellar's training courses are curated by experts with extensive experience in their respective fields The curriculum is relevant, practical, and up-to-date with the latest trends and best practices Fully customizable management of training delivery, covering every phase from initiation to conclusion Access a versatile platform for course discovery, trainer identification, scheduling, and robust features like detailed reports, feedback mechanisms, certification management, AI-driven training recommendations, and skill evaluation Hands-on workshops and simulations that allow professionals to apply their learning in real-world scenarios A one-size-fits-all approach, offering virtual and on-site training options to cater to diverse learning styles and organizational needs Convenient access to course materials, progress tracking, and collaboration tools. Committed to providing measurable results Evaluate the return on investment (ROI) and make informed decisions about your training budget   What worked for them?   5000+ certified and highly experienced trainers with diverse domain expertise. 1000+ diverse training programs An intuitive user interface Supporting SMBs globally Effortless training collaboration tools Training recommendations by AI Integrates seamlessly with leading HRMS platforms, simplifying training management and tracking. Custom training packages tailored to specific organizational needs Skill Matrix dashboard visualization   7. Slack About the company: Slack is a messaging application that boasts of having onboard companies like BBC, Oracle, IBM, and more. This workplace collaboration tool is a SaaS product, an outcome of innovation coupled with exclusive marketing hacks.   USP:   One of the primary reasons that led to the growth of Slack is that it never compromised or lost the human touch during its journey toward growth. With Slack, you get a bright, bubbly UI, with great interactions that have helped the company create a personality for its product. Slack, like a SaaS product, provides a distinguished experience that lingers with each login.   Specific strategies for customer acquisition & retention   Fair Pricing Policy Growth acceleration via thousands of integrations Great implementation of customer feedback   What worked for them?   Slack didn’t build too many features but rather focused on establishing a few of them very well. For example, they focused on the three main features: Search, Synchronisation, and File Sharing. These three features have given Slack a real competitive edge in a market that has witnessed the entry of many tech giants.   8. Time Dynamo About the Product: Time Dynamo is a workforce attendance management software designed to ease the efforts needed for employee attendance and recording in a large enterprise. And it is considered one of the top SaaS products in its niche. Tvisha Technologies, an Indian-based SaaS company which is known for developing the best software products has developed Time Dynamo, which cuts down on labor costs by tracking the presence and absence of employees.   USPs   Biometric Integration Attendance Tracking Analytics and User Report Payroll and HCM Integration Specific strategies for customer retention   Re-engagement of customers Leveraging customer feedback Delivering on the promise What worked for them? The SaaS product’s ability to allow real-time attendance has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and a ‘to-go’ software for attendance management.   9. accessiBe About the company: accessiBe provides a variety of AI-Powered solutions for testing and remediating for web accessibility. accessiBe’s full suite of web accessibility solutions enable businesses of all sizes, from solopreneur to large corporations, to take part in global inclusion efforts and to make their websites available to all users, including those with disabilities. A market leader, accessiBe is relied on by businesses that strive to comply with web accessibility standards and regulations (i.e. WCAG and ADA).   USP   Free accessibility compliance checker The push to make the Internet a more inclusive space   What worked for them?   Section 508 of the Rehabilitation Act of 1973 (that came into effect in 2018), mandates that every online platform run by federal bodies be made accessible to all users The E.U. adopting WCAG 2.0 as the standard for the new European Accessibility Act, EAA, which will become law in 2025.   10. Atlassian Jira About the company: Atlassian is a SaaS company with several SaaS products. Atlassian Jira is one of the project management tools that is used by agile teams. This SaaS product is built for software teams that are planning to plan, release and track great software. USP   Roadmaps for communicating plans with the stakeholders and employees Kanban boards for full visibility Easier configuration What worked for them? The agile reporting feature has worked in favor of Atlassian Jira since it allows teams to have access to over a dozen of real-time reports and also out-of-the-box and actionable insights into their team’s performance:   Sprint Report Version Report Velocity Chart Burnup Chart Calculative flow diagram   11. ActiveCampaign About the company:ActiveCampaign is a market-leading email marketing, CRM, and sales automation SaaS tool. Their platform empowers businesses to craft, automate, and optimize their email marketing campaigns while keeping track of customer behaviors and adjusting strategies accordingly.   USP   ActiveCampaign stands out with its superior blend of CRM, sales automation, and email marketing, providing businesses with a complete suite of tools for customer engagement and conversion. AI-driven features allow businesses to predict customer content preferences and tailor messages for more personalized interactions. An intuitive email designer and multi-channel marketing support, ensuring that campaigns can effectively reach customers across various platforms.   Specific strategies for customer retention & acquisition ActiveCampaign continually emphasizes the importance of personalized customer interactions. As stated on their website, businesses can increase engagement rates by 74% through personalized email marketing. Their robust CRM capabilities aid in customer retention by offering businesses comprehensive insights into customer behaviors, enabling targeted and effective marketing efforts.   What worked for them? ActiveCampaign's comprehensive marketing and sales platform has significantly influenced its success. ActiveCampaign has become an invaluable tool for businesses aiming to enhance their customer engagement and boost conversions by offering flexible pricing plans catering to different business sizes and needs. Their emphasis on personalized, multi-channel marketing resonates with today's businesses striving for more targeted and effective customer outreach.   12. Click2Magic About the Product: Click2Magic, a SaaS product, is a Live Chat Support Application by Tvisha Technologies, an Indian-based SaaS company. Using Click2Magic, you can seamlessly connect with your customers and simultaneously resolve their queries. USP: Agents get to stay in touch with the customers and resolve queries even when they are not at their desks, i.e., anytime and from anywhere. What worked for them?   Help Centre for valuable customers through Mobile and Web Applications Provide Support even when agents are on the move Availability for both iOS and Android devices   13. GitHub About the Company: GitHub is a software development platform. Using GitHub, you can host and review codes, build software, and manage projects alongside 40 million developers. GitHub, as a SaaS product, offers users the to take collaboration to the next level with many administrative and security features designed especially for teams. USP: Bring together teams to work through problems, share ideas, and learn from each other along the way. Specific strategies for customer retention   Building a most important social network for software engineers Developing a massive code repository Word of Mouth by Superfans What worked for them?   Facilitating integration of tools that a user has been using through integrations Freemium pricing plans Welcoming Open Source   14. Pluralsight Skills About the Company: PluralSight is considered one of the best SaaS providers, which is a technology Skill platform that provides web development training, IT certification learning, and on-demand skill training for employees to help their careers move forward. Using this SaaS product, you can upskill your team into better workflow efficiency and modern roles USPs: Training modules trusted by software companies, B2B SaaS companies, etc of different sizes to help them scale their business further. What worked for them   Targeting the companies that faced backlash due to unskilled labor Making Skill Development a strategic priority Safeguarding against the security threats Software Dev Teams IT OPS teams    15. Workday About the company: Workday is an enterprise-level SaaS company with multiple SaaS products used for financial management, human resource management, and planning. With this B2B SaaS product, employers can oversee time tracking, employee data, expense management, financial accounting, and procurement. USP:   A single, comprehensive, and all-in-one system for three things: HR, Planning, and Finance software development. Handling of accounting tasks from an analytical perspective, native accounting functions   What worked for them?   Onboarding popular SaaS companies like TripAdvisor, Netflix, Airbnb, and National Geographic. Offering an Easy-to-Interpret Dashboard Visualisation Personalizing each employee’s education with interactive materials and tailored lessons   16. Survey Monkey About the Company: Survey Monkey, a SaaS product, helps companies from different industries get the feedback they need, and seek answers to the questions they’ve been waiting for, and simultaneously ensures prioritizing trust, and sustaining data security.   USP   Turn feedback into Action Easy to measure feedback Fully White-labeled Surveys Employee Engagement features Market Research features for keeping track of industry and market trends   What worked for them?   Onboarding leading companies like Hp, Box, Lyft, and more. Quick Insights into survey results with summaries and automation charts Analysis of text responses with Sentiment Analysis and Work Cloud Fastest Survey Creation Customization with dozens of survey themes   17. iBuzr About the Product: iBUZR is a non-intrusive messaging platform developed by Tvisha Technologies, a SaaS company, sans the bother of being disturbed constantly. Users can exchange texts, images, audio messaging, and videos for free. USPs: Quick Messaging: You can choose from existing templates to send a reply or create your own message as well. What worked for them: iBUZR meets the need of modern-tech savvy and extremely busy people who find it annoying to type long sentences as a reply and would rather want something direct and ready-made to communicate. 18. Veeva About the company: Veeva Systems is a CRM app that has been built on Salesforce and is specifically designed for businesses in the biotechnology and pharmaceutical industries. Using Veeva as an excellent SaaS product, pharmaceutical companies can manage their sales, follow health industry regulations, and also control their operations. USP   Account Identifier for an additional way of labeling accounts Coaching reports Surveys Account plan dashboard that helps manage activities around key accounts   What worked for them?   Offering Veeva CRM for iPhone and Android phones Offering actionable insights through deploying questionnaires Targeting a specific industry   19. Splunk About the Company: Splunk is a SaaS product that captures, correlates, and indexes real-time data into a searchable repository that is used for generating graphs, reports, visualizations, and alerts as well. It’s chiefly a horizontal technology that is used for web analytics and application management. USP   Turn Data into Action Get a Complete View of relevant data from the organization’s system Designed for a data-driven future What worked for them?   Faster Investigations enable users to fix issues in real-time Reduced downtime that keeps a mission-critical app up and running Faster time to innovate and improve app release Engaging with the community of experts   20. Paycom About the Company: With Paycom, you can pay your employees on time and accurately. The payments are processed faster so that your efforts to hire, retain, and engage employees are never blemished by errors. USP   Eliminate the frustration of manual data entry One system of record for all employees Online payroll processes Payroll Tax management Payroll Analytics Employee managed data What worked for them?   Communicating what the market wants and cares about Highlighting all the advantages of SaaS products in a classy way Telling a story about their product   21. Wix About the Company: Wix is a highly intuitive and easy-to-use website builder. It has a great many features that make designing easy and offers good value for money. This SaaS product is recommended for website builders of different niches. USPs   Over 500 designer-made templates Drag and Drop tool for customization requirements Custom Domains Mobile-Friendly What worked for them   Offering a platform where one can create a website and manage the business as well- at one place and connect with other marketplaces like Wix eBay Integration, and Wix Etsy Integration. Facility to build customer relationships right from the website. Dedicated Support team to help customers along the way.   22. TaskRabbit About the Company: Taskrabbit, a SaaS company, connects everyday service providers like plumbers, carpenters, movers, and electricians with house owners, which means the people who need those services. With TaskRabbit, you can get more done in less time by connecting you instantly with skilled taskers that can do odd jobs and errands, so you can be more productive at your job. USP Everyday life is made easier by connecting taskers and people seeking help for odd tasks. What worked for them?   Facilitating an easier interaction between both parties GPS location tracking Easy selection of taskers through genuine reviews   23. Teem About the Company: Teem is a space booking software that makes it easier for businesses to plan and schedule seminars, workshops, conferences, and meetings. With this SaaS product, you can facilitate a seamless and very flexible booking wherever and whenever you want. USPs   Seamless space booking wherever and whenever you want. Secure and effortless visitor management What worked for them   Analytics that help businesses create a better workplace experience Web-based visitor experience to improve security and save time Navigation and wayfinding solutions that make it easy for attendants to find their way   24. HelpCrunch About the Company: HelpCrunch is an omnichannel customer communication tool that combines live chat, a help desk, email automation, popups, and a knowledge base. With HelpCrunch, you can deliver proactive customer service in real-time, create email marketing campaigns, and boost sales without switching between channels. USPs:   Omnichannel customer communication platform Shared inbox Continuous communication Proactive engagement What worked for them?   Technological and financial partnership with UniSender Integration with Slack, WordPress, Squarespace, Shopify, and others  Regular new feature releases (custom inboxes, snooze chat, and mobile SDKs are the most recent ones) Best-in-class chat customization Great customer support   25. Lessons Learned To summarise, we can say that a significant number of SaaS Startups have made it big in the last few years. The credit goes to the rapid development of software-related technologies, the growing number of users, product innovation, and the smart marketing techniques these companies have employed. We can see that the majority of these SaaS companies have launched products that reduce manual labor by integrating a smart solution. SaaS companies are now on a runaway train. There’s no sign of stopping. As a result, we are going to witness a new variety of workplaces, called the SaaS-empowered workplace. SaaS products are certainly creating incredible benefits, including increasing employee satisfaction, bolstering communication, and reducing costs.   26. Timely About the Product: Timely is an automatic time-tracking software designed to help individuals and teams work on tasks that matter. Memory AI, a Norwegian-based SaaS company, has developed Timely, which minimizes time logging efforts with its automatic and smart suggestions. USPs   Automatic time tracking Time reporting and analytics Mobile time tracking Integrations with popular calendars, to-do lists, and project management software    Specific strategies for customer retention   Re-engagement of customers Leveraging customer feedback Delivering on the promise What worked for them? The SaaS product's ability to automatically track time has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and the easiest hassle-free software for time management 27. Social Champ About the company: Social Champ is one of the social media management tools with support for multiple different social media networks. The tool provides incredible automation features for scheduling and posting content, including Auto-RSS feeds, bulk upload, social media calendar, and many others!   USP:    One of the primary reasons for the success of Social Champ is its ability to strengthen and grow with its customer base by taking their feedback into account. With Social Champ, you get a gorgeous UI, which is not only vibrant but also very easy to navigate. Social Champ has pretty reasonable pricing as well, with plans for all sizes of enterprises.   Specific strategies for customer acquisition & retention   Transparent pricing policy Live customer support at all times Email follow-up timely   28. HopperHQ About the company:HopperHQ is the perfect tool for all social media managers who want to get more organized since it provides features and tools like Instagram and Facebook scheduling, Instagram Grid planning, TikTok or Instagram analytics, and more. This healthy system of social media scheduling allows you to connect and engage with your audience in a more effective way. Products Example:   Calendar planner Phone preview Draft posts Image Editor Post creator, and more.   USP: Each feature and tool of Hopper HQ has its own USP. All combined, it turns into your all-in-one tool for effective social media scheduling and engagement improvements. Reach out to your audience in a faster way!   Specific strategies for customer acquisition   Hopper allows you to craft unique messages for your audience. Helps understand and build your own marketing strategy. Gives you the advantage of engaging more customers via an individual approach.    What worked for them? Social Champ worked on a customer-centric policy that focused on providing a solution for the problems that the users faced. The tool also was very clear about what they offer and how they offer it. Additionally, the tool provided the two most important features for social media management, which are posting and scheduling. Lastly, a clean design with a focus on the features was a winning bet!   With these points in mind, it is safe to assume that SaaS companies are the future, and in order to be future-ready, we need to learn a lot from these successful SaaS products that have made their mark in the highly competitive industry. 29. CallHippo About the company: CallHippo is an easy-to-use virtual phone system. Trusted by 5000+ global brands, this SaaS product is known for its intelligence and extensive features. With over 85 integrations and business phone numbers in 50+ countries, CallHippo helps businesses enhance their communication and connectivity.   USP:   User-friendly interface Extensive features Competitive Pricing   30. Seller Snap Repricer & Analytics Tool About the product: Seller Snap’s AI-powered Amazon Repricer and Analytics Tool is driven by Game Theory principles. They apply a cooperative strategy to repricing in order to secure your entitled Amazon Buy Box share and maximize profits. The AI repricer analyzes thousands of price decisions every minute to detect the behavior of your competitors and automatically selects the optimal strategy to outsmart your competition while avoiding price wars.   USP:   Automated repricing, no set-up needed, does not require Amazon sellers to configure rules and conditions.  Expert customer support around the clock. Integrations with InventoryLab, SkuVault, Seller Cloud, and EZ Cloud.   Specific strategies for customer acquisition & retention   Growth acceleration via different programs. Open to customer feedback and implementation of the feedback. Very personalized customer service.   What worked for them?   In-depth analytics to help customers understand how they can grow their Amazon business. Expert customer support and knowledge of Amazon selling. Regular new feature launches and updates.    31. Phonexa About the company: Phonexa is an all-in-one suite for marketing automation that empowers companies to optimize web, call, email, and SMS campaigns, all while having the ability to enhance consumer journeys every step of the way. With an advanced cloud-based platform that combines multiple technologies under one roof, Phonexa stands as a robust solution for companies looking to make data-driven decisions and optimize their ROI. Phonexa’s lead management features are uniquely designed to take your lead tracking, distribution, and analytics to the next level.   USP   A singular suite of tracking solutions for performance marketing. Secure environment for businesses to scale and thrive. Single intuitive dashboard as part of a multi-channel marketing suite. Access to lead details that offer a more in-depth understanding of lead traffic and campaign performance. Tiered pricing plans.   Specific strategies for customer acquisition & retention   Excellent customer support Interactive instructions and consultations Guided onboarding Easy access to the knowledge base Free integrations with major platforms Customizable pricing plans   What worked for them?   Granular reporting that offers deep insights into calls and other marketing efforts Robust and flexible software Effortless integrations with major platforms and existing tech stack Extensive analytical tools Exportable data   32. ProofHub About the product: ProofHub is a highly-acclaimed project management and team collaboration tool used by teams of all sizes and from all sectors across the globe. Used by more than 85,000 teams globally, ProofHub is a simple, easy-to-use tool with a small learning curve. Tools for collaboration, task management, project management, and more are available for ProofHub users. Some essential features include to-do lists, Kanban boards, milestones, calendaring, debates, notes, Gantt charts, and forms.   USP:   ProofHub gives users ultimate control and centralizes all project details, making work more accessible and easy for users. ProofHub consolidates everything needed to manage a team into one single tool and reduces constant back and forth for users. ProofHub allows users to visualize project progress and understand project data easily. This helps promote better accountability and transparency within a team.  ProofHub offers teams amazing collaboration tools such as chat, discussions, announcements, etc which facilitate proper communication within a team.  By adopting a constant workflow and boards, you can raise the productivity of your team members. Even new users can readily learn how to use the tools that ProofHub provides because they are clear-cut and uncomplicated.   What worked for them?   An intuitive tool with an easy-to-use interface. Centralized management of all work-related data. Affordable pricing plans based on team needs.  A proofing tool that eliminates the scope of human error.    Conclusion B2B SaaS companies have continued to grow and evolve in recent years, and 2023 promises to be no different. With advances in technology and the increasing demand for cloud-based solutions, these companies are well-positioned to capitalize on the growing needs of businesses across a range of industries.   From enterprise software to marketing and sales automation, the 31 top B2B SaaS companies listed here represent some of the most innovative and forward-thinking organizations in the industry. With a focus on cutting-edge technologies, exceptional customer service, and a commitment to delivering real value to their clients, these companies are poised for continued growth and success in the years ahead.   Whether you are a business owner looking for new tools to streamline your operations or an investor seeking opportunities in the fast-growing SaaS market, these companies are definitely worth keeping an eye on in 2023 and beyond.
Looking for the list of the top, best, and fast-growing SaaS Startups, products & companies in 2...
content marketing
09 Aug 2022
SaaS Content Marketing : The Guide You’d Need to Kick-Start your Content Marketing journey!
I'm sure you know why content marketing is important, it's time to figure out the best strategies that may help you win your customers and take charge! Also, it's time-tested that SaaS email marketing and content marketing are both crucial components of SaaS marketing.   Content Marketing costs 62% less than any outbound or traditional marketing method, and yet it generates approximately 3 times as many leads as conventional marketing. In terms of C2C, B2C, and B2B lead generation, e-commerce sites have also benefited significantly.   It’s cheaper and more efficient.   Do you still need more reasons to trust content marketing over any other marketing strategy?   I know it’s not easy to convince you unless I talk about facts. So, here are some benefits of content marketing: Conversion rates are 6 times higher for companies that adopt content marketing strategies. 86% of SaaS organizations have specific departments or someone in charge of checking over their content marketing strategy. 58% of marketers believe ‘original’ written content outdoes videos and visuals   The vast majority of SaaS marketers are now embracing content marketing strategy. A good SaaS marketer knows that content marketing can aid their company in achieving brand visibility, lead generation, and nurturing the leads simultaneously.   I am not asking you to abandon traditional marketing, but if you are into the SaaS business, you must pay attention to creating high-quality, experience-based, top-notch content.   At Troop Messenger, we tried over a dozen of content marketing strategies. There were times when we failed to generate the desired results. Our blog posts won’t appear in the search results, let alone appear on the front page.   We failed to stay ahead of CM trends. It was challenging because there are hundreds of things, trends, and strategies to watch over every week.   It took us a while to understand the 3 Cs of SaaS Content Marketing:   Consistency, Consistency, and Consistency.   It took us a while to understand that we needed to be directly involved in content creation. Gradually, we resorted to creating content that encouraged visitors to click on our site link, visit the homepage, and subscribe.   Keeping in mind all of our failure stories, the lessons we learned, and the different strategies we employed, I have created this guide for you. It’s the only SaaS content marketing guide you’d need!   How to create a content marketing strategy? Let’s find out here   A. We Leveraged the Power of Google by Mastering Keyword Research There has been an ongoing debate on the usability of Keyword Research Planners. Some say it is dead. Others argue it's the best thing. I say it’s Google is smart, and all the algorithms are designed in a way it enhances a reader’s readability and helps them with the article with search results that carry ‘phrases’ and ‘keywords’ a person adds in the search bars.   Keyword Research Might not be the almighty thing but it is an important factor. There are keyword research services tools like Ahrefs’ Keyword Explorer that can help you rank your article by using selective keywords. Such tools allow a thorough keyword analysis and backlinking as well.   Step 1: Check the Search Volume SV (Search Volume) represents the number of times people have typed a specific keyword into Google. SV is important as long as you do not wish to create a content strategy with keywords nobody is looking for.   It’s as simple as selling a product in a market. You’d sell a product only if it is in demand, right? So, with SV, you know about the demand. When it comes to keyword search volume, there are two primary factors to take into consideration: volume and competitiveness. Keywords with higher volumes mean more potential exposure (or impression share), but will likely be much more competitive. This, in turn, makes it harder to rank for these terms as you’ll probably be going up against popular and well-established sites. If you’re a new website, you may want to begin by targeting low-volume (or medium), low-competition keywords as a starting point to establish some domain authority. if you’re a well-established site, you can delve into the more competitive territory (medium to high SV) to maintain your edge.   In the image below, we did SV for the term ‘flock vs Slack,’ using Ahrefs’ Keyword Planner. This Keyword is super easy to rank and the user intent is high too. SV for ‘Flock Vs Slack’ is 250 with 306 Clicks and 91% Organic Clicks. Hence it’d be easy to use this phrase.     Using the Ahrefs Keyword Planner, we also analyzed SERP position history to find our competitors who are targeting the same phrase and the articles they’ve curated around it.   Step 2: Check for Keyword Difficulty Level Finding the SV is only half the battle. It takes you to popular keywords with the insane competition. Hence, at this point, you can use other keyword software like Ahrefs or SemRush.   Keyword Difficulty Level, abbreviated as KD, is an important metric since it shows how difficult it's going to be for a blog to have a top ranking using a particular keyword.   KD metric takes into account the amount of backlink that points to the URLs in the top 10 search engines. Hence, At Troop Messenger, we use Ahrefs to check KD for the popular keywords we pick in Step 1. Ahrefs KD helps find the ‘low-hanging fruit’ by giving us an estimate of how hard it will be for us to rank among the top-ranking pages. We did a KD search for the term 'Flock Vs. Slack,’ which has KD of 2, 250 SV, and we’d need to create about 3 website backlinks to rank in the top 10 for this keyword. Since Flock & Slack are already popular, we used these keywords to rank our application Troop Messenger. The term ‘Flock Vs. Slack’ is super easy to rank and the user intent is also very high.   Don’t believe us? Google Search the term ‘Flock Vs. Slack’, and you’ll find us there: Step 3: Check for the Intent To understand Intent, you need to have an understanding of user behavior. An intent represents a user’s intent (purpose) for the search. It shows what a user is most likely to do when they are searching Google with a particular phase. For SaaS, keyword intent reflects ‘How ready a user is to buy their products/services?’   To be specific, it’s a guessing game since you cannot be sure. Hence, this is the part where you have to apply common sense as well.   For instance, the search intent behind ‘cost-effective office collaboration tools’ shows that the buyer already knows about Slack and Flock, and they are looking for a more efficient and cost-effective tool. It’s easy to convert this specific audience since we are offering just what they want. When we search for keywords for our Troop Messenger blog, we come across different keywords to find user intent. People looking for office chat applications like ours usually search with phrases like ‘Slack,’ ‘Team Chat Apps,’ and ‘Slack Alternatives. Search Intent for ‘Slack’ represents the user intent of those who are mainly interested in Slack and would neglect the other's name on the list. Hence, for us, user intent is low here. People searching with ‘Slack Alternative’ means they are looking for something other than that. With our blog, we show them what benefits they get by using us as a Slack Alternative (keyword intent is high here).   B. Leverage the Power of Google & Google Tools Can you create any content marketing strategy without abiding by ‘Google and its algorithm? I bet not.   If you want your content to rank high and your SaaS products/services to appear in the top search results, you’ve to distribute your content thoroughly. It starts with spending at least 50% of your resources.   Google should be the ultimate content distribution channel where you create and publish content relevant to your product and niche.   Let’s take Groove for example. They created content for an exhaustive list of marketing keywords and brought them to the top of search results. Groove promoted its content through Facebook and other Social Media Channels, but it’s Google where they first created a base. From creating customer-oriented how-to-articles to tutorials, Groove did it all.   At Troop Messenger, we leverage the power of content distribution via Google and we make thorough use of Google tools. We know Google results can either make or break our business.   1. Google Analytics I’m sure you must have set some goals for your content marketing strategies, and with Google Analytics, you can take a step to reassess your situation.   At Troop Messenger, we’ve been using Google Analytics to get a snapshot of our performance over time.   Here’s what you can analyze with this tool: Audience engagement Active Users User explorer based on demographics, interest, behavior, mobile, and technology Average time on page Bounce Rate Page Views Unique Page Views   All of this will give you a clear idea of what’s working and what is not, in regard to your type of content, topic selection, etc. 2. Google Trends We all find it difficult to continually come up with a fresh set of ideas and topics. This is why we have made a habit of checking the trends alongside brainstorming new ideas.   Here’s what you can do with Google Trends: Explore a new topic Browse what’s trending using time filters Realtime Search Trends for Web, YouTube, and Image Search.  You don’t need a specific action plan for using this tool. Just type in the category and see what Google pulls out from trending topics in your niche. 3. Create Blog Posts that Won’t Put Readers to Sleep When you are curating any type of content, remember that the attention span of a human is only about 12 seconds. Hence you’ve to grab their attention right with the first few lines.   You cannot take a risk by creating something that is not unique. People do not have enough patience to read an article that is boring and unoriginal. You must create content that’s fresh and grabs the reader's attention from the very start.   So, before publishing the content, you have to run it through a plagiarism checker. It identifies any unintentional similarities to existing sources. This ensures that your content is valuable. Here’s a five-step strategy to create the kind of content that makes you closer to the SaaS marketing goals. Step 1: Research. Research. Research. Every single SaaS content marketing strategy must start with thorough research. Don’t think your imagination can be the only source of ideas. You might be creative, but you still have to find what others are looking for.   For the research, Google’s Suggest Feature can be highly useful. Start by searching for a phrase (office chat software) related to your product. Now Scroll to the page bottom. Here you’ll see similar searches that are based on user data. Try to understand the intent behind these searches     At Troop Messenger, we further narrow topic research by reviewing our competitor’s content via BuzzSumo. This tool helps us find the content that is performing best in our field.   You can also use BuzzSumo for content insights, generate ideas, perform the influencers, monitor your performance, and create high-performing content.   Steps to reviewing the content of your competitors:   In the Content Analysis Search Bar, Enter your competitor's name: When you hit enter, BuzzSumo will display an analysis of all content published on that domain. You can review the topics that got your competitor's maximum engagement.   In the image below we did a blog content analysis for our competitor Flock.   Review the formats and Networks that are working Apart from topics, you can use BuzzSumo for digging into social networks and see where your competitors’ content is gaining traction. See which social media platform has driven the most engagement.   In Flock’s case, it’s Twitter chiefly.   Review the content by Backlinks You can also sort your search by the ‘number of backlinks and find the articles that have driven the most links.   Research who is linking and sharing your competitor’s content Social engagements always amplify content. More the engagement, the wider will be the audience reach. With BuzzSumo, you can review the people who shared content on social media from a competitor’s site.   This can be done by narrowing search results for ‘Influencers’ and choosing ‘Search Content Shared.’   Use these search results to create and curate high-quality content on the same topic, and target a similar audience. Step 2: Curate Content for Every Phase of The Buyer’s Journey The content or blog post you create should be curated around each phase of your buyer’s journey. Since the goal of SaaS content marketing is to provide the target audience with valuable information, use your blog for the sales funnels. Help your customers understand why your product or services Click here to learn more about sales funnels.   Usually, content marketers mainly create content to create awareness and generate traffic. But that is not the right approach. Content should be used in the entire marketing funnel. Like other SaaS companies, Troop Messenger also needs a full-funnel strategy for executing a thorough marketing plan.   Awareness: In this stage, we created content to target all top keywords related to the office collaboration tools and promoted engaging, entertaining, and informative content to attract the target audience.   We also run campaigns for awareness so that customers would know more about products and engage as well. We do create campaign posters, and before we sent them to our customers we choose a unique campaign poster template and see how it goes with our products.   if it will suitable then only we finalized the campaign and send it to customers.   Goal: The goal of this phase was to help people discover how Troop Messenger can solve their problems of office collaboration and virtual workplace management.   Lead Generation: Once we made the customers aware of our existence, we generated leads by providing them with gated, high-value, and free content. Brands that are good at lead nurturing, easily generate over 50% more sales, and that too at a 33% lower cost.   Hence, at this phase, we continued educating our customers and solving their problems with ‘How To’ content. We delivered facts and data to help prospects overcome their concerns.   For Lead Generation, we also highlighted our USPs so the prospects see why we are the best Slack Alternative.   Goal: Get prospects to engage with our brands and trust our services more and more.   Trial Sign-ups: Since we offer a free trial for 30 days, this stage helped us attract customers into availing of the freebies. It’s a crucial step, and we also highlighted this as a testing phase since the customer’s feedback after the trial helps us further improve the product.   Goal: Trial Sign-ups aimed to encourage our users to install the application, try the software, and decide for themselves.   Conversion to Paid Customers: We continued creating content around the special features of premium plans, the benefits, testimonials of clients and businesses who’ve been using the paid plan, and what changed for them.   We deliver high-quality content either through newsletters or blogs and continue educating and engaging about the more valuable features of our software.   Goal: After the trial period ends, it’s all about convincing them to opt for a paid subscription.   Customer Retention: Customer Retention is an important step to retaining customers. We do this by constantly providing the value we promised to our customers in the initial phase of their journey.   We created content that further educates each of the customers about all the functionalities. At our blog, we provide guides and step-by-step tutorials targeted at guiding customers on ‘how to get the most of our SaaS product.’   Goal: Continue helping customers to be successful at using the different features of Troop Messenger and avail benefits.   Step 3: Create Something Unique As I said before, it’s all about uniqueness. A thousand words can earn you traffic for a while, but if your content is not unique, why will people turn up to read?   There’s no shortcut. You have to put in maximum work if you wish to achieve better visibility. If you wish to earn a great response, you must create content that offers something unique. Even a lengthy post cannot guarantee the top spot you desire.   If you want to evaluate the uniqueness of your content, before publishing the content online you can rely on a plagiarism checker free.   Plagiarism needs to be dealt with before publishing your text online for readers. If your content gets accused of plagiarism, forget about the visibility or ranking, and your website might get penalized too. So, to avoid it, you need to check it and paraphrase the duplicate text manually or use tools like paraphrasingtool.ai.   Go big or go home.   For SaaS business, I suggest writing a high-quality and experience-based article. Here are some of the ideas that worked for us: Comparison Articles of alternatives: pros and cons of our competitors or rival’s product alternatives. Feedback articles: It’s where our team members shared their feedback after using a couple of office chat alternatives Vote/Score article: We make our team members vote for the alternative they like using the most. Verdict articles: It’s where we compare different features of different tools and tell the readers who won in terms of a specific feature. Screenshots article: After thoroughly using an alternative, we make screenshots of features/things we like or dislike while using the tool. Step 4: Repurpose Your Blog Posts There are different ways in which content is shared. Some SaaS businesses still prefer sharing information through written content, while others rely more on video tutorials. At Troop Messenger, we leverage the benefits through brief posts that focus on special tasks. We have repurposed our blogs into start-to-finish guides. As a content creator, you can further repurpose content for different audiences. Your audience might be willing to listen, watch, or read the content. Different formats are good as long as they engagingly provide information. Here are different ways to repurpose your blog posts: Creating a presentation. Designing an infographic. Creating a Pinterest or Instagram instructographic Creating a Pinterest or Schedule Instagram posts instructographic Republish old posts. Repost to social media handles such as tweets or Facebook posts. Repost on Quora as an answer to questions. Use as newsletters Reuse blog posts as an email series (for example, 11 days projects) Create an Ebook Create a podcast Create a video series Host a Webinar Reuse blog posts as Reddit Answers  D. We use our blog posts as a conversion machine If you have a blog dedicated to promoting your SaaS startup, and yet there is no medium to convert blog post readers into paid customers, you need to review your content marketing strategies.   Most blogs fail at converting readers into customers because there’s no dedicated place where they can turn into a customer unless they scroll down to the very end. It’s important to write articles that convert. We did the same thing at Troop Messenger. We change the position of a few things:   Call to Action: CTA’s are the most integral part of a SaaS business. Hence, don’t make your CTA stubbed in a corner of the page, or somewhere far in a crowded place. It has to be visible.   The best practice is to put CTA as a fixed menu. It has to be visible enough to catch attention. At Troop Messenger, we have implemented a fixed menu with our call to action button, which encourages the readers to try our office chat application.   Sign-Up prompts: While your readers are reading the content your team has drafted, remind them that they can get all the benefits by signing up. Sign-up prompts are a good way to convert customers. By implementing sign-up prompts, not only did we grow our email list, but we also succeeded in increasing the opt-in rates. E. Here’s How We Get Our Blog Posts to Rank Higher in Search Results: For any content to rank high in Google, quality backlinks act as a backbone. Often called Inbound Links, these are the links directed toward your website.   The more high authority backlinks, the more important will your content be in the Google algorithm’s consideration.   Google considers such a website more important and gives better credit by showing them first on the result page after a query.   At Troop, we follow the backlink mantra religiously, and frequently create content relevant to our niche (SaaS products) and generate backlinks with the same process.   1. Guest Blogging to create backlinks: You have to understand the importance of guest blogging. It lets you share your expertise and at the same time, build your authority too. With the backlinks, you can also boost your SERP rankings.   Since we started Troop Messenger from scratch, we resorted to guest blogging to get our monthly traffic. From ‘Top Office Messenger Applications,’ to ‘Growth Hacking strategies, and ‘Startup Funding Ideas’, we’ve created guest blogs on a vast range of topics.   We use the staircase blogging strategy: With this strategy in mind, we create high-quality content for websites (third-party blogs) that have a decent number of traffic. We pitched guest blogging ideas to reasonably popular blogs We continued writing for these sites where the competition wasn’t too intense, and following the same approach, we built for us a great writing portfolio.   At Troop Messenger, we didn’t guest post only for the sake of backlinking, but also to showcase our expertise and to present our product to a bigger audience.   2. Blogger Email Outreach Strategy: What Should be the Next Step After Guest Blogging?   If you are one of those entrepreneurs who want to scale your posts and reach a wider audience, Blogger Outreach should be the answer.   Sounds Alien?   Let me explain.   Blogger outreach is a method of putting your content across relevant industrialists, bloggers, and experts from your niche, by sending them a personalized email.   The objective of these emails is to convince these experts with a larger audience to talk about your content. Give you a shout-out!   Blogger Email Outreach = Broadcasting.   Two things you need to keep in mind when trying the blogger outreach strategy: Choose your target very carefully Use Content Explorer to reach people linked to articles from the same niche and topic Craft your pitch to evoke curiosity with the subject line Make sure to send them a highly personalized email Explain why you’re contacting them Avoid Fake Flattery Always End with a clear CTA Examples of Some of the best outreach subject lines:   3. High-Quality-Captioned Visuals: We create our images for every blog post. By designing great visuals, featured images, and infographics, we manage to grab your reader’s attention. But the trick here is to optimize the image. One effective technique is the use of an image background changer like Picsart. This tool allows us to maintain visual interest while ensuring that the focus remains on the subject matter of the image. By effectively changing the background, we can highlight important aspects, reduce unnecessary distractions and provide a more polished and professional look to the images. Don’t leave it uncaptioned. Add the link. Your images should be easily available online. Choose the right alt tag. Add the best keyword that fits with your image and put it with the alt text. I suggest using a long-tail phrase/keyword as an alt tag.   4. Reddit Marketing Reddit has about 1 million communities and 51 million unique users. It has proven to be the most intimidating social network for us. At Troop Messenger, We frequently post in relevant subreddit and get engaged with the users in the subreddit.   Subreddits:   There are subreddits (categories) for almost anything you can think of. Each is identified by https://reddit.com/r/subreddit With a helpful search feature, you can search for a subreddit of your choice using keywords. Once you find a handful of relevant subreddits, start using Reddit for real.   Reddit sure looks like the early 2000s message board, but it has a reputation many other social media platforms still fail to match. It’s a huge aggregator. Here’s what you can do with Reddit:   Submit links (repurpose your blog posts) that are relevant to a specific community. You can also submit self-posts, which are posted as original contributions by the users. Text posts enable a user to submit original content, which helps drive quality traffic. Redditors can either downvote or upvote your submission, which generates a karma score. This Karma score works wonders for Reddit's credibility. Hence, avoid getting downvotes as less as possible. The only way to have a good karma score is a submission of valuable content. In our subreddit, we also host AMA (Ask Me Anything) where Redditors ask questions, and we answer, which helps us establish a relationship.   5. Quora Marketing Quora has 300 Million Users. Unbelievable, right?   When we launched Troop Messenger, we were looking for ways to confirm authority in our niche, create brand awareness, and increase organic traffic. We did it all via Quora.   Through Quora, we searched for specific topics related to our business. We targeted questions that appeared in Google searches. We also created a few questions to collaborate with many industry influences. We answered questions with authority and passion and added links to our website for those who wanted to read more. Paid Advertisement, where we targeted users topic-wise, further helped us increase conversions and clicks.   With Quora, we succeeded in highlighting our position as an industry leader, built valuable relationships, and drove traffic to our website.   Conclusion There’s no denying the fact that content marketing has evolved into an integral element of marketing for pretty much all types of business. Especially for SaaS, content marketing has become one of the standard practices.   Want to escalate your SaaS business to new heights? You cannot do it without strategic content marketing tactics.   Sharing Educational and Informative content with the target audience is important, which is why ‘content’ is a crucial tool for SaaS products and their marketing.   With content marketing, not only can a company effectively educate its customers on how their product works, but also encourage them towards giving it a try to avail of the benefits.
I'm sure you know why content marketing is important, it's time to figure out the best strategies th...
white lable app for saas
10 Jan 2020
Boost Revenue with White Label Apps for SaaS
How do you like the idea of creating an application that will be rebranded by others?   Your client gets to resell it as their own product, but not before they pay you all the charges for production/designing.   If this idea interests you, then this page is where you need to be.   Take a break from your work or anything that you’re doing right now. This blog post needs your undivided attention.   5 minutes will be enough.   Let’s start with the basics. Table of Contents White Label Application: Why is it gaining momentum? Do you think these applications are created from scratch?  Let me make this clearer with a White label apps example: Summary White Labeling: Why is it gaining the Hype? White Labeling Benefits for Software Developers 1. Faster Implementation 2. Reduced Commercial Risk 3. Optimized Product Line White Label Product Benefits for Clients 1. White label allows you to focus on your company’s core competency 2. It keeps the customers from turning elsewhere for solutions 3. White Labeling makes branding extremely easy How to Do White Label App Work for SaaS Companies? Few Examples of White Label Apps (SaaS) SendBird: A White Label Chat Solution CometChat: Ready-to-Use White Label Mobile Chat Application Key Takeaways White Label Application: Why is it gaining momentum? A white-label application or service is designed, created, and manufactured by one company, but it is rebranded and resold by others as their own.   I hope you’ve noticed how during the last couple of years,   there has been a tremendous surge in the number of mobile applications. For every event or service, we need to download a new application. In fact, 62% of the companies, large and small, either have a dedicated application or are in the process of launching one. Do you think these applications are created from scratch?  No. Not at all. Here’s the truth behind the majority of mobile applications created today: Most of the apps nowadays are created via a template. These templates are called ‘White Label Apps.’   Much like Websites powered by WordPress Theme, where you get to use the pre-built themes and templates, a white-label application is designed by one company so that it can be used by others, with a few changes, obviously.   Still, Confused? Let me make this clearer with a White label apps example: A while label application manufacturer, named Company A, creates a marketing app and sells it to Company B. Company B, having purchased the rights, rebrands this marketing application with its own name and logo. Company B can now sell the product to end customers.   Summary White-label apps enable resellers to expand their offerings and services without having to produce the apps from scratch. This allows them to scale both their offerings and revenue. The main advantage of this purchase is smart time-saving. The companies don’t have to create a new application from square one. White Labeling: Why is it gaining the Hype? White labeling, without a doubt, is a faster solution to save money and time. It’s a great option for software developers. They can consider white labeling as a technique and a powerful strategy to increase their distribution. White Labeling Benefits for Software Developers There are many benefits of selling white-labeled products other than cost-saving: 1. Faster Implementation Since the remodeling and rebranding of these applications require only a few resources from your clients, the product delivery and implementation are way faster. 2. Reduced Commercial Risk When you are into white-labeling, you offer your clients the products/templates that have been tested and offer a proven solution. This way, there is no commercial risk as such. 3. Optimized Product Line White Labeling Sellers add value to White Label app development & product lines by mixing and matching various offerings of multiple vendors, and in that process, they optimize their offerings. White Label Product Benefits for Clients   With 85% of online buyers reporting that they prefer using smartphones over mobile websites, it’s safe to assume your clients would also want to have a dedicated application for their business.   If you’re still now sure how a white label can bring a positive change to your business, read these points: 1. White label allows you to focus on your company’s core competency It’s never a wise thing to stretch your human resources and budget to something that doesn’t fit your business’s core competency. Prepackaged solutions offered by white-label app developers provide such businesses an opportunity to trust experts and channel the resources towards core competencies. 2. It keeps the customers from turning elsewhere for solutions The additional months or years it takes for developing your own solutions will most probably have your prospective customers turn elsewhere for solutions. This can be avoided through a pre-packaged solution that meets their needs. 3. White Labeling makes branding extremely easy With White labeling, you can brand your products with a couple of clicks and swipes. You don’t need technical help. These solutions are ready-made, fully-integrated, making branding easier.   You don’t have to spend time on research and development. Simply add your identity and branding, and do the business!   Can it get easier than this? How to Do White Label App Work for SaaS Companies? For this section, I’d suggest taking Troop Messenger as an example. Since we are now offering Troop Messenger as a white-label app our clients get complete access to our office communication and collaboration tool, which allows everyone on the board to communicate with internal team members and outside vendors. To elaborate, another benefit is that Troop Messenger's conferencing capability eliminates the need for an alternate white-label video hosting application.   As you purchase our pre-packaged, ready-made, and optimized product that has been through hundreds of quality tests and bug fixing, you can expect the following:    Instant Application Creation: When you purchase Troop Messenger as a white-labeled app, you get market-ready Android and iOS apps within a week, without having knowledge of the technical aspects  Customizable Design: Make the application your own, with the app icon (logo), and your branding on the dashboard or screen. Easily Scalable: Board as many members on the team. It doesn’t matter whether your team size is of 50 or 5,000, you can scale the numbers as you wish. Low Cost: With our white-label version, you get to save tons of money and avoid all the up-front fees that you’d normally spend if creating your own app. Secure Control: Troop Messenger White Label App cost is low, yet you don’t have to compromise with control. You can easily manage all the data & information without having to worry about data breaches or security. Powerful Integrations: Should you feel the need to expand in-app features, you can seamlessly integrate with external applications.    Few Examples of White Label Apps (SaaS) Since white-label mobile apps have expanded their usability, they are being used in multiple industries, including SaaS.   Other than Troop Messenger, SendBird and Cometchat are also great white-label apps example. SendBird: A White Label Chat Solution This White-Label chat solution offers a fully managed chat infrastructure combined with messaging SDKs. The app’s flexible and powerful chat API enables businesses to launch a messaging platform with maximum effect and minimum effort.   Highlights of SendBird White label app: Chat Messaging: All essential features including media sharing, push notification, read receipt, typing indicator, and thumbnail generation. Security and Compliance: Advanced security standards and encryption. Customer Support: Ticketing, agent interface, and live chat support. Moderation and Data: Tools to protect your brand’s integrity and explore chat data.   CometChat: Ready-to-Use White Label Mobile Chat Application CometChat App is also a white-label app reseller. If you are in need of a customized chat platform for your company, CometChat is worth giving a chance. The app is completely white-labeled. It doesn’t contain any CometChat icon, logo, or name.   Highlights of CometChat White label app: Customize the feel and look: With pre-built UI, CometChat saves you all the additional effort. With a couple of clicks, you can change the feel and look to suit your brand. Easy to Deploy: It’s surprisingly easy to install your own app and deploy it. Speedy-Support: Customer support has been made easy with live chat support. Seamless Integrations: One-On-One integrations with over 50+ software   Key Takeaways Do-It-Yourself sounds cool. And as an entrepreneur, your first instinct might be to try DIYs for your business’s applications & software, alongside other core competencies. After all, entrepreneurship is all about that only.   Sorry, break the bubble. But it’s not applicable in all areas. In most cases, creating a customized solution from square one, in an attempt to exceed the client’s expectations can actually be a setup for failure.   Building your own apps and solutions can lead you to these pitfalls:   Reinventing the wheels of mistake: creating mistakes the other developers before you have already made and mastered. Slowing down your time in the industry: reducing your learning curve while you wasted time outside your core competencies Spending too much money on developing solutions and tools that are already there, in great formats, and simultaneously miss out on resources where you need focused attention.   In short, white-label apps can help you avoid all these pitfalls and help you in utilizing your business’s branding over a product or solution without investing in technology or infrastructure creation around the solution.
How do you like the idea of creating an application that will be rebranded by others?   Your ...
productivity
08 Nov 2022
Why Emails are killing Productivity? Find it Here
Hey, Can I have your undivided attention for a minute?   Thank you! There is a question I need you to answer: ‘What is the average number of emails that hit your inbox every day?’   Pause for a couple of minutes and see if you can estimate how noisy and crowded modern inboxes can be.   No idea? Let me help.   One Hundred and Twenty-One. That’s the number of Emails an average office worker receives per day, in 2022.   That’s a lot of numbers, right?   And these emails come in different forms - all vying for your attention. The majority of these Emails are clustered with attention-seeking subjects and catchy headlines. Each one is written with the purpose to rope you in so you click the button, read their content, and develop an interest in what they have to say.   For most people, the Email notifications popping up in the corner of the screen is a serious distraction. Not only does it prevent them from getting the tasks done, but it also makes it difficult to get back to work, with the same state of mind.   Here’s a hard-hitting fact about Emails Killing Work Productivity:   Whenever a person stops working on a project/task to check their inbox, it takes them almost 23 minutes to get back on track. Refocusing on work after an Email Interruption is not an easy thing. If you are receiving over 100 emails, it is sure to harm your productivity.   It’s Established. Though intended to act as a productivity tool in the majority of cases, emails are only killing productivity!   Think I am wrong? See for yourself:   Hyper-Responsiveness When was the last time you checked your inbox? As for me, ten minutes ago. As reported by surveys and studies, an average office worker checks their inbox 36 times an hour. Since Emails are Omnipresent, every office worker, whether an employee or an employer, knows that they are important.   And Cherry on the Cake? Promotional offers, discounts, new deals, and event details from your favorite sellers. They all get in the way of work.   Hyper-responsiveness to emails chops your workday into a series of work slots punctuated by distractions. When these emails need you to reply, the 26-minute average can stretch to an hour, without you noticing. Because, the quicker your reply, the faster responses you’ll get. The more responses you get, the more time you’ll stay distracted. It’s a vicious circle, you see.   Bottom Line: You Can’t Resist the Temptation of Checking Your Inbox.   A Habit of Composing Long Emails Another crucial reason that explains how Emails kill our productivity is the time spent on composing them. I am guilty of writing detailed emails to my clients. I am sure you are too. We all end up composing long and detailed replies when dealing with a new client or an important one when the same thing could’ve been communicated in half the time and half the space.   Bottom Line: You tend to forget that short emails are not rude and It’s always better to be concise.   7- Surefire ways of improving Email Productivity   1.  Create a Schedule to NOT check your Inbox 2.  Set-up an Email-Cleansing Routine 3.  Create and Email Hierarchy 4.  Use Canned Responses 5.  Leverage the power of Email Management Tools 6.  Develop a smart email etiquette 7.  Leverage Office Chat Application   Excessive Emails will continue distracting us from our primary duties as long as you take the following steps: 1. Create a Schedule to NOT check your Inbox   Unless you love killing time while at work, this first tip will prove to be extremely helpful. By creating a schedule to not check your inbox, you can save plenty of time, and you won’t burn time sending replies throughout the day. You’ll stay focused and be far more productive.   Just stop checking your inbox when at work. Stop refreshing that page so darn much. And if you think this is easier said than done, let us introduce you to a few tools that can help you with the same:   Inbox Pause: With this tool, you can have complete control over when emails appear in your inbox. Thus, you get to increase productivity by eliminating interruptions and reducing stress. Freedom: An app that blocks internet access to selected apps and websites, allowing users to have a distraction-free workplace, and self-imposed time. Cut back the Email push notifications: It’s the pop-ups that distract the most. They are ruining your work life. Why don’t you kill them too? Yes, really. Turn them off, for good! Add Message with your Signature: Add a statement under your signature, which informs your important contacts that you may not respond unless urgent. For Example, “I only check my emails four times a day. If it’s urgent, please walk to my desk to see me or call me.” 2. Set up an Email-Cleansing Routine   Your Inbox is someone else’s To-Do list, and you don’t have to keep them all stored unless they are really important and they serve a purpose. What’s the point of having so many useless emails?   Merlin Mann suggests the practice of clearing the email inbox of unnecessary emails. The Email-Cleansing Routine is something you need to do every single day. It can be tough but sure is very rewarding. Here’s what you need to do:   Do – Do the task right now if it’s actionable. Delegate – Forward this email to the correct person. Defer – If it’s not urgent, do it later. Delete – If useless, drop it in the bin. File – If the message has the information you may need in the future Add it to the archives. 3. Create an Email Hierarchy   If your work demands you to go through your Inbox multiple times to access important files and information, the first tip is not useful in your case. People like me who get assignments and tasks via Emails, need to stay active and frequently refresh our inboxes because that’s our virtual workplace.   Hence Avoiding Emails or Inbox-checking is not possible. Here’s another solution: Use Filters.   Yes, with filters, you can scan your inbox for better email management. Since Gmail has advanced so much over the last few years, you can   Use it to save time and avoid elements of distractions. Here’s how: File + Folders Filter: With this, you can organize emails containing files that need your attention Filter Based on Work: Put your Work Emails under the Label ‘Work’ to read only filtered mails Filter Based on Personal Emails: Put your Emails under the Label ‘personal’ to read-only filtered mail Filters Based on a particular Email address: ‘Put your Important contacts under the Label ‘Important’ to read-only filtered mail Star Important Contacts: Start Important Contacts for quick access.   4. Use Canned Responses  I told you in the previous section about the amount of time we all waste composing emails or send outbound emails. It kills work productivity.   The struggle is real. But you’ve to face it, and Canned Responses can be a savior as long as you know how to use them.   For those who don’t know, Canned Responses are a Gmail Feature that allows users to create and save a standard response that can be inserted into while composing a message or sending a reply-all at the click of a button. Here’s how you can Enable Canned Responses:   Go to Settings Navigate to ‘Advanced Tab’ Select ‘Canned Responses’ and Enable it.   To use a canned response, you first need to write one, and for that:     Open a compose mail Type an email that you wish to use as a canned response Click on the three dots available at the bottom right corner of the window Click Canned Response Finally, Enter the name of this canned response Click OK   Now, whenever you wish to reply with a response, you simply have to open the email, click the three dots, select canned responses, choose among the saved responses, and Insert it before clicking the press button. 5. Leverage the power of Email Management Tools Email Productivity can be made a game with cold email software. With an appropriate tool like a cold email outreach tool, for instance, you can solve the trouble for yourself and your employees and team members as well.   Apart from managing the high bounds of electronic emails, you can also organize important ones into a specific pipeline. Since millions of entrepreneurs are vouching for creating a distraction-free workspace, there are plenty of Email Management tools to choose from:   Constant Contact: To manage email lists and communications Boomerang: To remove emails that don’t need immediate attention Bananatag: For tracking the sent emails Infusionsoft: For following up with prospects MailChimp: For sending your subscribers the content they want.   6. Develop a smart email etiquette Email-Etiquette is something most of us lack, even though it is one of the most sensible ways to get more done and also maintain a sound work-life balance. Once you follow proper Email-etiquette, you get to expand your network and save time too.   Email Etiquette might not sound like a productivity tip but following these five tips save your recipient from confusion, for they receive the required information at once, and   Use a meaningful subject: Messages without a subject deserve a place in the trash can. They are a way to convey messages in a short time and let your recipient know what the mail is exactly about. When you expect others to not burn your time, make sure you don’t burn them either. Don't use ALL CAPS: Yes, it’s the most annoying thing, and yet people think typing in caps helps them get attention when in reality it only repels. Be concise: Let me remind you once more - When you expect others to not burn your time, make sure you don’t burn them either. Bottom line is to make sure your message is easy-to-read and scannable. I recommend using bullets or numbering. You don’t have to write a novel there. There are plenty of authors already. Proofread your email. Ensure readability: Avoid writing with overuse of exclamation marks and emoticons, unless the person on the receiving end is your ex! Add a CTA: When writing a professional email, adding a call-to-action is important so that the other party knows exactly what step you want them to take. Your CTA should have a clear direction so that the recipient doesn’t have to respond with a bunch of follow-up questions.    7. Leverage the Office Chat Application     I’ve saved the best for last.   Using an Office Chat App is indeed the best way to increase workplace productivity, reduce the chances of emails killing worktime, and assuring efficient collaboration as well.   One of the easiest ways of protecting time is by using communication tools designed for workplace collaboration. When you use a customized app, all the notifications and messages you receive are about work only. There’s no unnecessary pop-up vying for your attention. If you are a team leader or an employer who constantly worries about their employee's productivity, it’s high time you start leveraging the power of using an office chat application.   Troop Messenger, for instance, allows internal team members (employees and employers) to exchange messages, media, and files in a single, secure interface. With features like one-on-messaging, and video and voice calling, you can get things done faster and manage daily project tasks in an organized manner. With Troop Messenger, you can do a lot more than message and file sharing. Here’s how:   Video and Voice Calling: Face-to-Face interaction over presentations, deadlines, and projects. Audio Messaging: Crystal clear audio to know things better Burnout: Private conversation window to chat confidentially with a team member. Your chats aren’t stored anywhere. Live Location Tracking: Share or receive real-time location for a specific amount of time. Screen-Sharing: Share real-time desktop scream for collaboration on a task Advanced Search Filters: Filter your search by contacts, images, locations, and videos for easy and faster data retrieval. Unlimited Groups: Make collaboration easy with unlimited Groups.   Key Takeaways It’s Established. While intended to act as a productivity tool, in the majority of cases, emails are only killing productivity!   Emails are controlling your work life, believe it or not, and they will continue doing so if you don’t take the charge. Hence it’s crucial to embrace better Email habits to stay on the right track, clears away distractions, and have a clear head when working.   Make use of the right tools, use filters, create connections, and stay in control of your time. Start using office chat apps. It’s on you to safeguard your cognitive resources. The more you avoid ‘task-switching’ distractions, the better work you’ll be able to do, and that too in a lesser amount of time.   And now, I’ll take your leave with a Mantra you need to remember: “Not everything is as urgent as it seems.”
Hey, Can I have your undivided attention for a minute?   Thank you! There is a question I nee...
mattermost or riot
30 Aug 2022
Mattermost vs Riot/Matrix: Which Office Messaging Platform will Make our Collaboration Game Stronger
Uber, Samsung, United States Armed Forces, TADHack, W3F, and UpCloud World’s leading companies are using Mattermost, Riot, or Matrix to give their teams the ‘best-ever’ virtual workplace experience.   While these companies are on three different messaging platforms, with different requirements, they have one thing in common - they all understand the importance of having a virtual workplace where all employees and stakeholders can communicate and collaborate, irrespective of the differences in time zone and location.   Along with these renowned names, 97% of businessmen and executives believe that the lack of communication within a team negatively influences the outcome of a project.   75% of the businessmen rate team collaboration and communication as the ‘most critical aspects,’ and 86% of the entrepreneurs cite a lack of communication and ineffective collaboration for workplace failure.   These statistics are a testimony to the fact that getting communication right can easily be a make-or-break factor for businesses, especially for virtual teams that rely on an in-depth communication style.   In a virtual business, relationships can be strained where communication happens primarily over electronic devices and the internet. The better you communicate, the better and more cohesive will be the end-projects.   Conventional forms of e-communication like email or Whatsapp fail to cut it as people are spread out further afield. And that’s where we realize the immediate need for messaging platforms like Riot-Matrix and Mattermost - office chat applications specifically designed to meet the collaboration needs of teams working remotely.   MatterMost vs Riot/Matrix   1. Messaging Functionality 2. Voice and Video Conferencing 3. Integration 4. FileSharing 5. Security 6. Supporting devices 7. Pricing   A bit about Matrix   Three keywords define Matrix: Interoperable systems, Real-time Communication, and Decentralised collaboration. As an open standard team chat application, the matrix is known for robust specifications that have the potential of evolving the concept of modern communication.   Interoperable: Matrix, being Open Standard, is specifically designed to integrate and interoperate with multiple communication systems. Decentralized: As a decentralized tool, with no central point, the matrix can be hosted on different servers. The team leaders can business owners can have complete control over their data, which gives zero opportunity for the third party to peek-a-boo! Real-Time: Matrix is designed to function in real-time, which makes it an ideal tool for systems and workplaces that need an immediate exchange of data and media. And hence, it makes for an apt Instant Messaging tool as well. A bit about Riot   Riot is a Matrix client that was built with an emphasis on usability and performance. Built on top of Matrix-react-SDK, this open-source tool allows teams to bridge beyond their borders.    Uber, Samsung, United States Armed Forces, TADHack, W3F, and UpCloud, with Riot, you don’t have to juggle between different applications for communicating with different vendors, teams, suppliers, and networks. It bridges various services like IRC and Slack, and thus people using different tools can chat with you, while you use integrations and bots from the open-source Matrix ecosystem.   Here also, you are in complete control of shared messages, documents, files, and sensitive data, and private conservations are end-to-end encrypted so that you never have to compromise your team's business's privacy.   A bit about Mattermost     As a self-hosted Slack Alternative, Mattermost is a flexible messaging platform that enables highly secure team communication and collaboration. With Mattermost you can deploy faster by connecting files, people, and systems with workflow. The centralized DevOps communication platform can be used for secure integration with popular DevOps tools like bots, Git, CI, and CD.    Many global companies like Uber are working better with Mattermost by connective tools, people, and automation across millions of users. This exclusive team chat app is employed for enterprise-grade security, scalability, and availability - all of which help team members and employees to work seamlessly with complaint systems and mobile security. Why are we comparing Matrix/Riot and Mattermost? If you’ve read the Troop Messenger blog before, you know how we’ve always been curious about our rivals. Exploring rival apps and similar team collaboration software helps us analyze office collaboration needs from a customer’s perspective. An unbiased analysis of our competitors leads us towards designing a better tool for our end-users - Troop Messenger- a better, cleaner, and more user-friendly chat alternative. Recently, we did an in-depth analysis of Rocket Chat and Zulip. This time we would like to focus on the well-known Mattermost, Riot, and Matrix. Comparing the emerging leaders of office communication Let’s dig deeper into comparing these office communication platforms and review what’s the big deal about them. To help you with the decision to choose between Matrix/Riot and Mattermost, you should know the key differences in using this new infrastructure: 1. Messaging Functionality  Matrix  With Matrix, you can create an open collaboration platform that is vibrant, independent, and continuously evolving. It maintains a complete conversation history and features end-to-end encryption of chats that are synchronized across all devices. Simple HTTP APIs for creating a chat room SDKs (iOS, Android, Web) for creating a chat room Direct chats and chatbots Conversations replicated over all participating servers Reach other users in the Global Matrix Ecosystem Complete with end-to-end encryption Synchronized conversation history Formatted messages Read receipts  Rating: 4/5         Riot  Riot is more than a simple chat platform and makes for a perfect team chat app whether you’re a team, a community, or a family. Whether you want to stay visible for attracting more members or stay flexible enough to gather users across different apps and entities, Riot is a good choice. Here, you can create private communities for grouping your rooms and filtering them.    One-to-one chats Big public chats Small private conversations Create chat rooms per topic, group, event Decide the level of access control Decide the visibility of history Create your own private communities   Rating: 3.5/5     Mattermost  Mattermost is unarguably one of the fastest-growing messaging platforms designed for DevOps. Uber and the US army use Mattermost for handling over 70,000 simultaneous users who send hundreds of messages every second. With a highly available setup, you can avoid outages and track your system health with various performance monitoring tools.   Organized conversations in channels Scalable messaging Fully searchable message history 1-on-1 and group messaging Multi-language support Private/encrypted direct messages Emoji and rich Markdown formatting   Rating: 4.5/5    Verdict:  Mattermost’s Messaging Functionality > Riot-Matrix’s Messaging Functionality When it comes to messaging functionality, Mattermost winds over Riot-Matrix. Whether it be scalable messaging or organized conversation, Mattermost leads Riot-Matrix, which are inter dependable on each other, support big public chats, but they lack features like multi-language support and Markdown formatting.   2. Voice and Video Conferencing  Matrix With the advent of WebRTC, Matrix developers acquired the ability to create a robust platform for exchanging high-quality video and voice calling. If you want to build VoIP into your application or wish to expose your current VoIP application to a wide audience, then building on SDK Matrix and bridges should be a brainer.   Matriz is a decentralized conversation store instead of a messaging protocol. Hence, once you send a Matrix message, it is replicated over all servers and sent among servers participating in a given conversation.   Internet of Things communication VoIP/WebRTC signaling (voice and video) Integration with Jitsi for multi-party video chats 3D Video Calling Group conversations Read receipts Typing notifications Presence    Rating: 4/5     Riot With Riot, you can make one-touch video calls, and voice calls, and send audio notes on all platforms. The audio quality is decent enough for workplace communication.   Respond to calls natively (as you respond to phone calls) Share links with users during conference calls External users can join video conferences via links and their browsers   Rating: 3.5/5     Mattermost Mattermost supports different third-party videos, screenshots, and audio via plugins is planned. There are also plugins like Cisco WebEx Meetings supported on a self-hosted on-premise solution.   Video call with screen sharing Audio call with screen sharing Invite team members to a Zoom call One-on-one calls based on the WebRTC protocol Third-party plugins like Zoom, Skype, BigBlueButton Integration with Jitsi, Kopano, SIP PBX, and appear.in   Rating: 4/5   Verdict: Riot-Matrix’s Voice & Video Conferencing > Mattermost’s Voice & Video Conferencing   Matrix, as a decentralized conversation store, leads in this context, all thanks to VoIP/WebRTC signaling for voice and video. Mattermost doesn’t support options to respond to voice & video calls natively (as you respond to phone calls).   3. Integration   Matrix  Matrix is definitely the boss when it comes to integration. With bridges, bots, and Widgets, there’s a lot that can be done. Where Bridges link discussions across various networks, Widgets embed third-party tools in the chatbox, and Bots interact with third-party apps directly from the chat.   Read and Write to Channels outside Matrix (Slack, Gitter, and IRC) Bots to sit in channels and listen & respond to commands (GitHub, Guggy, Giphy, and RSS Bot, Travis CI). Widgets for a full-blown interactive matrix room (Jitsi, Etherpad, and Grafana)   Rating: 5/5            Riot  Same as Matrix, Riot also allows interaction with other applications and services directly from your rooms. Since Riot is built on Matrix, anyone can easily and effortlessly develop their own integrations as well.   Bots like Giphy and Google Images to help with tasks like searching Embed widgets within the chat rooms for collaboration on documents Stickers addition from ever-growing sticker packs In a Riot chat room, add a bridge to transparently talk with external app users like Slack (without even leaving Riot).   Rating: 4.5/5    Mattermost When it comes to integration, Mattermost definitely rules. The powerful integration features can facilitate the teams to work faster and do more within a single platform.   DevOps integration set Custom slash commands Incoming and outgoing webhooks Plugins and extensions Robust API library Bots and developer toolkit OAuth 2.0 applications   Rating: 4/5   Verdict: Riot-Matrix Integration > Mattermost Integration   When it comes to integration, Matrix-Riot is definitely the boss. Matrix-Riot bots interact with third-party apps directly from the chat. In both these tools, you can add the bridge to transparently talk with external app users like Slack. Mattermost allows DevOps Integration, plugins, and extensions, but doesn’t support bridging features like Matrix-Riot.   4. File Sharing  Matrix Cloud file sharing and Synchronous Editing Share, view, and receive files Encrypted file sharing   Rating: 4/5     Riot  Share, view, and receive files in any conversation Search for files in the file panel. Drag and drop the option for quick file sharing   Rating: 4/5  Mattermost File, image, and link sharing Build powerful workflows Share system feeds in channels   Rating: 4/5   Verdict: Riot-Matrix File Sharing = Mattermost File Sharing   It’s a tie. Both Riot-Matrix & Mattermost support easy and user-friendly file sharing across devices.   5. Security Matrix Matrix’s security is strengthened with the Double Ratchet Algorithm that’s made effective by Signal and extended to support the encryption to matrix rooms that contain hundreds of devices.   End-to-End data encryption via Meglom and Olm cryptographic ratchets The only recipient can access or decrypt a message Warnings for logins from unexpected devices   Rating: 3.5/5    Riot If you are using Riot for team communication, be sure that no one else can peek into or eavesdrop on your conversations. Even the server admins cannot access chat since it uses the best end-to-end encryption available.   End-to-End data encryption No access to the third party for shared data, not even server admins Secure key backup for recovering the encrypted data Double-factor authentication Highlights when the account is compromised   Rating: 3.5/5    Mattermost Mattermost clients have the freedom to keep complete control over their data. From e-compliance reporting to enforcing multi-factor authentication, Mattermost guarantees security in the best manner possible:   eDiscovery and compliance reporting Custom terms of service Data retention policies AD/LDAP authentication AD/LDAP Group sync SAML 2.0 single sign-on Database management tools Multi-factor authentication Performance monitoring   Rating: 4.5/5  Verdict: Mattermost Security > Riot-Matrix Security   Mattermost is an undisputed winner since it guarantees security through features like AD/LDAP authentication & SAML 2.0 single sign-on. Riot-Matrix provides End-to-End data encryption via cryptographic ratchets but fails to compete with Matermost’s Multi-factor authentication.   6. Supporting devices   Matrix The best way to use Matrix features is by using the Riot Web client within the browser. The Riot Web client is then configured by default in order to connect it with the home server of matrix.org.  Rating: 3/5       Riot Browser: Launch Riot right in your browser; Mozilla Firefox and Google Chrome  Desktop: Download the application on your personal computer App Store: Supported on iOS 11+ v1.25.1, 10.12+ v4.3. Play Store: Supported on Android 7.0+ v1.25.1 F-droid: Version 0.9.9 (40090900)   Rating: 4.5/5     Mattermost Mac: Supported on 10.12+ v4.3.2 iOS: Supported on iOS 11+ v1.25.1 Android: Supported on Android 7.0+ v1.25.1 Windows: Supported on Windows 7+ v4.3.2 Linux: Supported on Ubuntu 16.04+ v4.3.2   Rating: 4.5/5  Verdict: Mattermost Supporting Devices > Riot-Matrix Supporting Devices In the context of Supporting Devices, Mattermost has an upper hand over Riot-Matrix. It’s available across multiple platforms. Matrix is chiefly available as Riot’s web client, meanwhile, Riot can be accessed through Browser, App Store, and Play Store.   7. Pricing Matrix  By registering an account on matrix.org, you can use Matrix for free, which is maintained by a non-profit Matrix.org Foundation.   Rating: 4/5    Riot Riot is open-source and it’s also free, for everyone, and forever. You can use Riot free of cost, without even having to compromise your data and privacy. Premium service is available from Modular.im, with plans starting from $1.50 per active user per month to   Rating: 4.5/5   Mattermost Enterprise E10: $3.25 per user per month, suitable for small-scale companies. Enterprise E20: $8.50 per user per month, suitable for high-trust enterprises and organizations   Rating: 3.5/5   Verdict: Riot-Matrix Pricing> Mattermost Pricing   When it comes to pricing, Riot-Matrix is the cheapest office collaboration tool. Riot/Matrix is free, and you can also upgrade to premium plans. Mattermost sure offers value for money. It’s a great tool for large enterprises. But if you have a limited budget, Riot/Matrix is undoubtedly the cheapest solution.   Key Takeaways If you want to be in more control of your company’s security, my advice would be to go with Riot or Matrix.   Matrix and Riot are the perfect choices if your employees need to communicate with vendors or stakeholders using chat apps other than Matrix (Slack, Trello, etc.) They can literally communicate with them without being forced to install the same application.   If you want to be in more control of your company’s data, my advice would be to stick to Mattermost.   Mattermost’s self-hosted platform offers unmatched control over data, legal compliance, and privacy. If data control is your team’s priority, Mattermost must be the solution, for it provides full access to source codes, libraries, and server APIs, without any monitoring by a third-party tool.   If your team’s virtual workplace priority is an intuitive user interface with an advanced feature stack, you can try Troop Messenger.    While Riot, Matrix, and Mattermost offer efficiency and agility through modern communication, Troop Messenger can provide additional internal security with features like ‘Finger Print Access’ and ‘Passcode Security Pin.’ Troop Messenger can be a good pick if you prefer an easy-to-understand messaging platform with simple navigation. Conclusion When intellectual minds, with brilliant ambitions, work towards a common goal, great things are bound to happen. But, no great thing is achieved without a team effort, and for an effective team effort, office collaboration tools are an indispensable component.   With the right tools, employees and team members are able to complement each other’s weaknesses, and strengths, and ultimately become unstoppable! Not only are these tools designed to reduce the need for extraneous meetings but also for providing faster access to media, files, and documents to make communication efficient.   If you too have given thought about adopting a team communication platform, I’m sure you’ve already considered collaboration giants like Slack, HipChat, and Skype. All three of these platforms have been the biggest players in the office collaboration field, and with great reasons - similar functions with quirky differences.   We’ve all been loyalists to Slack, and to some extent, Skype as well, but this winter Let’s try Riot, Matrix, and Mattermost and see what might be different. It’s always great to change things once in a while!
Uber, Samsung, United States Armed Forces, TADHack, W3F, and UpCloud World’s leading companie...
military collaboration
19 Dec 2020
Increase Productivity and Secure your Collaboration With Troop Messenger
You’re leading a peacekeeping mission and simultaneously safeguarding your nation against enemies. It’s a multi-state effort, that involves an active contribution of your colleagues from different departments, some working next door, and some in remote areas.   As a leader, there is a dire need for you to maintain active collaboration and real-time data sharing with all the team members. You also need to integrate with third-party contractors who are handling other mission-critical services.   But, you don’t have the right medium to maintain that interaction. You don’t have a secure platform to deliver critical information to your team members. Your mission is hampered through phone calls and static email solutions, and eventually, the lack of tools and an effective collaboration process dawns upon you.   But it’s too late, the delay has already caused a ruckus, and your opponents are already a step ahead.   Now, Let’s flip the scenario: You’re organizing a similar mission with a war-torn nation. You need to have a collaboration with the masses. There are a thousand people who need to exchange information with each other - actively, remotely, and frequently - without having to worry about security breaches.   And you are already prepared for that!   You have a dedicated application that supports defense collaboration services and allows an unprecedented level of communication and real-time collaboration. You have an end-to-end encrypted tool that offers solutions ranging from instant calling, messaging, video conferencing, workflow sharing, creating virtual workplaces, managing action logs, exchanging risk registers, and tracking the progress (through insights and analytics) till the very end.   Which scenario would you rather be in? The first is when where you’re likely to compromise the security of your organization and hamper the workflow.   Or   The second, where you have got complete control of real-time data sharing, anytime/anywhere productivity, and cross-agency collaboration.   The answer is so obvious. I am ashamed I even asked that question!   This brings us to a fact: Collaboration tools  are the need-of-the hour for military, defense, and security-conscious government organizations - not only because of the exciting range of features that make them do more in less but also because they are a perfect solution to data and security challenges as well.” For instance, Microsoft Office for military personnel offers a variety of features to promote military collaboration in a secure environment.”   Let’s look at the role these applications can play in changing the dimension of modern collaboration among defense forces while meeting today’s security and mobility issues:   Top 5 Defence Organisation requirements that only a dedicated collaboration tool can fulfill: I. Reliable Communication: There’s no denying the importance of communication for the smooth running of any organization. One cannot imagine operating a business without a source of communication. It is vital for any business owner, and when it comes to military forces, it is indispensable.   Real-time communication or miscommunication between the members can make or break a mission. From the alerts carrying orders to the interaction with field personnel to audio/video links to an enemy or strategist, real-time communication can change the game for them.   Despite Communication being the most critical factor, Military force leaders and organizations find it challenging to provide their team members with appropriate collaboration and communication services. Because of the differing characteristics and needs of these organizations, they cannot communicate with a standard industry template.   Military teams need special tools that can handle military messaging without compromising security and data sensitivity issues. Military messaging tools help information flow within teams for electronic communication across different systems and between nations. These tools ensure messaging data is compliant with international standards and encrypted to reduce the chances of security breaches.    1. Mobility  Commanders and Leaders: Access information anytime, anyplace, and through different devices, and work from remote areas without the need for a conventional office premise. Staff and Analysts: Seamlessly collaborate with the commanders, headquarters, and staff from the upper or lower hierarchical structure. Infantry Soldiers: Communicate anytime, from anywhere, and exchange alerts  Administrative Staff and Field Personnel: Deliver field-related communications and real-time data to mobile personnel.   2. Virtual Meetings: Commanders and Leaders: Force leaders and commanders require constant access to real-time data/information and frequent interaction with team members to make an informed decision. Staff and Analysts: Staffs and analysts working at different levels rely on video conferences to coordinate and engage in an automated translation of responsibilities. Infantry Soldiers: Join conferences and meetings hosted by their leaders from remote locations.  Administrative Staff and Field Personnel: Partakes in role-specific training sessions, which reduces the need for instructors to travel.   II. Real-Time Collaboration to Support Mission Objectives: The top priority for Military and Defense personnel is to support the mission objectives by staying informed and making informed decisions.   Such organizations and their associates need to grasp the situational context, understand the scenario quickly, respond rapidly, and pass the decisions to others. The situation can either be a regular conflict, a threat to the nation’s safety, or a major disaster, but the approach is usually the same.   Not only do these organizations generate and analyze huge amounts of data but they also communicate speedily with experts and counterparts to aid resolution of the problem or project at hand.   Equally important is the need to achieve goals from anywhere, at any time, and through encrypted, highly-secure platforms. Here’s how a security-dedicated collaboration tool can ensure reliable collaboration across different roles and hierarchical structures of a Military organization:   Secure Collaboration Commanders and Leaders: Agencies working for Defense and Military forces do not work individually. One decision originating from Department A could affect the dimension in Department Z. With a thorough collaboration between leaders, such errors can be avoided.  Staff and Analysts: Team members working at different levels can work simultaneously on a single project, share documents, and make edit suggestions from anywhere and on any device.  Administrative Staff and Field Personnel: Have access to a role-based portal and get real-time information. Finding Experts Commanders and Leaders: Find the expert for making a rapid and quick decision, and get questions from the staff and field personnel and give an immediate answer. Staff and Analysts: Reduce the decision-making time by reaching the experts through real-time exchange of data and media and other sensitive files. Infantry Soldiers: Find the expert for resolving an immediate issue. Administrative Staff and Field Personnel: Find the seniors for resolving an issue related to logistics and equipment.   III. Business Intelligence: Insights and analytics features can enable defense and security & mission-conscious organizations to mitigate threats on time and enable a rapid decision-making protocol.   Insights generated from real-time data can enable such organizations to take up-to-the-hour actions and up-to-the-minute strategies. It also helps get an accurate view of the impending situation, understand the status and capacity of allied forces, and plan according to their exact locations.   Here’s how Microsoft Office for the military, a security-dedicated collaboration tool can ensure Insights & Analytics sharing across different roles and hierarchical structures of a Military organization:   Commanders and Leaders: Create a real-time view of tactical data and share it across the command structure in a highly secure portal. Get insights into economic and political data. Staff and Analysts: Analyse received information and share operational, intelligence, and logistical insights to make more informed decisions. Infantry Soldiers: Understand the strategy and be a part of the planning process. Administrative Staff and Field Personnel: Use the dashboard for visualizing the level of supplies needed for forces, and make better and more informed logistics and purchasing decisions.   IV. Security and Compliance: One of the most important factors to be considered while choosing a ‘Defence team collaboration application’ is data security and privacy. This is something a regular chat application cannot provide.   Robust instant messaging capabilities like DISA DCS provide security and compliance with the ability to share content and provide collaboration, and playback capabilities. Through DCS web conferencing, users can communicate securely using voice and video and have the ability to share documents, PowerPoint slides, photographs, and spreadsheets in different formats.  The Solution addresses security concerns unique to defense agencies within a private and dedicated cloud environment. A security-dedicated collaboration tool allows encrypted data sharing across different roles and hierarchical structures of a Military organization: Commanders and Leaders: Make sure that sensitive and confidential data is protected over the cloud and across devices. Staff and Analysts: Securely receive confidential information, and reports, and update it via extranet and intranet applications to help other members be better informed and control the decisions. Infantry Soldiers: Make secure connections with other military sources and agents or cloud resources Administrative Staff and Field Personnel: Securely exchange field reports and their analyses to the Commanders and leaders.   V. Tech-Enabled Platform: Defense organization is in dire need of a tech-enabled communication and collaboration platform which simplifies task management reduces cost, improves services, and simultaneously provides transparency to work across different departments and agencies.   To achieve Military missions, maintain collaboration at sea, and support defense goals in today’s fast-changing world, defense agencies and all their partners must work together, securely, and over a tech-enabled platform. Today’s high-tech collaboration tools offer all of these features at lightning speed and across multiple devices while also delivering the highest levels of security standards. Some of the features only a tech-enabled tool can provide are:      Live-Location Tracking: With live-location tracking, team leaders and members can always create up-to-the-minute strategies and take up-to-the-hour actions.   Real-Time Desktop/Screen Sharing: Faster and real-time collaboration. Defense forces can share the contents of their screen with another or multiple devices, and show colleagues or vendors presentations, media, documents, or videos on their devices, without having to send any files to them. This is a lifesaver for defense and military teams because there are a lot of confidential files that cannot be sent over and only be shown to the teams.  Large Storage for unhindered communication: Since the teams are massive and have a hundred topics to communicate about, a collaboration tool offering large storage is appropriate for unhindered communication.  Crystal-Clear Audio Calling and Messaging: Technologies like AI are being included in collaboration tools to make communication easier and simpler than ever. Confidential Chat: Understanding the need for privacy for an organization, software vendors are focused on providing a confidential, end-to-end encrypted platform for the confidential and data-sensitive exchange of information.    Troop Messenger provides collaboration solutions that meet military objectives: Today various platforms offer users to communicate virtually and create a workspace for team members working remotely. On these platforms, workers/employers can chat online, prepare presentations, create documents, hold conferences, and make calls - all through one interface.   Finding a Suitable office chat application for business is easy because they are sufficient options to choose from. But when it comes to choosing communication and collaboration for a military/defense team, the toughest part is finding a tool that is dedicated to meeting military objectives i.e. it meets the unique challenge of protecting critical data without compromising with real-time defense collaboration features.   With Troop Messenger, defense forces can get both Security and Feature level Benefits.   Security-Level Benefits offered by Troop Messenger:   Data encryption while at rest and transit Mitigation of data theft risk ‘Burnout Window’ for a confidential chat Multi-layered admin privileges Multi-layered data security   Feature-Level Benefits offered by Troop Messenger:    Designed for private networks Live-Location tracking Multi-factor authentication access (FingerPrint and Passcode) Real-time defense collaboration services Surveillance features for close monitoring of communication  Efficient with low latency satellite communication   11 - Ways to elaborate defense scenarios with Troop Messenger (In real-time): Troop-Messenger, as a leading Military collaboration tool is dedicated to elaborating Military communications with features tailor-made for hierarchical collaboration, critical conversations, informed investigations, and training and development.   This team communication app for defense communications has been designed considering all aspects of productivity and collaboration challenges faced by commanders, soldiers, and military organizations around the world.   Here’s how defense scenarios can be elaborated with Troop Messenger, in real-time:      1.   Hierarchical communication & collaboration: Users can communicate and report to higher authorities of different cadres right within a single interface.    2.   Video Conferences with desktop screen sharing: Real-time meetings with options like screen sharing and integration of third-party applications.    3.  Dedicated War Rooms: React promptly and find help from experts during a sudden and major outbreak. Create a shared workspace for understanding the redefined priorities.    4.  Training and Development: Train junior cadres and receive training online through chat groups, shared workspace, and conferences.    5.  Informed Investigations: Real-time access to prompt decisions on all the investigations you’ve been handling.      6.  Real-Time Location Tracking: Live track your troops on a mission with Troop Messenger, get to know their location, and send/receive prompt updates.    7.  Secure & Encrypted File Sharing: Army-Safe, highly-secured, multi-factor encrypted file sharing.    8.  Designed to fit All Network Types: Troop Messenger is designed to fit networks of all types, including low and medium bandwidth.    9.  Compliance Benefits: Being security-conscious, TM ensures complete I. Reliable Communication: security of entire shared and stored data with its GDPR compliance.   10.  Data Ownership: Admins are the owner of all data and message exchanges and are responsible for managing data space with collaborative or single-point ownership.    11.   Hide and Seek Features: Enable and Disable features depending on the need of the minute and consider what you feel secure/insecure about.      The Future Looks Promising! Continuously evolving technology has changed the way businesses function and interact. Collaboration tools have made enormous changes for business, and now with dedicated platforms like Troop Messenger, there’s more scope to increase the productivity of your organization in real time.   This change is most likely to allow military forces and defense teams to create workspaces that allow faster interactions around projects and have meaningful descriptors in a more secure way.   Troop-Messenger is dedicated to elaborating defense communications with features tailor-made for hierarchical collaboration, critical conversations, informed investigations, and training and development.
You’re leading a peacekeeping mission and simultaneously safeguarding your nation against enem...
Load More
To create a Company Messenger
get started
download mobile app
download pc app