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16 Apr 2020
Work From Home Tools: How to manage your remote staff during COVID-19
 COVID-19 is going to be a tipping point for the work-from-home business model. Work from home tools and productivity apps like Microsoft Teams, Zoom, Slack, and Troop Messenger have become an essential. Business owners and team leaders are now relying on these tools to manage their staff remotely. Remote work has become a trend that’s showing no sign of slowing down. There has been a considerable upswing in the businesses that are operating remotely. For example, look at the Google trends results we collected for the work-from-home query         With the world declaring lockdown due to the coronavirus breakout, companies are left with no option but to follow the social distancing guidelines and adopt a work from home structure. Today remote work seems like the only logical precaution for employees and the employer. However, not all businesses have equipment or infrastructure that enables them to work remotely. That explains why there has been an upswing in search queries for work from home apps:     Without a doubt, the demand for remote collaboration software has increased. Typically, work from home business structure implementation of a set of tools like: Remote working video collaboration tool Remote desktop access and screen sharing Employee tracking Project management software Content sharing and management Supplier or Vendor management The transition to managing remote staff can be daunting but with the right tools, it can be a seamless process. Yes, there are dozens of software, but not every company can invest in these tools at the moment. Because -   Coronavirus also means recession Worldwide, coronavirus lockdown has kept millions of people homebound and closed business. Given how production has come to a halt, the world is fearing economic downtime. Coronavirus also means a financial crisis for the majority of the businesses. Not all businesses can afford to spend on a set of software or tools for business continuity. Hence, I’m going to break this article into three sections and recommend an all-in-one solution for businesses of all types. The goal is to help you find one software that can meet your remote collaboration requirements considering your team size and current finances: Small businesses (Budget team collaboration software) Medium-sized businesses (Affordable remote work solution) Enterprises (Premium collaboration tools) But before we jump to reviewing the best remote collaboration tools, let’s do a quick review of helpful tips to manage employees during this pandemic season.   Tips to manage your work from home staff during COVID-19   Establish daily check-ins: Work from home can be a big change for your employees, especially if they’ve never done this before. Make sure to communicate on a regular basis and establish daily check-ins. Prepare FAQs, important tips, and documents containing all lists of best practices they might need. The daily check-ins can either be one-on-one phone calls, a video conference, or a group chat. The key is to keep the check-ins predictable and regular. Provide communication technology options: Phone calls or emails shouldn’t be the only option. To make remote collaboration successful, it’s important to provide your employees with richer technology like web conferencing and screen sharing. This gives participants visual cues. Screen sharing and video conferencing have many advantages - it feels more personal than audio-only or written communication. Make sure to onboard your teams on quick collaboration tools that allow visual meetings. Mobile-enabled virtual collaboration tools with messaging functionality can be used for simpler, time-sensitive communication. Establish “rules of engagement” for remote working collaboration: Remote collaboration can be successful if only there are defined rules for engagement. As an employee, it’s your responsibility to set ideal timing and frequency for communication. The most important factor is to ensure everyone in the team is sharing information whenever needed. Make sure everyone is on the same Virtual Collaboration Software It’s not a good practice when you are using Software A while your employees are using B. Hence, when you’re deciding to work from home, ensure that everyone is using the same software. Offer Emotional Support : With the abrupt shift to remote work, it’s your responsibility as an employer to acknowledge the stress and offer your employees emotional support. Ask them how the current situation is working out for them and help them with the solutions. Be sure to listen to them carefully and encourage them from time to time. Keeping these basic rules in mind, let’s go through the tools different types of teams can implement for remote work   Remote Collaboration Software for Small Businesses Troop Messenger - Best Suited Internal communication app Troop Messenger is a cloud-based collaboration tool for business. This work from home communication tool brings seamless communication through a suite of features that are designed to provide remote connectivity. As a compact chat app, TM allows instant communication between individuals and groups. Troop Messenger is particularly useful for teams that prefer collaborating on the visual projects - it has screen sharing features that can help your team discuss finer points relating to images, graphics, PowerPoint presentations. The app can be integrated with Drive and Dropbox and thus allow content management at ease. Other useful features include the incognito window, orange member, and advanced search filters. In the incognito window, you can confidentially chat with a team member for a stipulated period of time and the chat will be deleted automatically, without getting stored anywhere else. The orange member access builds for giving restricted access to vendors and suppliers. Pricing: Pricing starts at $1 per month - making it one of the most affordable remote collaboration tools.   Remote Collaboration Software for Medium-Sized Businesses Asana - Best Remote Collaboration tool for Project Tracking Asana is one of the most popular project tracking software that has won many fans over the years. It has plenty of features including the seamless integration with third-party apps like Microsoft Teams and Google Drive. Asana, with its intuitive dashboard and interface, makes it easy for users to visually track their projects. They can add individual tasks, assign them via the calendar, and share information with the right people. Asana’s project tracing features such as custom timeline management, visualized workflows, and deadline management makes it a must-have project tracking software for remote teams. Pricing: Free with basic features. Premium plans with advanced features start at $10 per user per month. Trello - Best To-do list Software Trello is known for its highly visual approach to project management and remote collaboration. This web-based software is great for teams that are spread across continents. Trello’s dashboard is inspired from the kanban methodology - it has lists, cards, boards, and drag & drop functionality that can help you manage your projects more efficiently. Trello also offers integration with the top-most third-party applications. The tool syncs seamlessly across all your devices - providing collaboration options like comments, due dates, attachments, and many more options. Pricing: Trello has a free plan for personal use, but the professional plans start at $9.99 per month.   CuteHR - Human resource management tool CuteHR is aCloud Based complete Human resource management tool that has the ability to manage small and medium-sized teams remotely. It works on daily workplace ethics like an employee can use the check-in and checkout option to mark attendance. The employer gets an option to onboard client projects, and allocate their team with tasks that employees can work upon while being tracked on a time tracker after they check-in. The workforce can be monitored with a Live view. All the tasks done with time tracking records are used to help the employers or HR, generate payroll and invoices. There are also other smart features like the Applicant tracking system which automates the hiring process for any business. Not only this, CuteHR helps the HR team to monitor employee performance and generate work reports for monthly, quarterly and yearly reports. The HR team also gets options to create anonymous and intended surveys which help in taking feedbacks to identify the workplace atmosphere. Pricing: It is free up to 10 users and beyond that, it cost $2/ Users (Annually) and $3/ Users (Monthly) Remote Collaboration Software for Large-Sized Businesses or Enterprises - Workflow Management App is one of the most intuitive workflow management applications that have a broad range of project templates that can help your teams get started on projects in a breeze. On, you simply choose a template that fits your project’s workflow. You can further customize it with finer details and invite your team to be a part of the project via email. The team members can collaborate via a centralized dashboard that takes care of all your checklists, files, documents, briefs, and sheets. is highly visual - making it easy for the teams to manage the project once they are up. Pricing: Free trails are available, and after the trial, the basic package starts at $39 per month.   Zoho Projects - Best CRM and Project Management Software Zoho Project, as a suite of tools, provides comprehensive features and functionalities ranging from CRM to Project Management and invoicing. On Zoho, you can plan your projects, manage resources, assign work, collaborate with the team members. Zoho has exclusive features like Gantt charts for tracking the task scheduled, and features that keep you aware of the dependencies and critical tasks. Project timesheet module and other built-in integration allow teams to generate an invoice, and keep a track of the billings. Zoho has plenty of advanced features like creating a task list, setting milestones, and more. Pricing: 10-day free trial and $18 per month after the trial period ends.   Time Doctor - Best Employee Monitoring Software Time Doctor is an employee monitoring software that can be used by team leaders and managers to track the time worked by their team members, and evaluate an individuals’ productivity - even if they are working from home. The tools give you a breakdown of the project, task, and client. The managers can review time spent working on the task at hand and the time wasted on unproductive sites. It’s a great tool to identify inefficiencies in your team. Some of the most promising features include chat monitoring, powerful records, app and web usage records, clients feature, time use alerts, GPS tracking, and integrations with the key project management tools. Pricing: $12 per user per month UnRemot UnRemot is a video-based remote collaboration tool, most suited for daily, repetitive collaborations among small teams. It allows users to set up virtual offices and reap the benefits of physical offices, remotely. With features like single click video calls, UnRemot eliminates the need for sending calendar invites, sharing meeting code URLs etc. giving you a seamless remote experience. Some of the unique features of the remote working tool include virtual office, single click Video calls & chats (group and individuals), productivity reports & screen sharing to name a few. Price: Free for 1 team with 3 members, $ 2.99 per person - up to 25 teams with 18 members in each team Storyxpress Recorder A lightweight Google Chrome extension that lets you capture your screen and webcam together. In one smooth motion you can record a great video message and share it with a colleague, prospect or customer via a simple copy paste link. If, like everyone else around, you too are tired of writing and receiving long cryptic emails at work, it is time you transformed your style of communication. Sales, marketing and customer success professionals can use the recorder tool to create short engaging video bites to make their everyday business communication more personalized & effective. Ditch the olden ways of writing dead emails and cold-calling prospects. Embrace the StoryXpress Recorder instead and experience improved response rate and faster conversions. Pricing: Record & Send unlimited videos in Free plan, Upgrade to unlock more features.   TrackingTime TrackingTime is a simple time tracker software for freelancers and teams. Keep track of progress and billable hours for your projects. Organize and assign tasks for your team and manage their access with user permissions. Keep control over employee attendance, breaks, extra time, and time off with time cards. Create custom online timesheets for productivity, payroll, invoicing, budgeting, billing, and more. Export and share professional business reports with your clients. Track time anywhere you work, from any device or directly in your favorite project management apps like Asana, Trello, Slack, and 30+ online services.   What the future holds The COVID-19 outbreak has caused an anxious trial run for the work-from-home business model on a grand scale. What we are going to learn in the upcoming months can shape the future of remote work. Remote working may not work from all industries but the status quo is already changing for millions of people. Fast Company has predicted that remote collaboration tools and technologies like AI, ML, and Virtual Assistance will play a major role in managing remote employees. In the long run, many businesses will be adapting to the remote work culture because work-from-home is here to stay. This is true especially for businesses that don’t require personal meetings with the customers. Key Takeaways For employers, using a remote collaboration tool can boost employee productivity, lower organizational costs, and reduce the turnover, while the employees can enjoy the perks like lack of commute and flexibility. To make work-from-home more effective, you’ll need to use team collaboration tools, and make sure you have got a separate workspace, a workable schedule, and internet services to meet your needs.
 COVID-19 is going to be a tipping point for the work-from-home business model. Work from home ...
content marketing
20 Jan 2020
SaaS Content Marketing : The Guide You’d Need to Kick-Start your Content Marketing journey!
I'm sure you know why content marketing is important, it's time to figure out the best strategies that may help you win your customers and take charge!   Content Marketing costs 62% less than any outbound or traditional marketing method, and yet it generates approximately 3 times as many leads as conventional marketing.   It’s cheaper and more efficient.   Do you still need more reasons to trust content marketing over any other marketing strategy?   I know it’s not easy to convince you unless I talk facts. So, here are some benefits of content marketing : Conversion rates are 6 times higher for companies that adopt content marketing strategies. 86% of SaaS organizations have specific departments or someone in charge of checking over their content marketing strategy. 58% of marketers believe ‘original’ written content outdoes videos and visuals   The vast majority of SaaS marketers are now embracing content marketing strategy. A good SaaS marketer knows that content marketing can aid their company to achieve brand visibility, lead generation, and nurturing the leads simultaneously.   I am not asking you to abandon traditional marketing, but if you are into the SaaS business, you must pay attention to create a  high-quality, experience-based, top-notch content.   At Troop Messenger, we tried over a dozen of content marketing strategies. There were times we failed at generating desired results. Our blog posts won’t appear in the search results, let alone appearing on the front page.   We failed to stay ahead of CM trends. It was challenging because there are hundreds of things, trends, and strategies to watch over every week.   It took us a while to understand the 3 Cs of SaaS Content Marketing: Consistency, Consistency, and Consistency.   It took us a while to understand that we needed to be directly involved in content creation. Gradually, we resorted to creating content that encouraged visitors to click on our site link, visit the homepage, and subscribe.   Keeping in mind all of our failure stories, the lessons we learned, and the different strategies we employed, I have created this guide for you. It’s the only SaaS content marketing guide you’d need!   How to create a content marketing strategy? Let’s find out here   A. We Leveraged the Power of Google by Mastering Keyword Research There has been an ongoing debate on the usability of Keyword Research Planners. Some say it is dead. Others argue it's the best thing. I say it’s Google is smart, and all the algorithms are designed in a way it enhances as a reader’s readability and helps them with the article with search results that carry ‘phrases’ and ‘keywords’ a person adds in the search bars.   Keyword Research Might not be the almighty thing but it is an important factor. There are tools like Ahrefs’ Keyword Explorer that can help you rank your article by using selective keywords. Such tools allow a thorough keyword analysis and backlinking as well.   Step 1: Check the Search Volume SV (Search Volume) represents the number of times people have types a specific keyword into Google. SV is important as long as you do not wish to create a content strategy with keywords nobody is looking for.   It’s simple as selling a product in a market. You’d sell a product only if it is in demand, right? So, with SV, you know about the demand. When it comes to keyword search volume, there are two primary factors to take into consideration: volume and competitiveness. Keywords with higher volumes mean more potential exposure (or impression share), but will likely be much more competitive. This, in turn, makes it harder to rank for these terms as you’ll probably be going up against popular and well-established sites. If you’re a new website, you may want to begin by targeting low-volume (or medium), low-competition keywords as a starting point to establish some domain authority. if you’re a well-established site, you can delve into the more competitive territory (medium to high SV) to maintain your edge.   In the image below, we did SV for the term ‘flock vs Slack,’ using Ahrefs’ Keyword Planner. This Keyword is super easy to rank and the user intent is high too. SV for ‘Flock Vs Slack’ is 250 with 306 Clicks and 91% Organic Clicks. Hence it’d be easy to use this phrase.     Using the Ahrefs Keyword Planner, we also analyzed SERP position history to find our competitors who are targeting the same phrase and the articles they’ve curated around it.     Step 2: Check for Keyword Difficulty Level Finding the SV is only half the battle. It takes you to popular keywords with insane competition. Hence, at this point, you can use other keyword software like Ahrefs or SemRush. Keyword Difficulty Level, abbreviated as KD, is an important metric since it shows how difficult it's going to be for a blog to have a top-ranking using a particular keyword. KD metric takes into account the amount of backlink that points to the URLs in the top 10 search engines. Hence, At Troop Messenger, we use Ahrefs to check KD for the popular keywords we pick in Step-1. Ahrefs KD helps find the ‘low-hanging fruit’ by giving us an estimate of how hard it will be for us to rank among the top-ranking pages. We did KD search for the term ‘Flock Vs. Slack,’ which has KD of 2, 250 SV, and we’d need to create about 3 websites backlinks to rank in top 10 for this keyword. Since Flock & Slack are already popular, we used these keywords to rank our application Troop Messenger. The term ‘Flock Vs. Slack’ is super easy to rank and the user intent is also very high. Don’t believe us? Google Search the term ‘Flock Vs. Slack’, and you’ll find us there: Step 3: Check for the Intent To understand Intent, you need to have an understanding of user behavior. An intent represents a user’s intent (purpose) for the search. It shows what a user is most likely to do when they are searching Google with a particular phase. For SaaS, keyword intent reflects ‘How ready a user is from buying their products/services?’   To be specific, it’s a guessing game since you cannot be sure. Hence, this is the part where you have to apply common sense as well.   For instance, the search intent behind ‘cost-effective office collaboration tools’ shows that the buyer already knows about Slack and Flock, and they are looking for a more efficient and cost-effective tool. It’s easy to convert this specific audience since we are offering just what they want. When we search for keywords for our Troop Messenger blog, we come across different keywords to find user intent. People looking for office chat application like ours usually search with phrases like ‘Slack,’ ‘Team Chat Apps,’ ‘Slack Alternatives. Search Intent for ‘Slack’ represents the user intent of those who are mainly interested in Slack and would neglect the other's name on the list. Hence, for us, user intent is low here. People searching with ‘Slack Alternative’ means they are looking for something other than that. With our blog, we show them what benefits they get by using us as a Slack Alternative (keyword intent is high here).   B. Leverage the Power of Google & Google Tools Can you create any content marketing strategy without abiding by ‘Google’s and it’s an algorithm? I bet not.   If you want your content to rank high and your SaaS products/services to appear in the top search results, you’ve to distribute your content thoroughly. It starts with spending at least 50% of your resources.   Google should be the ultimate content distribution channel where you create and publish content relevant to your product and the niche.   Let’s take Groove for example. They created content for an exhaustive list of marketing keywords and brought them to the top of search results. Groove promoted its content through Facebook and other Social Media Channels, but it’s Google where they first created a base. From creating customer-oriented how-to-articles to tutorials, Groove did it all.   At Troop Messenger, we leverage the power of content distribution via Google and we make thorough use of Google tools. We know Google results can either make or break our business.   1. Google Analytics: I’m sure you must have set some goals for your content marketing strategies, and with google analytics, you can take a step to reassess your situation. At Troop Messenger, we’ve been using Google Analytics to get a snapshot of our performance over time. Here’s what you can analyze with this tool: Audience engagement Active Users User explorer based on demographics, interest, behavior, mobile, and technology Average time on page Bounce Rate Page Views Unique Page Views   All of this will give you a clear idea of what’s working and what is not, in regards to your type of content, topic selection, etc.   2. Google Trends We all find it difficult to continually come up with a fresh set of ideas and topics. This is why we have made a habit of checking the trends alongside brainstorming new ideas. Here’s what you can do with Google Trends: Explore a new topic Browse what’s trending using time filters Realtime Search Trends for Web, YouTube, Image Search.  You don’t need a specific action plan for using this tool. Just type in the category and see what Google pulls out from trending topics in your niche.   3. Create Blog Posts that Won’t Put Readers to Sleep When you are curating any type of content, remember that the attention span of a human is only about 12 seconds. Hence you’ve to grab their attention right with the first few lines.   You cannot take a risk by creating something that has nothing unique. People do not have enough patience to read an article that is crowded, has long sentences, is boring.   So, before anything else, you must create content that your prospects truly want to read. Here’s a five-step strategy to create the kind of content which makes you closer to the SaaS marketing goals.   Step 1: Research. Research. Research. Every single SaaS content marketing strategy must start with thorough research. Don’t think your imagination can be the only source of ideas. You might be creative, but you still have to find what others are looking for. For the research, Google’s Suggest Feature can be highly useful. Start by searching for a phrase (office chat software) related to your product. Now Scroll to page bottom. Here you’ll see similar searches that are based on user data. Try to understand the intent behind these searches   At Troop Messenger, we further narrow topic research by reviewing our competitor’s content via BuzzSumo. This tool helps us find the content that is performing best in our field.   You can also use BuzzSumo for content insights, to generate ideas, perform the influencers, monitor your performance, and create high-performing content.   Steps to reviewing the content of your competitors:   In the Content Analysis Search Bar, Enter your competitor's name:  When you hit enter, BuzzSumo will display an analysis of all content published on that domain. You can review the topics that got your competitor's maximum engagement.   In the image below we did blog content analysis for our competitor Flock.   Review the formats and Networks that are working Apart from topics, you can use BuzzSumo for digging into the social networks and see where your competitors’ content is gaining traction. See which social media platform has driven the most engagement.   In Flock’s case, it’s twitter chiefly.   Review the content by Backlinks You can also sort your search by the ‘number of backlinks’ and find the articles that have driven most links.   Research who is linking and sharing your competitor’s content Social engagements always amplify content. More the engagement, wider will be the audience reach. With BuzzSumo, you can review the people who shared content on social media from a competitor’s site. This can be done by narrowing search results for ‘Influencers’ and choosing ‘Search Content Shared.’   Use these search results to create and curate high-quality content on the same topic, and target a similar audience. Step 2: Curate Content for Every Phase of The Buyer’s Journey The content or blog post you create should be curated around each phase of your buyer’s journey. Since the goal of SaaS content marketing is to provide the target audience with valuable information, use your blog for the sales funnels. Help your customers understand why your product or services Click here to learn more about sales funnels.  Usually, content marketers mainly create content to create awareness and generate traffic. But that is not the right approach. Content should be used in the entire marketing funnel. Like other SaaS companies, Troop Messenger also needs a full-funnel strategy for executing a thorough marketing plan.   Awareness: In this stage, we created content to target all top keywords related to the office collaboration tools and promoted engaging, entertaining, and informative content to attract the target audience. Goal: The goal of this phase was to help people discover how Troop Messenger can solve their problems of office collaboration and virtual workplace management.   Lead Generation: Once we made the customers aware of our existence, we generated leads by providing them gated, high value, and free content. Brands that are good at lead nurturing, easily generate over 50% more sales, and that too at 33% lower cost.   Hence, at this phase, we continued educating our customers, solving their problems with ‘How To’ content. We delivered facts and data to help prospects overcome their concerns.   For Lead Generation, we also highlighted our USPs so the prospects see why we are the best Slack Alternative.   Goal: Get prospects to engage with our brands and trust our services more and more.   Trial Sign-ups: Since we offer a free trial for 30-days, this stage helped us attract the customers into availing the freebies. It’s a crucial step, and we also highlighted this as a testing phase since the customer’s feedback after the trial helps us further improve the product.   Goal: Trial Sign-ups aimed to encourage our users to install the application, try the software, and decide for themselves.   Conversion to Paid Customers: We continued creating content around the special features of premium plans, the benefits, testimonials of clients and businesses who’ve been using the paid plan and what changed for them.   We deliver high-quality content either through newsletters or blogs and continue educating and engaging about the more valuable features within our software.   Goal: After the trial period ends, it’s all about convincing them to opt for a paid subscription.   Customer Retention: Customer Retention is an important step to retain customers. We do this by constantly providing the value we promised to our customers in the initial phase of their journey.   We created content that further educates each of the customers about all the functionalities. At our blog, we provide guides and step-by-step tutorials targeted at guiding customers on ‘how to get the most of our SaaS product.’   Goal: Continue helping customers to be successful at using the different features of Troop Messenger and avail benefits.   Step 3: Create Something Unique Like I said before, it’s all about uniqueness. A thousand words can earn you traffic for a while, but if your content is not unique, why will people turn up to read?   There’s no shortcut. You have to put in maximum work if you wish to achieve better visibility. If you wish to earn a great response, you must create content that offers something unique. Even a lengthy post cannot guarantee that top spot you desire.   Go big or go home.   For SaaS business, I suggest writing a high-quality and experience-based article. Here are some of the ideas that worked for us: Comparison Articles of alternatives: pros and cons of our competitors or rival’s product alternatives. Feedback articles: It’s where our team members shared their feedback after using a couple of office chat alternatives Vote/Score article: We make our team members vote for the alternative they like using the most. Verdict articles: It’s where we compare different features of different tools and tell the readers who won in terms of a specific feature. Screenshots article: After thoroughly using an alternative, we make screenshots of features/things we like or dislike while using the tool. Step 4: Repurpose Your Blog Posts There are different ways in which content is shared. Some SaaS businesses still prefer sharing information through written content, others rely more on video tutorials. At Troop Messenger, we leverage the benefits through brief posts that focus on special tasks. We have repurposed our blogs into start-to-finish guides. As a content creator, you can further repurpose content for different audiences. Your audience might be willing to listen, watch, or read the content. Different formats are good as long as they engagingly provide information. Here are different ways to repurposing your blog posts: Creating a presentation. Designing an infographic. Creating a Pinterest or Instagram instructographic. Republish old posts. Repost to social media handles as tweets or Facebook posts. Repost on Quora as an answer to questions. Use as newsletters Reuse blog posts as an email series (for example, 11 days projects) Create an Ebook Create a podcast Create a video series Host a Webinar Reuse blog posts as Reddit Answers  D. We use our blog posts as a conversion machine If you have a blog dedicated to promoting your SaaS startup, and yet there is no medium to convert blog post readers into paid customers, you need to review your content marketing strategies.   Most of the blogs fail at conversing the readers into customers because there’s no dedicated place where they can turn into a customer unless they scroll down to the very end. It’s important to write articles that convert. We did the same thing at Troop Messenger. We change the position of a few things:   Call to Action: CTA’s are the most integral part of a SaaS business. Hence, don’t make your CTA stubbed in a corner of the page, or somewhere far in a crowded place. It has to be visible.   The best practice is to put CTA as a fixed menu. It has to be visible enough to catch attention. At Troop Messenger, we have implemented a fixed menu with our call to action button, which encourages the readers to try our office chat application.   Sign-Up prompts: While your readers are reading the content your team has drafted, remind them that they can get all the benefits by signing up. Sign-up prompts are a good way to convert customers. By implementing sign-up prompts, not only did we grew our email list, but we also succeeded in increasing the opt-in rates.   E. Here’s How We Get Our Blog Posts Rank Higher in Search Results: For any content to rank high in google, quality backlinks act as a backbone. Often called Inbound Links, these are the links directed towards your website.   More the number of quality backlinks, more important will your content be in google algorithm’s consideration.   Google considers such a website more important and gives better credit by showing them first in the result page after a query.   At Troop, we follow the backlink mantra religiously, and frequently create content relevant to our niche (SaaS products) and generate backlinks with the same process.   1. Guest Blogging to create backlinks: You have to understand the importance of guest blogging. It lets you share your expertise and at the same time, build your authority too. With the backlinks, you can also boost your SERP rankings.   Since we have started Troop Messenger from scratch, we resorted to guest blogging to get our monthly traffic. From ‘Top Office Messenger Applications,’ to ‘Growth Hacking strategies, and ‘Startup Funding Ideas’, we’ve created guest blogs on a vast range of topics.   We use the staircase blogging strategy: With this strategy in mind, we create high-quality content for websites (third-party blogs) that have a decent number of traffic. We pitched guest blogging ideas to reasonably popular blogs We continued writing for these sites where the competition wasn’t too intense, and following the same approach, we built for us a great writing portfolio.   At Troop Messenger, we didn’t guest post only for the sake of backlinking, but also to showcase our expertise and to present our product to a bigger audience.   2. Blogger Email Outreach Strategy : What Should be the Next Step After Guest Blogging?   If you are one of those entrepreneurs who want to scale your posts and reach a wider audience, Blogger Outreach should be the answer.   Sounds Alien?   Let me explain.   Blogger outreach is a method of putting your content across relevant industrialists, bloggers and experts from your niche, by sending them a personalized email.   The objective of these emails is to convince these experts with a larger audience to talk about your content. Give you a shout out!   Blogger Email Outreach = Broadcasting.   Two things you need to keep in mind when trying the blogger outreach strategy: Choose your target very carefully Use Content Explorer to reach people linked to articles from the same niche and topic Craft your pitch to evoke curiosity with the subject line Make sure to send them a highly personalized email Explain why you’re contacting them Avoid Fake Flattery Always End with a clear CTA Example of Some of the best outreach subject lines:   3. High-Quality-Captioned Visuals: We create our images for every blog post. By designing great visuals, featured images, and infographics, we manage to grab your reader’s attention. But the trick here is to optimize the image. Don’t leave it uncaptioned. Add the link. Your images should be easily available online. Choose the right alt tag. Add the best keyword that fits with your image and put it with the alt text. I suggest using a long-tail phrase/keyword as an alt tag.   4. Reddit Marketing Reddit has about 1 million communities and 51 million unique users. It has proven to be the most intimidating social network for us. At Troop Messenger, We frequently post in relevant subreddit and get engaged with the users in the subreddit. Subreddits: There are subreddits (categories) for almost anything you can think of. Each is identified by With a helpful search feature, you can search for a subreddit of your choice using keywords. Once you find a handful of relevant subreddits, start using Reddit for real.   Reddit sure looks like the early 2000’s message board, but it has a reputation many other social media platforms still fail to match. It’s a huge aggregator. Here’s what you can do with Reddit:   Submit links (repurpose your blog posts) that are relevant to a specific community. You can also submit self-posts, which are posted as original contributions by the users. Text posts enable a user to submit original content, which helps drive quality traffic. Redditors can either downvote and upvote your submission, which generates a karma score. This Karma score works wonders for Reddit's credibility. Hence, avoid getting downvotes as less as possible. The only way to have a good karma score is a submission of valuable content. In our subreddit, we also host AMA (Ask Me Anything) where Redditors ask questions, we answer, which helps us establish a relationship.   5. Quora Marketing Quora has 300 Million Users. Unbelievable, right?   When we launched Troop Messenger, we were looking for ways to confirm authority in our niche, create brand awareness, and increase organic traffic. We did it all via Quora.   Through Quora, we searched for specific topics related to our business. We targeted questions that appeared in google search. We also created a few questions to collaborate with many industry influences. We answered questions with authority and passion and added links to our website for those who wanted to read more. Paid Advertisement, where we targeted users topic-wise, further helped us increase the conversions and clicks.   With Quora, we succeeded in highlighting our position as an industry leader, built valuable relationships, and drove traffic to our website.   Conclusion There’s no denying the fact that content marketing has evolved into an integral element of marketing for pretty much all types of business. Especially for SaaS, content marketing has become one of the standard practices.   Want to escalate your SaaS business to new heights? You cannot do it without strategic content marketing tactics.   Sharing Educational and Informative content with the target audience is important, which is why ‘content’ is a crucial tool for SaaS products and its marketing.   With content marketing, not only can a company effectively educate its customers on how their product works, but also encourage them towards giving it a try to avail of the benefits.    
I'm sure you know why content marketing is important, it's time to figure out the best strategies th...
23 Jan 2020
The Top 20 SaaS Products and Companies to Watch in 2020
Looking for the list of the top, best, and fast-growing SaaS Startups, products & companies in 2020 of India & Worldwide ?.   Your search ends here.   You can find all the examples of SaaS facts, Saas statistics, Saas Industry and  Saas examples. Read on to know.   Did you know that 73% of businesses plan to launch SaaS products and make all their systems SaaS by 2020?   Swiftly and Smartly, our World is shifting towards ‘Software as a Service’ era. Some of the best saas companies are already there, while most others are likely to follow.   Vendors and businesses are either building new SaaS products or acquiring the existing ones.   Wait for a couple of more years and your workplace will never be the same again.   Believe us or not, a new type of workplace has already emerged: SaaS-powered workplaces that rely less on the office desk, and more on the internet connection using a high-speed internet provider.   Compared to a conventional company, a SaaS company is 52% more likely to attract better talent, and in that process, succeed more.     While these statistics may surprise a few people, there’s no denying the fact that the way businesses operate, and the way services are consumed is changing.    List of saas content   1.  What is SaaS and its Definition 2.  Examples of saas companies 3.  SaaS Solution: Advantages 4.  SaaS Startups: Facts & Statistics 5.  Categories of saas companies 6.  SaaS Products and Companies What is SaaS and its Definition Software as a Service (SaaS), is one of the variants of cloud-based services where instead of downloading software in your business network or installing it in your PC to run and update, you instead get to access an application directly from the internet browser. The software application can comprise anything, from unified communications at the workplace to office software among an extensive list of business applications that are available.   Examples of saas companies BigCommerce Troop Messenger Salesforce Google Apps Dropbox MailChimp Hubspot ZenDesk DocuSign Slack SaaS Solution: Advantages For consumers: The ability to access the software on any device, at any time, anywhere Better affordability: Subscription basis pricing plans instead of paying a big lump sum upfront Instant software upgrades access For companies: Faster deployment of the solution in the company Increase in data security and decrease in software piracy Higher reliability because of scalability options and upgrade on-the-go Compatibility with different platforms, thus covering a wide audience using Windows, macOS X, Linux, iOS, Android, etc).   SaaS Startups: Facts & Statistics By the year 2023, the SaaS products market has been forecasted to have a worth of $60.36 billion, at a CAGR of 9% (Technavio). As per a survey, the number of SaaS products in marketing niches in 2017 was 8,500, which was only about 500 marketing tools in 2007 (PriceIntelligently). The revenue retention rate of leading SaaS companies is 100% ( 38% of companies are almost running as SaaS companies (   73% of businesses are planning to shift as a SaaS company in the next few years ( 86% of businesses that are using SaaS products have reported having experienced higher employee engagement. (BetterCloud) What kind of multiples category do we see for saas companies?  Customer Relationship Management (CRM) Software Enterprise Resource Planning (ERP) Software Accounting Software Project Management Software Email Marketing Software Workplace Collaboration Software Workplace Attendance Management Software   Top 20 SaaS Products   1.  Dropbox 2.  Troop Messenger 3.  MailChimp 4.  HubSpot 5.  Salesforce 6.  Slack 7.  Time Dynamo 8.  Atlassian Jira 9.  Click2Magic 10.  GitHub 11.  Pluralsight 12.  Workday 13.  Survey Monkey 14.  iBUZR 15.  Veeva 16.  Splunk 17.  Paycom 18.  Wix 19.  TaskRabbit 20.  Teem    21.  HelpCrunch    22.  HopperHQ    Dropbox: Cloud Storage Software (B2B, B2C) About the company: Dropbox is where you bring together all your content and files. More than 450,000 businesses have trusted this SaaS company for its security infrastructure and consider as one of the largest saas company USP Ability to share photos and files without a USB drive Team collaboration from anywhere, at any time.  What worked for them Innovative service and product approach that replaced USB drives and pen drives forever Easy installation process Dropbox offers a multi-language support The app is available on multiple platforms Simple design User-friendly interface High awareness among internet users   Troop Messenger: Team Chat Software (B2B) About the company: Troop Messenger, as an office chat software provides clients with a virtual workplace that can be accessed anywhere, anytime, and used for a great deal of communication and collaboration. From one-on-one messaging to audio/video, calling, live location tracking to file sharing, and integrations, there’s so much to do with this SaaS product and this is considered as one of the fastest-growing saas company USP High Trust Instant messaging platform designed for security-conscious organizations like Defence, Military, and Government organizations. Forkout (Send a single message to multiple users/multiple groups at once) Burnout (private chat conversation window) What worked for them  Reaching out to customers that are looking for Slack Alternatives Enhancing security with multi-factor authentication. Quick response rate Reduced storage cost Reaching out to customers with successful case studies  MailChimp: An Email Marketing Tool (B2B, B2C) About the company: MailChimp is a highly efficient email marketing service provider. Known for its low-cost plans and excellent built-in templates, this SaaS product has helped millions of companies streamline their Email Marketing needs. USP Sending ‘Superior Auto Responders’ is the Unique Selling Point of MailChimp Specific strategies of customer retention & acquisition MailChimp repeatedly targets their prospective customers by reminding them about the importance of Emails. According to their website, Email averages $52 ROI for every dollar spent. All in One Marketing Plan Personalized behavior-based campaigns Creation of marketing content using different audience tools What worked for them? This SaaS product Offers 4 flexible pricing plans for different types of businesses. The Free plan with all the basics for startup businesses helped MailChimp make a mark in the industry.   They nailed it further with additional plans like Essentials, Standard, and Premium: All designed to improve the insights for growing businesses in need for more customers   HubSpot CRM: Customer Relationship Management Software (B2B) About the product: HubSpot’s CRM is designed to offer a sales team a platform to create company profiles and contacts, and neatly organize every detail they need for streamlining communication with the customers. This SaaS product is one of the most biggest integrated CRM available in the market. USP: Easy blending with all the ongoing sales process is HubSpot CRM’s USP. The tool can be easily integrated with: Microsoft Google Dynamics SugarCRM BaseCRM Google Chrome Salesforce Zapier Shopify Specific strategies of customer retention Free pricing model with all essential features Frequent mapping out of customer experience Highlight case studies during their sales and marketing processes. What worked for them? Lead Importing Intuitive Interface Email and Phone Integration Drag and Drop Communicator   Salesforce: A Cloud Computing Service Software (B2B) About the company: Much like HubSpot CRM, Salesforce is also a SaaS company that has established a mark as a CRM service provider. This CRM allows businesses to use the cloud for establishing a better connection with their potential customers and client and consider as one of the best saas companies to work for  Products Example: Salesforce Sales Cloud Salesforce Community Cloud Salesforce Collaboration Salesforce Commerce Cloud Salesforce Platform Salesforce Einstein USP: Every SaaS product of Salesforce has different USP, but when viewed as a bigger picture, Salesforce offers a unique experience when it comes to re-shaping a company into an improved and informational organization.   Specific strategies of customer retention Salesforce has repeatedly worked to be perfectly clear in their marketing messaging. Making Every Employee a Key Player in the customer retention strategy Engaging the marketing leaders and Select Journalists Using Storytelling technique as a key marketing strategy   Slack: A Workplace Collaboration Tool (B2B) About the company: Slack is a messaging application that boasts of having onboard companies like BBC, Oracle, IBM, and more. This workplace collaboration tool is a SaaS product, an outcome of innovation coupled with exclusive marketing hacks.  USP: One of the primary reasons that led to the growth of Slack is that they never compromised or lost on the human touch during their journey towards growth. With Slack, you get a bright, bubbly UI, with great interactions that have helped the company create a personality for their product. Slack, like a SaaS product, provides a distinguished experience that lingers with each login. Specific strategies of customer acquisition & retention Fair Pricing Policy Growth acceleration via thousands of integrations Great implementation of customer feedback What worked for them? Slack didn’t build too many features, rather focused on establishing a few of them very well. For example, they focused on the three main features: Search, Synchronisation, and File Sharing. These three features have given slack a real competitive edge in a market that has witnessed the entry of many tech-giants.   Time Dynamo: Attendance Management Software (B2B) About the Product: Time Dynamo is a work-force attendance management software designed to ease the efforts needed for employee attendance and recording in a large enterprise. Tvisha Technologies, an Indian based SaaS company, has developed Time Dynamo, which cuts down on the labor costs through tracking the presence and absence of employees.   USPs Biometric Integration Attendance Tracking Analytics and User Report Payroll and HCM Integration Specific strategies of customer retention Re-engagement of customers Leveraging of customer feedback Over Delivering on the promise What worked for them? The SaaS product’s ability to allow real-time attendance has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and a ‘to-go’ software for attendance management.   Atlassian Jira: Software project management tool (B2B) About the company: Atlassian is a SaaS company with several SaaS products. Atlassian Jira is one of the project management tools that is used by agile teams. This SaaS product is built for software teams that are planning to plan, release and track great software. USP Roadmaps for communicating plans with the stakeholders and employees Kanban boards for full visibility Easier configuration What worked for them? Agile reporting feature has worked in favor of Atlassian Jira since it allows teams to have access to over a dozen of real-time reports and also out-of-the-box and actionable insights into their team’s performance: Sprint Report Version Report Velocity Chart Burnup Chart Calculative flow diagram   Click2Magic: Customer Live Chat Support Application (B2B) About the Product: Click2Magic, a SaaS product, is a Live Chat Support Application by Tvisha Technologies, an Indian based SaaS company. Using Click2Magic, you can seamlessly connect with your customers and simultaneously resolve their queries. USP:Agents get to stay in touch with the customers and resolve queries even when they are not at their desk, i.e., anytime and from anywhere. What worked for them? Help Centre for valuable customers through Mobile and Web Application Provide Support even when agents are on the move Availability for both iOS and Android devices   GitHub: Software Development Program (B2B, B2C) About the Company: GitHub is a software development platform. Using GitHub, you can host and review codes, build software, and manage projects alongside 40 million developers. GitHub, as a SaaS product, offers users to take collaboration to the next level with many administrative and security features designed especially for teams. USP: Bringing together teams to work through problems, share ideas, and learn from each other along the way. Specific strategies of customer retention Building a most important social network for software engineers Developing a massive code repository Word of Mouth by Superfans What worked for them? Facilitating integration of tools that a user has been using through integrations Freemium pricing plans Welcoming Open Source   Pluralsight Skills: Technology Skill platform (B2B, B2C) About the Company:PluralSight is a technology Skill platform that provides web development training, IT certification learning, and on-demand skill training for employees to help their career move forward. Using this SaaS product, you can upskill your team into a better workflow efficiency and modern roles USPsTraining modules trusted by companies of different sizes to help them scale their business further. What worked for them Targeting the companies that faced backlash due to unskilled labors Making Skill Development a strategic priority Safeguarding against the security threats Software Dev Teams IT OPS teams    Workday: Cloud ERP System for HR, Finance and Planning (B2B) About the company: Workday is an enterprise-level SaaS company with multiple SaaS products used for financial management, human resource management, and planning. With this tool, employers can oversee time tracking, employee data, expense management, financial accounting, and procurement. USP A single, comprehensive, and all-in-one system for three things: HR, Planning, and Finance. Handling of accounting tasks from an analytical perspective, native accounting functions   What worked for them? Onboarding popular SaaS companies like TripAdvisor, Netflix, Airbnb, and National Geographic. Offering an Easy-to-Interpret Dashboard Visualisation Personalizing each employee’s education with interactive materials and tailored lessons   Survey Monkey: Surveying tool (B2B, B2C) About the Company: Survey Monkey, a SaaS product, helps the companies from different industries get the feedback they need, and seek answers to the questions they’ve been waiting for, and simultaneously ensures prioritising the trust, and sustaining data security.   USP Turn feedback into Action Easy to measure feedback Fully White-labeled Surveys Employee Engagement features Market Research features for keeping track of industry and market trends   What worked for them? Onboarding leading companies like Hp, Box, Lyft, and more. Quick Insights of survey results with summaries and automation charts Analysis of text responses with Sentiment Analysis and Work Cloud Fastest Survey Creation Customization with dozens of survey themes   iBuzr: Cross-platform instant messaging application (B2B) About the Product: iBUZR is a non-intrusive messaging platform developed by Tvisha Technologies, SaaS company, which sans the bother of being disturbed constantly. Users can exchange texts, images, audio messaging and videos for free. USPs: Quick Messaging: You can choose from existing templates to send a reply or create your own message as well. What worked for them: iBUZR meets the need of modern-tech savvy and extremely busy people who find it annoying to type long sentences as a reply, and would rather want something direct and ready-made to communicate.   Veeva: Cloud-Based CRM (B2B) About the company: Veeva Systems is a CRM app that has been built on the Salesforce, and specifically designed for businesses in the biotechnology and pharmaceutical industries. Using Veeva as an excellent SaaS product, the pharmaceutical companies can manage their sales, follow health industry regulations, and also control the operations. USP Account Identifier for an additional way of labeling accounts Coaching reports Surveys Account plan dashboard that helps manage activities around key accounts   What worked for them? Offering Veeva CRM for iPhone and Android phones Offering actionable insights through deploying questionnaires Targeting a specific industry   Splunk: An App that turns Data into actionable Insights (B2B) About the Company: Splunk is a SaaS product that captures, correlates, and indexes the real-time data into a searchable repository that is used for generating graphs, reports, visualizations, and alerts as well. It’s chiefly a horizontal technology that is used for web analytics and application management. USP Turn Data into Action Get a Complete View of relevant data from the organization’s system Designed for data-driven future What worked for them? Faster Investigations enabling users to fix issues in real time Reduced downtime that keeps a mission-critical app up and running Faster time to innovate and improve app release Engaging with the community of experts   Paycom: Human Capital Management Software (B2B) About the Company: With Paycom, you can pay your employees on time and accurately. The payments are processed faster so that your efforts to hire, retain, and engage employees are never blemished by errors. USP Eliminate the frustration of manual data entry One system of record for all employees Online payroll processes Payroll Tax management Payroll Analytics Employee managed data What worked for them? Communicating what the market wants and care about Highlighting all the advantages of SaaS products in a classy way Telling a story about their product   Wix: Website Creation Tool (B2B, B2C) About the Company: Wix is a highly intuitive and easy to use website builder. It has a great many features that make designing easy and offers good value for money. This SaaS product is recommended for website builders of different niches. USPs Over 500 designer-made templates Drag and Drop tool for customization requirements Custom Domains Mobile-Friendly What worked for them Offering a platform where one can create a website and manage the business as well- at one place Facility to build customer relationships right from the website Dedicated Support team to help customers along the way   TaskRabbit: Online and Mobile Marketplace (B2B, B2C) About the Company: Taskrabbit, a SaaS company, connects the everyday service providers like plumber, carpenter, movers, electricians with house owners, which means the people who need those services. With TaskRabbit, you can get more done in less time by connecting you instantly with skilled taskers that can do odd-jobs and errands, so you can be more productive at your job. USPEveryday life made easier by connecting taskers and people seeking help for odd tasks. What worked for them? Facilitating an easier interaction between both parties GPS location tracking Easy selection of taskers through genuine reviews   Teem: Workplace Experience Software (B2B) About the Company: Teem is a space booking software that makes it easier for businesses to plan and schedule seminars, workshops, conferences, and meetings. With this SaaS product, you can facilitate a seamless and very flexible booking wherever and whenever you want. USPs Seamless space booking wherever and whenever you want. Secure and effortless visitor management What worked for them Analytics that help businesses create a better workplace experience Web-based visitor experience to improve security and save time Navigation and wayfinding solutions that make it easy for attendants to find their way   HelpCrunch: All-in-One Customer Communication Platform (B2B, B2C) About the Company: HelpCrunch is an omnichannel customer communication tool that combines live chat, help desk, email automation, popups, and knowledge base. With HelpCrunch, you can deliver proactive customer service in real-time, create email marketing campaigns, and boost sales without switching between the channels. USPs: Omnichannel customer communication platform Shared inbox Continuous communication Proactive engagement What worked for them? Technological and financial partnership with UniSender Integration with Slack, WordPress, Squarespace, Shopify, and others  Regular new feature releases (custom inboxes, snooze chat, mobile SDKs are the most recent ones) Best in class chat customization Great customer support   Lessons Learned: Key Takeaways To summarise, we can say that a significant number of SaaS Startups have made it big in the last few years. The credit goes to the rapid development of software-related technologies, the growing number of users, product innovation, and the smart marketing techniques these companies have employed. We can see that the majority of these SaaS companies have launched products that reduce manual labor by integrating a smart solution. SaaS companies are now on a runaway train. There’s no sign of stopping. As a result, we are going to witness a new variety of workplaces, called as the SaaS-empowered workplace. SaaS products are certainly creating incredible benefits, including increasing employee satisfaction, bolstering communication, and reducing costs. Timely: Automatic Time Tracking Software (B2B) About the Product: Timely is an automatic time tracking software designed to help individuals and teams work on tasks that matter. Memory AI, a Norwegian-based SaaS company, has developed Timely, which minimizes time logging efforts with its automatic and smart suggestions. USPs Automatic time tracking Time reporting and analytics Mobile time tracking Integrations with popular calendars, to-do lists, and project management software  Specific strategies of customer retention Re-engagement of customers Leveraging of customer feedback Over Delivering on the promise What worked for them? The SaaS product's ability to automatically track time has helped it get an identity in the market. The company reached potential clients and frequently reminded them of the importance of a one-stop resolution and as the easiest hassle-free software for time management Social Champ - A Social Media Management Tool   About the company: Social Champ is one of the social media management tools with support for multiple different social media networks. The tool provides incredible automation features for scheduling and posting content, including Auto-RSS feeds, bulk upload, social media calendar, and many others!   USP:  One of the primary reasons for the success of Social Champ is their ability to strengthen and grow with their customer base by taking their feedback into account. With Social Champ, you get a gorgeous UI, which is not only vibrant but also very easy to navigate. Social Champ has pretty reasonable pricing as well, with plans for all sizes of enterprises.   Specific strategies of customer acquisition & retention Transparent pricing policy Live customer support at all times Email follow-up timely HopperHQ: Social Media Scheduler and Analytics Tool About the company: Hopper is the perfect tool for all social media managers who want to get more organized since it provides features and tools like Instagram and Facebook scheduling, Instagram Grid planning, and more. This healthy system of social media scheduling allows you to connect and engage with your audience in a more effective way. Products Example: Calendar planner Phone preview Draft posts Image editor Post creator, and more.   USP: Each feature and tool of Hopper HQ has its own USP. All combined, it turns into your all-in-one tool for effective social media scheduling and engagement improvements. Reach out to your audience in a faster way!   Specific strategies of customer acquisition Hopper allows you to craft unique messages for your audience. Helps understand and build your own marketing strategy. Gives you the advantage of engaging more customers via an individual approach.    What worked for them? Social Champ worked on a customer-centric policy that focused on providing a solution for the problems that the users faced. The tool also was very clear what they offer and how they offer. Additionally, the tool provided the two most important features for social media management, which are posting and scheduling. Lastly, a clean design with a focus on the features was a winning bet!   With these points in mind, it is safe to assume that SaaS companies are the future, and in order to be future-ready, we need to learn a lot from these successful SaaS products that have made their mark in the highly competitive industry.
Looking for the list of the top, best, and fast-growing SaaS Startups, products & companies in 2...
troop messenger
09 Jun 2021
Watch at the Trends Designed for the Future of Troop Messenger!
These days, the team collaboration tools are enormously helping businesses to combat the coordination challenges that working teams face! The ever-increasing collaborative technology, tools, and systems allow group work to happen at ease, both at the office and remote locations. The changing times are making the future of work collaboration change according to it. Hence Troop Messenger supports in-office, remote teamwork, or the hybrid working model, which is a fusion of both, with its ever-trending features and facilities. The digital collaboration workspace products like Troop Messenger are the real game-changers of remote communication. It successfully allows teams to manage and organize work across various global locations through a unified team collaboration platform through its desktop, mobile, and web browser editions. As a growing work management space for teams of all sizes and forms, Troop Messenger strives hard to solve the collaboration challenges of the future with a concrete product vision. The purpose-built features of Troop Messenger help teams have a deeper focus on the work conversations with minimized distractions, as they get all types of team productivity and collaboration facilities within it. In addition, it offers the deployment models of SaaS,On-Premise, Chat APIs-SDKs, Custom application to fit all industry types alongside privacy-conscious organizations like Government and Defense. Let me share with you the Troop Messenger’s vision and the walk-through of few features that help businesses and work teams achieve their organizational goals. Its objective is to uncover the challenges of workplace collaboration with it never seen before features. Here are the three trends planned for the future of work with Troop Messenger. Focused Team Conversations This team chat tool holds a wide variety of supportive features of productivity to let teams have a focused vision on their project work conversations. These avant-garde facilities like advanced file management, project management, developer-friendly collaboration features, etc., within the Troop Messenger, allow in-house or remote teams to save crucial work hours. One can experience a smooth chat-call transition while exchanging project work updates over the group conversations chat.   The never-seen-before developer-collaboration features Besides making team collaboration simple for the project teams, sales and tech support teams, client engagement teams, and more, Troop Messenger cares for the coder’s community too. It has designed the Jointly-Code for making them write and edit the feature code when they collaborate over a group audio-video call. Also, the code-snippet helps them share the code with fellow developers across this collaboration workspace in many programming languages like no other software of the same genre does. The Right workflow happens with the right collaboration tool! You don’t have to reinvent the wheel to give your teams the perfect collaboration tool. You have to look for the one that improves teamwork and hence the organizational growth. Let your teams plug and play with the features they require for successful project collaboration with the help of Troop Messenger’s customized workflow collaboration facilities. Give a walk-through of the tool to find the features; Fork out, Burnout, Quick Response panel, message essentials, chat area filters, read receipts, respond later, the contacts book, in-app help, integrations, and more to conclude your daily office communication faster and better.   The closing! Join your hands with Troop Messenger to let your teams work faster, organize project communication better, adhere to project deliveries on time, and do a lot more with its customer-oriented and ever-developing features to help the future of workplace collaboration.
These days, the team collaboration tools are enormously helping businesses to combat the coordi...
guest post
08 Feb 2021
Why Your Business Needs to Integrate an AI Chatbot in 2021
Chatbots sit in an interesting space in the digital world. On the one hand, they clearly offer potential. The ability to answer queries and take the menial workload off means more work-hours saved.   And yet, there are considerable hurdles to implement them. Firstly, AI-powered chatbots are hardly perfect. How many times have we had a hilarious encounter with a chatbot which keeps giving us answers we never asked?   Often, the very utility of conversational AI-powered chatbots is questionable. Chatbots can at best answer simple questions. But, depending on the complexity of a website, such abilities may not be required at all.   All of this of course leaves many business owners hanging in the dark. Should they go for a chatbot or not? In the following paragraphs, we shall explore what chatbots are and whether they might be an asset worth investing in.   Types of chatbots   While chatbots may have started as simple query-answer engines, they’ve morphed into far more sophisticated tools today. So, we have two types of chatbots available today —   The original, simple chatbot which spits out programmed answers to expected questions. It simply says something like “I don’t understand,” or “let me redirect you to someone” when confronted with a question it can’t answer. A simple chatbot workflow looks like — Conversational AI solutions capable of understanding user intent. Apple’s Siri would be a good example here. These systems have complex modules including Automated Language Recognition (ALR), Spoken Language Understanding (SLU), Dialog Manager (DM) and Natural Language Generation (NLG). A conversational UI will look something like —  The evolution of man-machine conversation is an interesting one, albeit beyond the scope of this article. Check out this piece on the difference between chatbots and conversational AI from which the definitions above are taken. Figuring out whether your website needs a chatbot   Right, so chatbots have come a long way. But, do you even need one? Unfortunately, this is a tricky question to answer.   At the surface, chatbots do offer value. Any website could use a chatbot since they help users find the information they are looking for faster than searching the site manually. They also have a great ROI when compared to conventional labor scenarios like hiring a college student to work online and support your business. They are fairly different from team chat softwares. Even so, chatbots aren’t exactly a fire and forget investment. You will need to set aside time and money to make them work. Not to mention, since conversational AI is an evolving technology, your chatbot will need periodic updates and maintenance. But while the decision may seem perplexing, there are a few telltale signs you can use to determine whether you need a chatbot or not.   You offer a fairly technical product or service   The more technical a product gets, the more questions it inspires. More often than not, most questions will be similar. While you can always put together a FAQ section, chances are your audience may not be able to get to it, or will simply not bother to read it. Conversational AI chatbot solutions for websites will be ideal here.   For example, a European telecom company set up a pilot program to test conversational chatbots for common inquiries. After about five weeks of training, the chatbot was able to resolve 82% of the questions on its own, and 88% with some human help.   The same can hold true for any company offering technical products or services. The SaaS investment service EarlyBird for instance offers a service for parents looking to invest in their children.   In this case, anyone visiting can have a plethora of questions that the site can’t answer on the homepage itself. How does the investment work? Is there a maturity period? Will the investment command an interest? A conversational virtual assistant can prove valuable here.   Since the website already has an FAQ section, this can be expanded into a conversational AI chatbot. Likewise, Inflow Inventory which offers an inventory software solution has quite a lot to explain in very short space. It can easily use a chatbot to answer questions its visitors are bound to have.   You offer a wide variety of products   There’s a rule in the digital marketing world — if someone can’t find what they’re looking for in 15 seconds, they’ll leave. Obviously, this doesn’t bode well for eCommerce websites with a lot to sell. That’s why businesses should create videos and embed them on the various pages of their website.   The more products you offer, the more content you need to put on your site. Consequently, there’s a greater chance someone won’t find what they’re looking for and leave. While search bars can help here, the problem can exacerbate if many of the products are similar in nature.   Check out LFA capsules fillers for example — The website clearly has many products that are hard to tell apart. But, since a visitor may have specific requirements, they’ll have to go through the site to find the right fit. In this case, LFA capsule fillers can build some clever conversational engineering into their website and help visitors find what they’re looking for faster.   Similarly, the website Preply which offers an online space for tutors and language students to collaborate can also use a chatbot. First-time visitors might struggle to find the right tutor, in which case a conversational chatbot can understand their requirements, and direct them to the right tutor.   Currently, they offer live chat support only when agents are available. Visitors to their website need to check their support page for support timings and other ways to get help.     Your customer support staff spends more time answering generic questions   It takes a lot of time to train support staff to communicate properly with customers. And yet more often than not, they tend to answer questions that could’ve been solved with a simple search. Think questions like — What's the price of X product? How long does shipping take? How can I track my package? Who to contact for X issue? Etc Is there a coupon?   An AI chatbot can easily answer such questions. But, a chatbot can solve other problems too. Even though many of a customer’s questions will be simple, they may still have to face common customer support issues.   It can take far longer to get an available agent. Or, the support person may not know the answer. Or, the query gets redirected several times.   A chatbot is on 24/7, so, no waiting. It will also either know or won’t know, so, no umms or ughs. Finally, it can direct people to the exact resource since it can scan an entire database in a second or so.   The chatbot on this PLM company’s website is a great example of an AI chatbot:   Based on the responses selected, the chatbot will provide and request specific information to the user. This keeps the responses provided relevant to every user's personal needs rather spitting out one-size-fits-all responses.   For example, the train ticketing and reservation company Amtrak used chatbots to answer 5 million questions a year. They even made an astounding 800% return on their investment. Features to include in your chatbot   There are bad chatbot implementations, and there are good ones. You don’t want your chatbot conversations ending up like this —   Again, training a conversational AI chatbot is not what we’re talking about here, but here’s an exhaustive resource on the same. Even when you do have a great chatbot, there are a few tweaks that can take it from good to great. Here are a few ideas —   Offer the most logical option right at the start While people opening a chatbot will know what they are looking for, you can offer them options, too. Check out the chatbot implemented by Reply —     This is a fairly simple implementation. But Reply gets a few things right.   Firstly, the header says Reply Team. So, the user knows their messages will be delivered to a human, even if they are conversing with a bot.   Next, Reply offers marketing automation tools. The most logical course of action a user can take is to book a meeting here. The bot then simply helps the user set up an appointment.   The takeaway is that your bot needn’t do it all. You can have it only dedicated to single tasks like scheduling appointments or finding articles.   In case there’s no answer, let the visitor know when you’ll reply   It’s entirely possible that your chatbot won’t be able to help visitors at times. In such cases, be sure to show the time it will take for an agent to get back to them. This may seem like a small point, but your visitors will appreciate it.   For example, GiliSports showcases the time they take to get back to their visitor’s queries on their chatbot —   Let your chatbot flaunt your style   A chatbot’s utility is obvious in how effectively it can understand and answer queries. Even so, no one will want to communicate with a robot. One way to give your bot some style will be to identify it with what you do.   Runners Athletics will be a good example here. The company offers glasses for runners. And the chatbot invites the site visitors to talk with fellow runners.   Include a human picture in your chat box   Communicating with a bot isn’t something most people are going to be used to. You can make the conversation easier by including visuals in your chat box.   A great way here is to add a picture. It can either be that of the customer support agent who handles redirected requests, or, even a stock photo. Check out the chat box used by Goaura —     Another way to make your chat more human is to directly inform your customers that they will be talking to a real person, as you can see above with GoAura. Moreover, it has a friendly picture, and information about when the user can expect an answer from an agent. Both of these inclusions help keep the conversation polite, predictable and easy.    Conclusion Despite the hurdles mentioned above, chatbot adoption rates continue to rise across the board. In fact, according to Deloitte, by 2022, we’ll be chatting more with chatbots than our spouses.    Conversational AI certainly offers a solution to mundane business issues, and, you should at the very least give it a whirl.
Chatbots sit in an interesting space in the digital world. On the one hand, they clearly offer poten...
08 Apr 2020
5+5 Remote Collaboration Software and Tips to use during COVID-19
With the COVID-19 pandemic, work from home has become a norm and remote collaboration software has become more important than ever. In fact, due to the coronavirus outbreak, a vast number of employees are working from home for the first time - which can be daunting for the unversed. And it can be even more complicated if you don’t know the right tools. Fortunately, we live in a world where remote collaboration can be as effective as face-to-face interaction. There are dozens of feature-rich remote collaboration tools that can revolutionize how employees work from home. To keep the wheels running smoothly, we’ve gathered a list of best collaboration tools for businesses. I’ll divide these tools into different categories, depending on the functions they serve. Remote collaboration tools for Work from home pain points In order to manage your teams remotely and ensure business continuity, you need a combination of different software. You’ve to take into consideration the immediate goals of the company, number of employers, and the current economic situation. Generally speaking, a remote team needs different software: Voice & Video calling Software  Business Instant Messaging Software File Sharing and Collaboration Software Screen Sharing Software Vendor Management Software Fortunately, we have options. There are tools that can help your teams during these challenging times. But, onboarding your teams on so many different platforms, that too without prior experience, can be a headache. Put simply, the best practice is to stick with one platform that can resolve all your work from home pain points. Choosing a multi-purpose app can help you avoid app fatigue and onboarding issues. Troop Messenger for Remote Team Collaboration   As one of the most promising additions to remote collaboration space, Troop Messenger offers instant messaging, video conferencing, project management, and productivity features. Troop Messenger, as one of the best remote collaboration tools for business, has all the essential features remote employees may need. Troop Messenger is a feature-rich business chat app for internal communications. It has all the essential features you need to communicate and collaborate with your internal team: Instant Messaging in Private and Group Chats Video and Voice Calling  Hassle-free collaboration with Suppliers or Vendors  Confidential chat with in a private chat conversation room  Live location tracking  Cloud File Storage, Sharing, and Collaborative Editing  Integration with Google Drive and Dropbox   Case in point: Troop Messenger’s strong point is that it functions as a multi-purpose work from home software with all essential features.   Troop Messenger Highlights: TM lets you collaborate with all your employees, clients, and vendors regardless of where they’re working from. It pushes up seamless communication between the team members. It has a clean, easy-to-use interface that allows users to interact, engage, and collaborate. Some of the most impressive TM features include unlimited groups, unlimited message history, incognito window for a confidential chat, data records, storage up to 1 TB, and more. Troop Messenger has been designed as a compact tool for small, medium, and large enterprises. This high functionality, low-complexity tool addresses various domain specificities. TM allows admins to add vendors, suppliers, and freelancers as orange members who get restricted access to the workspace. Troop Messenger can be integrated with essential apps like Dropbox and GoogleDrive. With Troop Messenger, your team can migrate their files, documents, and do a lot more than texting. It is possibly the best work from home communication tools your team needs during these unsettling times. 4 More tools to Keep your Teams Sorted We get it. When it comes to employee and customer management, there’s no one-size-fits-all solution. Different teams have different collaboration requirements. If team A’s priority is video conferencing and screen sharing, Team B’s might be collaborative editing. Having said that, we’re adding below 4 more tools that can help you master other aspects of remote collaboration: Video Conferencing and Webinar Software Task and Project Management Software  Remote Support or Desktop Access Software  Employee Tracking or Monitoring Software Together, this software can provide a productive remote experience for companies of different requirements, sizes, and capabilities. Zoom for Video Conferencing Whenever it comes to remote collaboration tools, no one can skip considering Zoom. It’s one of the best team communication apps everyone has heard of. Zoom provides a virtual space that helps teams to interact remotely, share ideas, and leave comments on files in real-time. Zoom’s video conferencing feature offers a simple yet interactive way of keeping communication alive. The thread format brings all the team collaboration and communication in one place and makes employee management easier than ever. Zoom, mainly known as a group calling and conferencing app, can help a great deal in managing employees and projects remotely. It offers an amazing quality of video and provides seamless collaboration features. One of the reasons remote teams love Zoom is it allows recording a full-length video. With Zoom, you’ll never have to worry about remote working or video collaboration. Zoom also supports screen sharing - a feature that can facilitate combined discussions between the distant teams. Via Zoom app, you can share the screen and also use the annotations features to draw and write on the screen. This makes communication more engaging. Other zoom solutions include meetings, Meeting Assistant, Zoom room, voice sharing, business IM, and more. Zoom is easy to use. It has straightforward pricing. Zoom’s USP: Recording the video conference or call is a tremendously useful feature 3. ProofHub for Project Management ProofHub is one of the high-functionality collaboration and productivity software. Ideally known as project management software, ProofHub has earned the trust of hundreds of remote teams by bringing everything in one place. On ProofHub, remote teams can have seamless interactions with the clients, suppliers, vendors, and fellow employees. This work from home tool comes with plenty of features like discussion, proofing, and remote project management. There’s also an option to chat for feedback sharing. ProofHub, with dozes of collaboration and productivity features, is one the best tools to manage remote employees. ProofHub, as an all-in-one project management application, is a great tool for teams that require a higher level of efficiency. Remotely, team members can plan and organize different types of projects using notes, lists, charts, and calendars. ProofHub’s USP: Productivity features like proofing, adding timesheets, and track time manually using timers.   4. AnyDesk for Remote Access AnyDesk’s free plan makes it a high-functionality collaboration tool. Known as a free collaboration tool for remote teams, AnyDesk has multiple essential features. AnyDesk offers everything you need to work from home. It has several licenses and features to meet remote collaboration requirements. With AnyDesk, you can connect from everywhere, via any device and through the Unattended access. AnyDesk allows easy access to remote computers from your desk, all with ease. If you require unattended access to your distant employee’s computer, you’ll only need a password, and then you’ll be good to go. You can run AnyDesk from on different platforms like Windows, macOS, Linux, iOS, Android, and more. For the security-conscious teams, AnyDesk has whitelisting and encryption features. They use RSA 2048 encryption to verify every connection made via AnyDesk. You can also control your connection security by whitelisting only trusted desks. AnyDesk supports remote printing, file transfer, On-Screen Whiteboard, and Auto-Discovery features. AnyDesk’s USP: Unlimited EndPoints and Remote printing   5. DeskTime for Employee Monitoring & Tracking DeskTime is an easy-to-use time tracking app which combines features like employee monitoring and productivity analysis. It is one of the best productivity apps for employees. Additionally, this productivity tracking tool helps managers identify the unproductive habits of their employees by sorting apps and web pages into ‘productive’ and unproductive. Apart from tracking their time, DeskTime also automatically calculates the efficiency and productivity of an employee based on the categorization of programs, apps, and URLs. DeskTime allows admins to create employee groups where they can manage the efficiency and productivity for each of the groups. Known as the best time tracking application, DeskTime has features like Shift Scheduling, Absence calendar, Pomodoro timer, detailed visual reports, and daily productivity timeline. The app can also be integrated with other project management apps DeskTimer’s USP: Auto Screen Shots and Detailed visual and downloadable reports.   6. Xtensio If you are looking for something to help you ease the managing and task assigning work, Xtensio is for you! it lets you manage your teams, work and other important things in a swift. Using this, you can create, share and present everything in live documents. It's a cloud-based platform that lets you make impressive and smart documents with the help of free templates, color schemes, images and more. Furthermore, Xtensio has a customized dashboard that let your team collaboratively work. It's safe and all your data is safe within Xtensio. This makes Xtensio more impressive and trustworthy. Xtensio USP:It lets you collaboratively work with teams without any fuss 7. Teamwork for Task Management Teamwork is a powerful task management software that can help remote teams organize everything better, giving full visibility over all tasks so that every team member is in the know allowing for better collaboration. The level of granularity and customization provided by Teamwork will help you and your team hit your targets and reach your goals. As well as task management, Teamwork is a full project management suite with many powerful features, meaning it can be used for anything from time tracking & workload management, to project planning and product development. Teamwork allows businesses of all shapes and sizes to improve their processes and get more work done. Task automation and workflow creation is easy in Teamwork and there is lots of options for customization, making collaboration across remote teams easier and more effective. Teamwork's USPA single source of truth. Easy to use, multi product platform that's ideal for remote work with increased visibility on all tasks 8. ScreenRec ScreenRec is a simple but powerful team communication tool that helps you share ideas, report bugs, exchange feedback, assign tasks, create tutorials, and much more. You can think of ScreenRec as an upgrade to traditional emailing or an alternative to virtual meetings. It removes the need to type a wall of text when you need to explain something or schedule a meeting. Instead, you can use this tool to record a quick video of your screen or take and annotate a screenshot. When you’re done, you get a private sharing link immediately thanks to the Cloud Recording technology. Besides recording your screen, with ScreenRec you can also capture system audio, microphone sound and your webcam. This app is as simple as they come. All you have to do is remember one hotkey (Alt + S). Built on top of the all-in-one business video platform, StreamingVideoProvider, ScreenRec comes with advanced encryption and other security features to protect your privacy. Here are some of the features you can benefit from using ScreenRec: Record your screen, audio, microphone and webcam and share immediately Grab screenshots, annotate them and paste them as images or links Extremely simple — capture your screen, get a sharing link and paste it in a chat, an email, in a comment, or wherever you like Get 2Gb of free cloud storage when you create a free account Very lightweight program that doesn’t lag Enable asynchronous communication and help your team get more focused time Send personalized demos and proposals to clients Quickly report bugs or create tutorials for customer service Replace long emails and meetings with quick videos and screenshots Pricing: Free 5 Tips to Work From Home During the Coronavirus In the midst of the COVID-19 pandemic, lots of us are facing an unusual challenge of working from home. Things are still not under control and we don’t know for a long we’ll be locked down in our houses. These tips will help you get your work done and also maintain your well-being. 1. Designate a Workspace: Find an area in your room that you can designate as your workspace. It should be well-lit and free from distractions. Make your workspace comfortable with an ergonomic chair you can sit on for hours. Remove unnecessary objects around you. I also suggest getting dressed. Take a shower, wear a dress, brush your hair, and don’t underestimate the power of putting on some nice clothes.   2. Defined Work Hours: The key here is to stay disciplined. You need to have a schedule - when you’re working and when you’re doing other chores. You’ve to treat yourself like an employee. Treat it like a real job. You’ll not get the best work done if you keep shifting from personal chores to professional tasks. You’ll need to hold yourself accountable for your daily schedule. Having a scheduled time will allow you to be present in your home life too.   3. Communicate Have a clear-set communication with your team members. A ten-minute call or video conference with your colleagues will do. The key to steering through these challenging times is communication. Don’t hesitate to reach out to your colleagues or the employer - ask questions and share answers. Break up work hours in a way you can dedicate some time to communicate with others.   4. Master the technology As mentioned before, there are plenty of tools available. Learn to use them for WFH and to stay productive. You can use free collaboration tools like Google Hangouts or other premium software like Troop Messenger for internal collaboration. Project Management tools like ProofHub and Asana can help you achieve team outcomes. And a list app like Trello can help you organise the day.   5. Social Media Time-Out Remove all social media extensions. Turn off the notifications in your browser and cell phone. The biggest challenge in work from home routine is the freedom to check our phones and do other unproductive things. You’ll need to block out these distractions by agreeing on ground rules for yourself. Play a pretend game if possible - act as though you’re in your office and you’ve no option but to follow the rigid work hours.    Over to you Now: With all these virtual collaboration tools and productivity apps, it’s likely that remote workers will stay efficient at completing their targets and ensuring productivity.  
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