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guest post
20 May 2022
11 Key Steps Towards Achieving a Safe Workplace
No company is immune to accidents, but certain companies, by virtue of their safety standards and procedures, are more likely than others to suffer them. By taking the right precautions, you can create a safer workplace and reduce the risk of injuries. Here are the 11 most important steps to take. Do regular preventative maintenance One of the best ways to avoid accidents and injuries is to do regular preventive maintenance on equipment and machinery. This includes things like regularly checking for wear and tear, properly lubricating moving parts, and replacing worn-out parts. Doing regular preventive maintenance can help you avoid costly downtime and keep your employees safe. Establish clear safety policies and procedures Establishing clear safety policies and procedures is the first and most important step you can take to ensure a safer workplace. By having a clear set of rules and expectations, you can help employees understand what is expected of them and how to stay safe while on the job. Drafting your safety policies and procedures and then making them an integral part of employee onboarding and training is crucial. Conduct a risk assessment Before you can take steps to mitigate risks in your workplace, you first need to identify what those risks are. A comprehensive risk assessment will help you identify potential hazards so that you can take steps to address them. Make sure to involve employees in the risk assessment process so that they can help identify any potential risks they may be aware of. Implement safety training Once you have identified the risks in your workplace, you need to make sure employees are properly trained on how to avoid them. Safety training should be an ongoing process that covers a variety of topics, such as how to safely use equipment, how to handle hazardous materials, and how to stay safe in potentially dangerous situations.   It is also useful to have employees on hand who are specially trained in things like CPR and those who are designated for things like fire marshall and other leadership roles in the event of an emergency or even an emergency drill. Promote a culture of safety A key part of keeping your workplace safe is promoting a culture of safety throughout the organization. This means more than just having safety policies and procedures in place, it means making safety a priority at all levels of the organization. Encourage employees to speak up if they see something that could potentially be unsafe, and make sure managers are held accountable for promoting and maintaining a safe work environment. Invest in safety equipment Investing in the proper safety equipment can help protect employees from injuries and accidents. Whether it’s personal protective equipment, like gloves or safety glasses, or more comprehensive equipment, like forklifts or cranes, making sure your employees have the right tools for the job can go a long way in keeping them safe. Conduct regular safety inspections Regular safety inspections are a crucial part of maintaining a safe workplace. These inspections help identify potential hazards so that they can be addressed before they cause an accident or injury. Make sure to involve employees in the inspection process so that they can help identify any potential risks they may be aware of.   Scheduled safety inspections are not only the ethical thing to do, especially if dangerous equipment and machinery are part of the job, but very often required by law in order to remain in business. Invest in safety technology There are a variety of safety technologies available that can help make your workplace safer. For example, team chat apps like Troop Messenger are incredibly safe; in fact, defense agencies of a few powerful nations use it for defense collaboration services, so using such tool will not only protect your business data but also safeguards your employees' personal information. From safety management software to employee tracking systems, investing in the right safety technology can help you better manage risks in your workplace.  It is also important to make sure that any of the mandatory safety gear on your premises--fire alarms, extinguishers, defibrillators, etc.--is regularly maintained and replaced as needed. Maintain accurate records Maintaining accurate records of accidents, injuries, and near-misses is crucial to preventing future accidents and injuries. These records can help you identify trends and patterns so that you can take steps to address them.   Make sure to involve employees in the record-keeping process so that they can help identify any potential risks they may be aware of. Records are necessary for keeping tabs on current methods and policies, noticing and implementing changes when they are needed, and for compliance purposes. Communicate with employees Communicating with employees about safety is an important part of maintaining a safe workplace. Make sure to keep employees up to date on changes to safety policies and procedures, and make sure they know how to report any potential hazards. You should also get employees to sign off on these updates so that they make a commitment, in writing, to comply with the new standards. Evaluate and adjust as needed Evaluating your safety policies and procedures on a regular basis is crucial to maintaining a safe workplace. As your business changes, so too should your safety policies and procedures. Be sure to involve employees in the evaluation process so that they can help identify any potential risks they may be aware of. Conclusion Implementing these ten steps will help you create a safer workplace for your employees. But it’s important to remember that safety is an ongoing process—it’s not something you can achieve once and then forget about. By making safety a priority in your organization, you can help create a culture of safety that will protect your employees and your business.
No company is immune to accidents, but certain companies, by virtue of their safety standards and pr...
guest post
18 May 2022
9 Essential Marketing Tools for Small Teams
Competing with bigger companies with larger teams is no easy feat for a small business. Often, founders run a tight ship and only have a few employees to gear towards marketing activities. However, just because you have a small team doesn't mean you can't contend with the big boys.   Over the years, many marketing tools have arrived to help small teams operate on the same levels as bigger ones. Today, we will explore nine essential tools that can help increase your footprint across all your online marketing channels. What is a Marketing Tool? What do we mean when we talk about marketing tools? And how do they help you in the ever-changing, turbulent world of marketing?   Marketing tools are the various means you and your team use to help promote and spread your business. In the age of technology, marketing tools come in several forms, including email marketing software, content marketing platforms, and more.   Each one offers you a way through which your business can connect with your current customers and form bonds with new ones. Using the ideal combinations of tools, your team can help your business grow and thrive, standing out from the pack and building a loyal fanbase. Benefits of a Marketing Tool Following are some of the advantages of marketing tools:   Run more effective marketing campaigns  Get better segmentation of your customer data Provide fast and efficient customer service Minimize wasted marketing spend Track engagement and ROI via analytics   All these things can be hard to achieve without marketing automation. The 9 Essential Marketing Tools Marketing tools for small teams come in all shapes and sizes, so identifying the best options for your business can feel like an uphill battle. To make things easier for you, we’ve broken down a few marketing tools that are a must-have for any business. P.S. We’ve organized the tools by marketing categories so that you know what areas they can cover for your team. 1. Team Collaboration Team collaboration software has seen a boom in the last few years as home working has fragmented and split normally unified teams. By providing systems that can keep all team members up to date on project progress, collaboration software helps create the feeling of working in an office even when no two people are in the same room. These systems use shared network drives, live folder updates, group video and text messaging options, and project planning interfaces to create this feeling.   One of the best team collaboration tools is Troop Messenger, which can be used as a work, business, and instant messaging software for both remote and office work. This unified business collaboration software syncs your files and conversations across different platforms uniformly. Let your team collaborate on a single screen! 2. Landing page Landing page tools are pieces of software that help you get leads and new customers. They do this by letting you create optimized pages with images, funnels, and CTAs. You can use these pages to grow your email list, sell or promote a product or service, or promote different sorts of offers.   Unlike complex design software, landing page software allows you to design pages with little to no code required. This makes them practical and accessible for your team. Below are some options you can look into:   Unbounce for less tech-savvy teams Leadpages for selling products on a webpage   3. Social media management Social media has been a great medium for businesses ever since it first appeared. What better way to spread your message than by having your customers talk about you in a way all their friends will see? With the average person having 338 friends on Facebook and 707 followers on Twitter, even a single positive comment your business will immediately get it in front of hundreds of people. However, planning, scheduling, and sending content out through various social media platforms requires time and manpower. For small teams, social media tools are a great equalizer. These tools can streamline your workflows and help you build a cohesive social media presence. Some of the best ones are:   Buffer: It has a suite of features for publishing, scheduling, engagement, and analytics. Hootsuite: This tool lets you connect to over 35 social networks and bulk-schedule posts. Mainpage.me: It allows users to create a mini-landing page with multiple links so that it’s easier to connect to marketing materials and content from the link in bio on social media.   4. Cold outreach tools Everyone remembers cold calling – where companies would constantly call your home without having had any prior contact with you to sell you things. Like all other things, cold calling has evolved for the 21st century through cold outreach. Taking the same concept, you research prospects who are a good fit for your business, then reach them through email and other means.   But when you have a small team, finding a large number of relevant prospects (identifying key decision-makers among them) can seem like a daunting task. That’s why cold outreach tools and email searching tools like Datanyze and Hunter.io have grown popular. These tools make it easy to find the right contacts, derive their email, and compose outreach campaigns with dynamic content, scheduled follow-ups, and tracking. 5. Email marketing tools Email marketing tools are ideal for managing and organizing your email campaigns. An email has a lot of moving parts, so it can be time-consuming for small teams to streamline workflows. Email platforms give them a one-stop-shop for all their needs.   Mailerlite and Omnisend, are two of the most popular email marketing software you can create concise and effective email campaigns that run automatically. By following up on their collected data regarding conversion and click-through rates, you can easily measure what is working and what needs improving. Plus, you can motivate hesitant shoppers by sending basket reminders or offering specialized one-time offers for incomplete orders.   Transactional email and bulk email both need to be managed with professional software so bounced email is processed and your email reputation stays solid. Your bulk email should always make it to the intended recipient. But not all transactional email is sent through an email tool. For your eCommerce tool or CRM, you can integrate with one of the free SMTP servers that are available.  6. Analytic tools Whether working online or in-store, the number one resource for anyone running a business is data. Data allows you to make sense of your efforts, but collecting, analyzing, and converting it into digestible reports might be too big of a task for your team. Therefore, it’s wise to invest in business analytics tools designed to provide quick insight into your business.   Here are a few analytics tools that are ideal for small teams:   Mixpanel is useful for tracking customer behavior and KPIs across mobile apps and websites. HubSpot is ideal for managing sales and CRO (conversion rate optimization) efforts.   7. Accounting Accounting is a core aspect of a small business’s operations, but having an accounting department is a privilege only a few companies get to enjoy. Thankfully, accounting tools are available to help you figure that side of things and prepare for the tax season.   One of the best accounting tools for small businesses is Inuit Quickbooks. It allows you to track income and expenses, capture and organize receipts, send estimates, run reports, send invoices and receive payments. With advanced plans, you can track time, count inventory, and even do full-service payroll. Quickbooks also integrates with Square, PayPal, and Shopify.   Another solid choice is Waves, which offers free accounting services, including transaction- and invoice-management. This tool, however, lacks project management and time tracking capabilities. Waves could be for you if you are working as a solopreneur or just have one-to-two employees.   Ultimately Less Accounting is a popular solution among small businesses. Its intuitive platform and customer support are what users love about this software solution. 8. Employee onboarding Onboarding tools help improve your employees’ experiences while working for your business. They offer consolidated, easy-to-use content that ensures your staff quickly gets to grips with your business and becomes better equipped to deal with anything your customers may throw at them.   There are many great employee onboarding tools available for small businesses. You can start with Boardon, which allows you to create custom onboarding content. This can range from informative articles and interactive quizzes to YouTube videos and digital walkthroughs. Once you’ve built the content, add your employee’s details and send an invite.   If you're looking for automation in the onboarding journey, Zavvy is the answer. Zavvy's automated workflow starts from the time you input your new hire data in your HRM tools. Invitations will be sent out and all the pre-and onboarding steps will run on autopilot on Slack or Microsoft Teams. Insert links, videos, and fun quizzes from third-party platforms (e.g. GoogleDrive and YouTube). No need to manually email the next to-do or nudge the new hires to keep going. Zavvy takes away this mundane stuff for you. 9. Search engine optimization tools Search Engine Optimization, otherwise known as SEO, is an emerging system that allows you to help search engines, such as Google or Bing, find your business. When a customer searches on one of these search engines, the engine will trawl across the internet looking for any references to their chosen search words. Any website that matches or contains them will return to them, which means that you can plan your website around providing those specific words or phrases your customers might use to find you.   SEO optimizing tools exist to help you carefully thread your site pages with the words and phrases necessary to pull in your desired customers. They provide you with comprehensive lists of popular and common terms and keep track of those that may be broken or ineffectual to your cause. Check out options such as Ahrefs and Keywords Everywhere. Empower your team with marketing tools Even though the business landscape has changed, marketing maintains its position as a key focus for many firms. To ensure your employees are able to keep up with bigger companies’ marketing teams, make sure to equip them with the tools designed to improve their productivity. From team collaboration to search engine tools, there’s a variety of software you can get to make your personnel’s lives easier.  
Competing with bigger companies with larger teams is no easy feat for a small business. Often, found...
guest post
18 May 2022
How Switching To Remote Work Can Transform Your Income And Life?
The COVID-19 pandemic has forced many people to work remotely, at least temporarily. But even after the pandemic ends, more and more people are likely to continue working from home, at least some of the time.   There are many advantages to working remotely, including increased flexibility, fewer distractions, and no commute. But one of the biggest advantages is the potential to increase your income. Here are some of the major ways that working remotely can transform your income and life. You can make a global impact When you work remotely, you are not limited by geography. You can be based anywhere in the world and still have clients and customers from all over the globe. This opens up a whole new world of opportunities for you to make an impact – whether it’s working with businesses in developing countries or helping startups to scale internationally.   This impact can also extend to things like environmental sustainability. For example, if you’re able to avoid commuting or business travel, you’ll have a lower carbon footprint. And if you work with clients and customers who are also focused on sustainability, you can help them to achieve their goals too. You can design your own dream lifestyle When you work remotely, you have the freedom to design your own lifestyle. This means you can choose where in the world you want to live, whether that’s by the beach, in the mountains, or in a city. You can also control your working hours and take advantage of things like flexible working arrangements.   This flexibility also extends to your income. If you’re looking to boost your earnings, you can take on additional work or clients without having to worry about the logistics of commuting or office space. And if you want to downsize your lifestyle, you can do so without sacrificing your income. You can eliminate the barriers to entry for new opportunities One of the great things about working remotely is that it eliminates many of the traditional barriers to entry for new opportunities. For example, if you want to start your own business, you can do so without having to worry about the cost of renting office space or hiring staff. And if you’re looking to change careers, you can do so without having to move to a new city or country. You can enjoy a better work-life balance When you work remotely, you have the opportunity to create a better work-life balance for yourself. This means you can spend more time with your family and friends, pursue your hobbies and interests, and travel more.   And because you’re not tied to a specific location, you can also take advantage of opportunities as they arise – whether that’s working from a café for a few hours or taking a week-long trip to explore a new city. You can reduce your expenses Working remotely can also help you to reduce your living expenses. For example, you might be able to downsize your accommodation or get rid of your car. And if you’re no longer commuting to an office, you’ll save money on things like transport and food. You can work with the best of the best, no matter where they are With remote work, you are not limited to working with people who are in the same city or country as you. You can collaborate with the best talent from all over the world, no matter where they are located. This gives you access to a much wider pool of talent and expertise, which can only be a good thing for your business or career. Geographic arbitrage When you work remotely, you can choose to live in a cheaper area or country and still earn the same income. This is because your cost of living is lower, but your income remains the same. This is known as geographic arbitrage and it can be a great way to boost your savings or travel more. You can make more money Working remotely can actually help you to earn more money. With a global clientele, you can charge higher rates for your services. And with a flexible schedule, you can take on more work to boost your income. You might decide to use that more flexible schedule and increase in free time to do things like freelance work on the side or consult for other businesses. You can have more time for friends and family If you work remotely, you can have a more flexible schedule which means you can spend more time with your friends and family. You can also choose to live in a location that is closer to them, so you can see them more often. You eliminate stress from your life Remote work almost always means you get to eliminate a lot of work and commute-related stress from your life. This includes things such as traffic, office politics, and stressful commutes. This can lead to a happier and more productive life. One of the worst parts about modern corporate life is having to commute to and from an office during rush hour each day, which can be extremely stressful. When you work remotely, you can say goodbye to that stress and enjoy a more relaxed lifestyle. You can take advantage of new technologies Remote work can transform your life by allowing you to take advantage of new technologies and trends as they emerge, without having to wait for your company to catch up. For example, you can use video conferencing to stay in touch with clients and colleagues or use cloud-based software to collaborate on projects. Fortunately, if your organization uses the finest team chat apps like Troop Messenger, it may be a huge relief for you, because you may want to work from different locations, and not every chat tool will be able to meet your needs. As a result, you must ensure that your team chat software is capable of operating from any location. You can have a more interesting life When you work remotely, you have the opportunity to have a more interesting and varied life. This is because you are not tied to one place and can travel and work from anywhere in the world. You can also meet new and interesting people from all over the globe. Conclusion There are many benefits to working remotely, which is why it is becoming increasingly popular, as well as the dominant form of work for millions of people and a growing list of companies around the world. If you are considering making the switch to remote work, then these are some of the things you can look forward to. With more flexibility, freedom, and opportunity, remote work can transform your life for the better.
The COVID-19 pandemic has forced many people to work remotely, at least temporarily. But even after ...
super apps
16 May 2022
10 Super Apps That Will Dominate The World in 2022
We are living in a world where everyone has their own pace but when it comes to the digital world we have to abide by its pace, otherwise, we may become obsolete, and ‘super apps’ are the current evolution version. I will not be shocked if people in the future refer to us as the "digital age" rather than referring to the "generation" since Mankind will most likely continue to evolve at a rapid pace. The digital age stages will be measured based on new gadgets, softwares, and apps like super apps, just as the generations are counted based on a time. Mankind long prided itself on claiming to be achievers, yet from time to time, the same Mankind has witnessed significant evolution, which did include sad events. So, we've just been through a couple of the checkpoints, the finish line is still a long way from achieving the ceaseless evolution. With that stated, no matter what lies ahead, humanity has always dared to dream greater and upgrade themselves from the day before as we pass through each checkpoint. The new checkpoint is 'super apps,' which has prompted a few corporations to create new super apps.   What is Super App? A super app is an all-in-one mobile app design solution, where you can find all the apps which assemble your daily activities. It handles all of a user's requirements in one spot. This eliminates the need to download various programs to accomplish different tasks. Super apps range from simple social networking to shopping to banking. Instead of multiple watery apps, you discover a single ecosystem with transactional capacity and the last mile that arrives at your front door. Alipay   Alibaba Group and its founder Jack Ma launched Alipay, as a third-party mobile and online payment platform, in Hangzhou, China, in February 2004. Alipay relocated its headquarters to Pudong, Shanghai, in 2015. This payment app is affiliated with China’s e-commerce Alibaba and offers a bunch of other features for finance management, shopping, and service orders. Alipay users’ will have the privilege order shopping online, food from restaurants, getting discounts, and sending recommendations to friends within a single platform. Alipay's 450 million users trust the company's services, which include sending, receiving, and spending money, managing finances, choosing an appropriate insurance scheme, hailing a cab, and even ordering food from a favorite restaurant. Alipay features:   E-wallet, Payments, Supports up to 12 foreign currencies, Hotels booking, etc.   OMNi   OMNi is one of Central America's first and fastest-growing super apps, having launched in 2019. OMNi, based in Costa Rica, has seen rapid growth as a platform for ride-hailing, bike-sharing, finance, and healthcare services, providing customers with access to a wide range of services at their fingertips. It claims to have created the region's first super-app, with David Luza Echeverria, Executive Assistant at OMNi, stating, "It is a business model we imported from Singapore, expressly with Grab in mind, which is one of the popular Singaporean super apps." The technology lag in Central America aided the rise of the super apps, which OMNi recognized as an opportunity and released at the proper moment, resulting in the anticipated success. With 500,000 downloads in less than a year since its inception in 2019, OMNi has ascended to be the most downloaded app in Costa Rica's Google Play store. OMNi CEO Nayid Aguilar stated, "OMNi has been able to accomplish quick growth by listening to its increasingly huge user base and attempting to understand their wants and concerns. When we first introduced the ride-hailing service, all transactions in the app increased by about 200 percent, and we received over 100,000 downloads in just a week." OMNi features:   Financial technology Healthcare Mobility Lifestyle   Revolut   Nikolay Storonsky of Russia and Vlad Yatsenko of Ukraine founded Revolut on July 1, 2015. The startup was founded in Canary Wharf, London's Level39 financial technology incubator. It is a banking technology company based in the United Kingdom.   To put it another way, Revolut developed an app that is one of the few financial super apps used worldwide, which help individuals make better financial decisions and it was the first of its kind around the globe. Revolut began in the United Kingdom in 2015, facilitating money transfers and exchanges. Customers utilize dozens of Revolut's innovative products to make over 150 million transactions per month, according to the company. Revolut employs a policy to assist its customers in improving their financial health, giving them more power, and seamlessly connecting people all over the world. Revolut features:   Stock information Social payments Social trading Subscriptions   PhonePe   You can think of PhonePe as the finest alternative to Paytm. This super mobile app is known for digital payments and financial technologies. It was founded in December 2015 and is headquartered in Bengaluru, Karnataka, India. With over 100 million downloads, PhonePe is one of the most popular Indian super apps. According to its loyal user base, it is the fastest and safest UPI (Unified Payment Interface) app. Users can use sponsored links to recharge their phones, pay for OTT subscriptions, insurance, and order clothes and food. Although PhonePe does not link with social media apps, it does offer instant messaging to communicate with other members. PhonePe features:   Food Order Donations Pharmacy and Diagnostics Grocery   Rappi   Rappi was started in 2015 and spread over 250 cities across 9 countries in the region - México, Ecuador, Colombia, Costa Rica, Argentina, Perú, Chile, and Uruguay y Brasil, with 10 million active users per month.   Rappi is one of the fastest-growing Latin American super apps worth about 3.5 billion that provide users with fast delivery of a variety of things such as food, clothes, and medicines, as well as a suite of financial services and a platform for booking events, concerts, travel, and hotel stays. It began as a food and grocery delivery platform but with the inclusion of other services, it became an evolved Super App that provides users with a wide range of ancillary services. Rappi features:   Rappi Cash Rappi Travel Rappi Medicine Rappi Food Rappi Mall   Grab   Grab is one of the leading super apps that was launched in April 2019, produced by Grab Holdings, a Southeast Asian technology business. Its headquarters are in Singapore and Indonesia, and it was founded in the Cayman Islands. Grab super app is frequently utilized for essential everyday services by over 670 million people across Singapore, Indonesia, Vietnam, Malaysia, the Philippines, Myanmar, Thailand, and Cambodia. Grab, which began as an on-demand taxi service known as GrabTaxi, has evolved into a thriving platform. It also expanded its activities to include logistics, hotel booking, food delivery, banking services, grocery shopping, ticket purchase, and an on-demand movie platform, among other things. As a result, Grab began to combine several on-demand services into one app, establishing itself as one of the superior super apps in Southeast Asian countries. Grab claims to be accountable for the region's long-term economic empowerment. Many businesses were motivated to develop super apps as a result. Grab features:   Mobility Financial services Hotels booking Delivery (groceries, food, packages) Videos streaming   Tata Neu   Tata Neu is the new app in the block, which garnered so much attention in India. And as anticipated within a week of its launch, this super app had 2.2 million app downloads and 2.1 million app enrolments. Hotel reservations, travel reservations, meal orders, and rapid loans are already available through the app, with ambitions to develop into micro-financing, micro-insurance, buy now, pay later, and other services to customers. Tata Neu was created to provide customers with a comprehensive yet highly individualized purchasing experience. This app is the result of years of research, development, and testing and strives to provide users with a positive shopping experience.   Tata CliQ, Starbucks, Croma, Westside, BigBasket, IHCL Hotels, Qmin, and Air Asia are among Tata Neu's in-app brands. Vistara, Air India, and Curefit are among the companies that have yet to join the app. Tata Neu features:   Grocery Medicines Air tickets booking Hotel bookings Clothes shopping   Troop Messenger   Don't mistake it for a regular messenger just by looking at the name; it's a team chat app that's known for providing high-quality services to businesses and industries of all kinds. Financial super apps, business super apps, and other forms of super applications exist. With business super apps such as Troop Messenger, you don’t have to depend on multiple tools, all you can find in one single app, in other words, users don't have to rely on multiple tools for their communication or daily operations such as TeamViewer, Google Duo, Zoom, and so on. Since Troop Messenger provides its users with audio/video call, chat, file sharing, audio/video conference, screen sharing, remote access, bulk messaging, live location tracking, and other features. This business chat app is so safe that Defense agencies use it for defense collaboration services, so you can assess how trustworthy it is. Troop Messenger values security and prefers to be an on-premise chat. However, at the request of customers or clients, it can be supplied as a SaaS, chat APIs & SDKs, and other models. Troop Messenger features:   Screen sharing Remote access Audio/ video conference Live location tracking   Gojek   Gojek started its journey in 2010 with 20 motorcycles, founded by Nadiem Makarim, Kevin Aluwi, and Michaelangelo Moran. In 2015, Gojek launched its app with four services: GoRide, GoShop, GoSend, and GoFood. It has evolved into one of the best super apps in the world, that offers more than 20 services. The Philippines, Singapore, Indonesia, Thailand, and Vietnam are among the nations where Gojek operates. Gojek is the first unicorn company in Indonesia, as well as the first decacorn company. It is the only Southeast Asian firm to be listed in Fortune's 50 Companies having Influenced the World in 2017 and 2019, where it is placed 17 and 11, respectively. Do you know that the GoPay network handles $6.3 billion in gross transaction value annually? Gojek's payment platform is Indonesia's most popular digital payment provider. Many businesses considered Gojek as the blueprint of super apps while developing their super app. Gojek features:   GoRide GoMart GoPay GoFood   Clap Messenger   Clap Messenger is an Indian super app that has been established and developed to help you improve your virtual presence on social media while also sorting all of your everyday activities and acting as your virtual assistant. Other websites may promote super apps as the way of the future, but the truth is that few super apps in other countries struggled to keep users since each one was identical and lacked an aggregation of chatting apps. Clap Messenger was developed after considering all of these concerns, and it is an end-to-end encrypted instant messaging software that ensures customer data is protected from any cyber threats, hackers, and vandals. There are many advantages of using Clap Messenger such as secure payments, money split, album sharing, and events, as well as creating polls calling recordings, and scheduling appointments in addition to messaging and calling. In the second phase, third-party merchants will be introduced for food ordering, travel booking, card and loan payback, utilities, shopping, and other services. Clap Messenger features:   Secure Payments Food Ordering Shopping   There are some more super apps like Line, Yandex Go, Careem, Paytm, My Jio, Line, True Caller, etc. which are equally capable of facilitating the users and possibly may dominate the world. Conclusion To your knowledge, users and some apps like food delivery apps, e-commerce apps, and so on are equally captivated by the super apps. Some are transforming their apps into super apps, while others are hoping to be associated with one. As a result, more people will sign up for their app. Users will invariably download any app because it meets their needs, but in today's world, it's also crucial to consider how that app simplifies their activities.
We are living in a world where everyone has their own pace but when it comes to the digital world we...
guest post
16 May 2022
What is a HIPAA Risk Assessment and is it Important?
If your business operates in the healthcare industry, then you need to be up to speed with the ins and outs of the Health Insurance Portability and Accountability Act, or HIPAA for short. For your information, some team chat apps are also employed with HIPAA standards to protect the business data. Like many pieces of legislation, this act requires compliance from organizations in a given sector in order to provide benefits to service users and customers. Part of the compliance process involves carrying out a HIPAA risk assessment. Here’s a look at what this is and why it is significant for healthcare organizations of all sizes. The importance of privacy Although HIPAA is a complex act with many aspects, one of the main components that’s relevant from a risk assessment perspective, is how it relates to protected health information (PHI). Every patient has personal details about their medical history which obviously need to be kept private, and only be disclosed to those who need access to them to facilitate treatment. If PHI isn’t properly handled, it could be leveraged by fraudsters and other malicious third parties, which is clearly not good for patients, or for the reputation of healthcare providers. The layers of responsibility To comply with the requirements of HIPAA, organizations and their associates must adhere to a number of responsibilities laid out in this act, all of which go towards creating safeguards against the kind of PHI misuse discussed above. First, they have to keep sensitive info confidential, while also preserving the integrity of the data from outside manipulation, and also keeping it available to those who have a legitimate need to access it. Second, they have to pinpoint and deflect the various threats that are known or predicted to exist in the modern market.Third, they have to do the same due diligence when it comes to counteracting and discouraging misuse of patient data, as well as the improper disclosure of such private info. Finally, organizations are expected to ensure that there are not just structural levels of compliance with HIPAA in place, but also employee-level training and expectations of compliance across every level. All of this goes towards reducing the likelihood of a security breach occurring, while shoring up the HIPAA compliance as much as possible. The role of risk assessment As you have probably inferred from what we’ve said so far, a HIPAA risk assessment is a process which not only points organizations in the direction of compliance with this act, but also indicates the tools and policies that they will have to use to reach this point. From the physical security of a premises to the technical security of digital data assets, the risk assessment will be entirely bespoke and the outcomes will be unique to the healthcare provider in question. For example, for smaller firms it may be decided that working with a third party San Jose based IT support provider like USWired is best to ensure compliance with cybersecurity regulations. Larger operations, on the other hand, may be better served by a robust, permanent in-house team of technical staff and a local infrastructure. There are several aspects and stages of a typical HIPAA risk assessment, including: Setting out the scope & identifying vulnerabilities It’s easier to complete the rest of the steps if efforts are made to work out just how much analysis is needed, and what prospective threats and flaws apply to a given organization. Examining existing security solutions Most healthcare providers and associated businesses will already have some form of cybersecurity setup in place, alongside policies and employee training. These aspects must be scrutinized and analyzed to see whether they hold water, or whether there is room for improvement to ensure compliance. Predicting the fallout of a breach It’s useful to know not only what threats are out there, but what impact they’d have in the event that they were brought to bear on an organization. That way, plans for preventing breaches and also recovering from data loss and theft can be established. Anticipating the probability of an attack Some organizations are more appealing targets than others in terms of security breaches, so looking into the extent of the risks involved in a healthcare provider’s operations is a good way to decide on the levels of security that are necessary. This helps with things like balancing budgets and avoiding overspending or under-preparing. Dealing with data collection Ultimately data is the cause of and solution to the security issues that any modern firm faces, and a HIPAA risk assessment can take into account the opportunities to leverage information to the advantage of organizations. For example, knowing which metrics to monitor to analyze the effectiveness of security systems and policies makes a big difference to how viable they are in the long term. The reasons risk assessment is required One thing we’ve not discussed to this point is that a HIPAA risk assessment isn’t optional, but rather a requirement of running any business that deals with PHI. Ultimately it’s about living up to the standards laid out in this act, which again is a process that should benefit providers and patients in equal measure. Without the findings of a risk assessment at your disposal, you’ll struggle to know how to orchestrate and improve your IT infrastructure, or how to oversee and implement policies that cover how and where employees can harness this. The changes that may be needed It’s helpful to think about what vulnerabilities a risk assessment might throw up, and how you will have to respond as a result. This can include: Enhanced personnel screening People can often be the weak link in any cybersecurity setup, so by bolstering your hiring processes and policies so that the right people get through and the less reliable candidates are filtered out as early as possible will save time, money and hassle. Secure, resilient data storage Good data policies are not just about protecting the information you have from third parties, but also about ensuring that mission-critical details are backed up in a way that’s resilient as well as convenient. A risk assessment will sort the wheat from the chaff in this regard. Embracing encryption Data encryption is a blessing in all sorts of contexts, and keeping sensitive medical information in a format that cannot be cracked even if it does fall into the wrong hands is ideal. Although of course there are costs to bear and usage requirements to keep in mind here as well. Wrapping up It’s perfectly reasonable to feel a little intimidated and overwhelmed by the prospect of approaching HIPAA risk assessment and realizing that it’s mandatory, so cannot be skipped over. However, you need not think of it as a test that you either pass or fail, but rather a very useful process that will identify flaws at the same time as suggesting solutions to them. In the long run, working with the findings of a risk assessment will save you from all sorts of dilemmas that would otherwise harm your organization should a successful breach occur. There will be hiccups along the way and new policies and tools to become accustomed to, but this is far preferable to leaving yourself lacking in compliance and exposed to common threats.
If your business operates in the healthcare industry, then you need to be up to speed with the ins a...
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06 May 2022
The Importance of an Editorial Calendar
An editorial calendar will give you the following: consistency, planning, visibility, SEO, organization, increased traffic & avoid writer's block. These are just a few of the benefits of implementing an editorial calendar. Many people feel that this tool is just for bloggers, but anyone in any business can use it to manage their time better and make their work more organized.   The importance of an editorial calendar shouldn't be overlooked. It may seem that it is something small and insignificant, but a calendar will help you keep your content consistent, organized, and planned ahead of time. What Is An Editorial Calendar? An editorial calendar is a road map for your business blog. It includes topics and dates, but it can also include titles and headlines. It's typically for the next 30, 60, or 90 days, but it can be for the entire year.   An editorial calendar aims to help you plan, organize your content, and make sure you're regularly publishing new posts on your blog. It also enables you to prepare for holidays, seasonal events, and other promotional opportunities.   An editorial calendar is a schedule that dictates what content will be published on a blog or website at any given time. It usually consists of a spreadsheet, document, or other forms of spreadsheet software such as Google Spreadsheets or any other tool designed to help keep track of all the content you publish.   For example, you might have several blog posts in draft form at the moment, but without an editorial calendar, you may be unsure which post to publish next and when. An editorial calendar lets you plan out your content so you can create posts ahead of time and schedule them to be published at certain times in the future.   The most important thing about an editorial calendar is that it allows you to keep track of all your content ideas in one place from new posts to existing posts that may require updating. Why Is An Editorial Calendar Vital To Your Business's Success? Many entrepreneurs think of an editorial calendar as a nice-to-have, but it's essential to the success of your business. Content marketing is one of the most critical marketing strategies you can use to grow your business, and an editorial calendar is a foundation upon which that strategy is built.   Here are several reasons why an editorial calendar is vital to your business's success: Helps you focus on long-term content marketing goals An editorial calendar helps you work from a big-picture viewpoint rather than focusing on a single blog post or social media update.  Improves efficiency through planning Deciding in advance what topics to cover (and when) means less time spent brainstorming and more writing. Promotes content consistency An editorial calendar allows you to plan for upcoming promotions, holidays, and other events that may impact your content. Facilitates collaboration A centralized calendar makes it easy for multiple team members to view upcoming projects and deadlines. Makes reporting easier With an editorial calendar, you can quickly identify which posts have performed well and which haven't, so you know what types of content to produce more of in the future. Consistency The importance of a content marketing editorial calendar is consistency. Consistency is the key to maintaining an audience's attention and interest. When your content is consistent, it builds trust. For example, if you are used to seeing a new blog post from your favorite brand every Tuesday morning, you begin to expect it. And when that Tuesday morning comes around, you look for it and feel disappointed when it isn't there.   The above example demonstrates how consistency relates to trust. If you know that the brand in question publishes a new blog post every Tuesday at 9 AM, you can count on them doing so on any Tuesday at 9 AM. This may seem like a small detail, but after years of consistently publishing your blog posts on Tuesday mornings at 9 AM, your audience will grow to expect it. Planning Using an editorial calendar is a great way to make sure you create your content on time and regularly. Blogging regularly is an essential part of any company's marketing plan. However, many companies struggle to find the time for blogging and often abandon their blog about six months after creating it. An editorial calendar works just as well for business planning.   In the early days of social media, every post was a chance to try something new. But as competition for our attention on social media has grown, it requires a better way to plan and manage content.   The answer? An editorial calendar.   An editorial calendar is a document that lays out your plans for creating, publishing, and promoting content. It's a simple but powerful tool that helps you track what you're publishing, posting and how it all fits together.   When you create an editorial calendar for social media, you can plan for monthly or quarterly themes and tie them in with special events or even key dates in your company's history - like anniversaries or product launches. For example, in November, start focusing on Christmas themes. Post consistently on Facebook, Instagram, and LinkedIn. Build your Instagram by stopping by Followers.io and seeing how to buy Instagram followers. Posting consistently on Instagram and other social media, and following your editorial calendar will do wonders for your business growth.   This is important because it ensures that your messages are consistent across all platforms, which can help you build trust with your social media audience. And once you start planning like this, you'll find ideas for great visuals and other types of content, too - like blog posts, case studies, or videos - that complement what you're doing on social media. Visibility If you're running a website or blog, it's essential to share your content on social media networks to gain visibility and increase traffic. Coming up with something new to talk about each day can become tedious and take away from other things that need to get done. An editorial calendar is so essential for keeping your content fresh and consistent. Organization The key to efficient and effective content marketing is organization. Developing an editorial calendar and process will keep your team focused and organized so you can consistently plan, create, and publish valuable content. In order to keep your teams focused, you need the best collaboration tool like Troop Messenger, using which they can make team communication seamless.   It's easy to get distracted by daily responsibilities when there are no deadlines. An editorial calendar gives you a deadline for each piece of content, which will ensure it gets published on time. The best part? To build a successful editorial calendar and process, you don't need to be a tech-savvy whiz.   Editorial calendars help you organize your content in advance and ensure all of your content is planned and published promptly.   This is especially important when more than one person is working on your content. Without a calendar, it's challenging to keep everyone on the same page, and it's easy to fall behind or forget about things (like posting on social media).   An editorial calendar can be as simple as a spreadsheet that includes information like the following:   Post title Author Category/Section Description/Notes Publish date Target keywords Link to draft post   Avoid Writers Block Keeping a writing schedule is beneficial to any writer, but it's even more critical for content marketers. Content marketing is a very collaborative process, and you'll have to work with others on your marketing initiatives. Keeping a calendar with expected and unexpected events can differentiate between a successful campaign and a dud.   Pick an editorial calendar template that works for your workflow, and schedule at least one "ideas" day per week. This will force you to keep track of blog ideas, guest posts, and new product announcements. Note when these events are so you don't forget about them.   Schedule blog updates and social media updates in advance. You may think that regular blogging and social media updates are enough to keep your audience informed, but if you're not scheduling them in advance, there's no way they'll make it into the world before they're forgotten. Your audience will expect regular updates, so plan.   Schedule guest blog posts on other sites in advance as well. Guest posting is one of the best ways to attract links back to your site and keep those from coming from competitors. It's also essential for getting visitors from search engines that refer traffic to your site.
An editorial calendar will give you the following: consistency, planning, visibility, SEO, organizat...
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