Connect with us

Get tricks, tips, tactics, #trending, how-tos, and from anything to everything under the sun
trending categories :
  • productivity
  • team communication
  • video conferencing
  • business chat
22 Sep 2022
SaaS Marketing: A Comprehensive List of Effective Strategies
Undoubtedly, there is exponential growth in the software-as-a-service (SaaS) industry. This prolific growth has been accelerated by the global pandemic in the last two years. According to a Gartner report, the SaaS industry has grown its revenue from $120.69 billion to $171.92 billion in just two years. This translates to a 40% growth recorded between 2020 and 2022. SaaS providers target other businesses as their main clients, and they need to leverage this boom period to strongly anchor their products in the market. SaaS marketing through a professional company plays a major role in selling SaaS products and growing the reputation of the company. Experts say that digital marketing is boosted by the growth of search engines, blogs, Q&A sites, and social media platforms that have overtaken the old marketing strategies as consumers want to seek information on their own. Therefore, SaaS owners and marketers should focus on digital marketing strategies. Table of Contents Considerations Before Implementing SaaS Strategies Have a strong product Understand your customers Know your competitors 1. SaaS Website SEO Strategy 2. SaaS Video Marketing Strategy 3. SaaS Social Media Marketing Strategy 4. SaaS PPC Campaign and Paid Ad Strategy 5. SaaS Email Marketing Strategy 6. SaaS Referral and Endorsement Strategy 7. Lead Generation Campaigns Final Thoughts Considerations Before Implementing SaaS Strategies There are over ten SaaS marketing strategies you can utilize for your business to stand out amid the high demand for the services and tight competition from the service providers. The aim of the strategies is to bring as many visitors as possible to a SaaS website and convert them into buying customers or lead them to subscribe to the service, as it is commonly known. But before you implement the strategies, keep the following in mind. Have a strong product Businesses are tired of in-house software solutions that become outdated quickly and hardly get enough support. They are turning to SaaS, which is a solution that is accessible online through a web platform, API, or apps on a subscription basis. Troop Messenger is one such SaaS-based product that allows enterprises to ease their communication and collaboration challenges. This pay-as-you-go subscription model offers affordable plans for all-sized business enterprises. As a provider of such a solution, you should differentiate your product and make it stand out before you market or sell it. Why? Users want a convenient solution to their needs and something affordable as well. You have no option but to package the products in an enticing way, especially if you want to have a conversion rate of 10% as advised by marketing professionals. Understand your customers After the product, knowing your target customer is another key consideration. Do you want to sell your SaaS to banks, schools, accountants, human resource experts, or retailers? What are their current needs and challenges? All these questions and more will give you an idea of what SaaS marketing strategies to use. Know your competitors Marketing your SaaS products without an understanding of your competitors is a bad gamble. You need to know the strategies they are using and how they are working for them so that you can deploy effective strategies. So, why should you stay in the dark when you have an opportunity to look for a competitive advantage? Grab it. When these considerations have been factored in, a SaaS entrepreneur, with the help of a professional SaaS marketer, should deploy effective marketing strategies. Rocket SaaS and other SaaS marketing professionals agree that 2022 has some of the most effective strategies to offer.   Let’s dive into an exhaustive list of the best. 1. SaaS Website SEO Strategy Online visibility is the beginning of digital marketing. Before making use of paid ads, you should ensure your website is in good order and visible to as many users as possible in search engines. So, how can you go about this effectively? There are many approaches to this.   Have a smooth website with keyword-enhanced content – Over 90% of searches use keywords to generate results. Posting high-value keyword-rich content has a lot of power in ranking. Whether you are writing product descriptions or useful blogs related to your SaaS products, ensure your content is rich in trendy keywords. Fortunately, experts in this field will help you hit the bullseye. Add rich media – Surprisingly, search engines are now using media to rank; it should be rich but not heavy to run smoothly and should be relevant to the accompanying information. Use clear and sharp photos and high-resolution videos on your website. Use outbound and inbound links to boost SEO – linking builds a reputation for your website, and search engines recognize that as well. So, create organic linking to and from your website for effective results.   If there is any other strategy, a professional SaaS marketer will help you implement it. 2. SaaS Video Marketing Strategy Undoubtedly, people are visual and would prefer to watch videos than read a full page of content. According to a report by Demand Metric, 83% of marketers view video marketing as a better strategy than content marketing. However, there is a catch; it is harder to make consistent videos for your audience than content. But even with difficulties in making relevant videos for SaaS businesses, many businesses are still using this option. Through their report, Wyzol shows that 86% of SaaS businesses and others use video marketing that convinced 84% of consumers to buy a product. SaaS businesses and marketers should adopt a video marketing strategy too by creating channels on streaming platforms, social media websites, and the main website as well. The most important thing is to create useful videos and ensure they are consistent. Short videos could also be used as paid ads that are closely targeted to the right audience. Again, a professional marketer will help you work around this. 3. SaaS Social Media Marketing Strategy Does your SaaS have a social media account? If not, you are missing a lot. Gone are the days when Facebook, Twitter, Instagram, Snapchat, and other platforms were used as meet and chat platforms; they are now effective marketing platforms with all customers of all verticals. A SaaS social media strategy is quite effective yet easy to plan and execute. As mentioned, the starting point is to have official social media accounts for your SaaS company. Then you should focus on attracting a huge following and leverage this to sell your SaaS products.   So, how do you go about this?   Post engaging and relevant content and ensure it is appealing. This will start creating a following on the page or handle. Engage followers with enticing conversations and activities. Ensure you answer all queries accordingly while making a call to action. Use social media ads on other platforms to reach out to as many potential customers as possible.   4. SaaS PPC Campaign and Paid Ad Strategy Pay-per-click (PPC) is a strategy that works best when SEO and content marketing are not moving your website up the ranking ladder. Although they are costly and require the input of a professional, PPC is quite a boost to an SEO strategy. Essentially, the clickable ads are strategically positioned on different platforms where potential SaaS clients are to entice them to click. According to reports, about 49% of people click on text ads while 16% click on video ads and get directed to specific websites. We all know what follows after this curiosity; your website landing page should be attractive enough to lock in the customer. Other paid ads may not necessarily direct web users to SaaS websites, but they quickly give information about the SaaS company. But it makes sense for them to direct the user to a website where they will get more information. 5. SaaS Email Marketing Strategy Since the inception of email communication, this method has not lost its focus. In fact, it is getting better by the day. SaaS email marketing gives an ROI of 4,200%, believe it or not. According to experts, for every dollar you spend on SaaS email marketing, you will get a return of $42. Hence, this is one of the most effective SaaS marketing strategies. SaaS email marketing does not require a professional marketer; you can do it yourself or use an admin in your company. It involves sending customized marketing emails to known contacts. The list could have been collected from your website, social media platforms, point of sale, or bought from data experts. Here are some tips to consider when deploying a SaaS email marketing strategy.   Keep your emails to the point and ensure they have informative content. Add media or illustrations to engage your customers; a video could do. The subject line is key; it should be catchy and summarize the content in the body. Make a call to action. Include relevant contact information for the reader to make an inquiry into your SaaS products.   6. SaaS Referral and Endorsement Strategy Experienced marketers understand that building a strong referral pillar for a SaaS business is very crucial. Referrals are mostly given by previous customers who feel that your services are exceptional. However, a SaaS company marketing team can influence referrals and endorsement by applying some tactics.   Referrals are a signal of quality by SaaS providers. According to experts, 1 direct referral out of 3 is likely to work to your advantage. But referral programs incentivized by the seller are more aggressive and effective. A SaaS company should build referral programs that loyal customers will subscribe to and earn from the programs when they bring in new customers. It is a win-win situation. Apart from bringing in new customers, referral programs and endorsements help spread the word about your brand. The program should have a compelling incentive, introduce discounts to the subscriber, and provide support in the format of training, informative materials, etc. Last, it should have a tracking system to show progress and gauge success.   7. Lead Generation Campaigns After all the strategies we have mentioned, there is one that utilizes them all to achieve its goal. Lead generation campaigns are a dynamic strategy that aims to bring in as many customers as possible into a lead funnel and then proceed to filter them downwards as they get converted into buying customers. Lead generation for a SaaS business is not a rookie’s job; it requires a marketing professional. Would you like to utilize this in your SaaS business? Here are simple but effective strategies to use.   Create captivating content on your website, as mentioned, and have a comment section to engage readers and bring them into the lead funnel. Create captivating content for social media users and engage followers through chats and bring them into the funnel as well. Engage potential SaaS customers with webinars, useful tools, and guides. This will entice them to learn more about your products. Create an effective referral program that will have as many customers as possible on board. Nurture them and convert them into buying customers. Target new potential clients with free and paid ads and then direct them into your funnel for conversion.   All said and done, the next part is to convert the potential customers in the funnel. A typical SaaS lead generation funnel has three parts: the bottom, middle, and top. All these require different approaches to convert. The bottom leads are more engaged potential clients who are looking for specific information and are most primed for conversion according to SaaS marketing experts. Probably, they are here through a referral, and what they need most is a demo or trial system before they buy. The middle leads, who are still making considerations, are maybe looking for answers to questions and interactions with SaaS marketing emails and may ask for demos as well. It is prudent for a SaaS company, especially the marketing team, to nurture these prospects carefully to push them to the bottom, where they are easily converted. The top part has many leads. It is the entry point, and effective campaigns must be launched. In the case of SaaS marketing, these prospects need a lot of information to be convinced to drop to the bottom. Blogs, product websites, videos, and paid ads work for them. They are not yet ready to use demos and ask questions. If SaaS marketers understand this strategy well, it could contribute up to 80% of marketing results since it combines all other strategies. Final Thoughts Any SaaS company that would apply these strategies is in a better place to scale up within a short time. However, it is quite costly to combine all of them at once; hence, it is better to plan well and use a professional who will help to plan, execute, and measure results. To comprehend how SaaS marketing works, it is essential to research more even after reading this comprehensive guide. The digital world evolves overnight, which is why an ambitious SaaS entrepreneur or marketer should keep tabs on emerging trends in marketing strategies. For now, this guide will give you a lead.
Undoubtedly, there is exponential growth in the software-as-a-service (SaaS) industry. This prolific...
team collaboration
21 Sep 2022
Overseas Business Investment: Tips To Collaborate With Local Team
“It is the long history of humankind that those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin; English Naturalist.   Emerging economies and the power of the internet are unlocking numerous investment opportunities for entrepreneurs. They can learn about international market conditions and draft a business expansion plan accordingly.   However, commencing a business and growing it overseas are two discrete things. Let’s learn about the same in detail. How Does International Business Growth Pose A Challenge For Native Entrepreneurs? When you launch a venture in your home country, you are somewhat informed about the target audience, competitors, and economic circumstances. This assists with building a loyal customer base, generating leads, and boosting ROI.   On the flip side, when growing your firm by investing in overseas startups, you’ll need to start from scratch. This process generally begins by qualifying for an investment visa in the country of your choice.   Let’s suppose you plan to expand your company horizons to Italy. In that case, you’ll have to be well-versed with the investment possibilities available in the country. This could be done in two ways:   Online market research Physical visit to the Italian market   After shortlisting the opportunities, you’d have to apply for an investment visa. For this purpose, you can contact and learn about the necessary documents required. The immigration lawyers can further assist you with the application process. As it’s a matter of international financial affairs, they can further guide you about the government guidelines and benefits you can avail.   Once you are qualified, you can dwell in Italy for the long term and collaborate with local teams to streamline brand growth.   This brings us to the topic of discussion:   How To Collaborate With The Local Teams? Whether you plan to work from your home country or Italy, to ensure smooth working, you’d have to take the following key points into consideration. It will ensure you understand the common roadblocks of team cooperation and overcome them with ease. Consideration No.1: Cultural Norms Connecting with your global team is undoubtedly a challenge; however, not a burden. Instead, it presents you with opportunities to work with diverse people and learn about their cultures. In short, it will provide you with a fresh perspective on business management.   For instance, in Italy, workers have the freedom to express their opinion, admire interpersonal relations and follow a hierarchy. Therefore, to work with them, you’ll need to focus on breaking the ice in the first few meetings.   On the other hand, the work culture of the US is less hierarchical and formal. They prefer to dress in relaxed clothing and address their superiors by their first name.   Learning about the unique cultural norms will assist you in building better communication and understanding the team’s requirements. It will eliminate the chances of conflicts- clearing paths for investment success.   Pro Tip: Though plenty of resources available online could guide you about cultural diversity, you must focus on encouraging the staff to share their experiences. It will foster camaraderie and cut the first turf. Consideration No. 2: Language Barriers There are more than 7,100 languages in the world. No matter in which country you are investing, language barriers are likely to cause a commotion during the communication process. That’s why entrepreneurs often work with translators during international business meetings.   Despite that, learning some language basics would help you strike regular conversations and establish an informal connection with the local team. Let’s take an example for better understanding.   In Italy, language differences make it tough for native Americans to communicate with local brands. It is because the locals prefer to talk in their mother tongue only. Not knowing the basic slang, greetings, or terms might affect the quality of communication. It may twist the gist of the message, leading to unnecessary confusion.   To lower the barrier, you must use appropriate terms and may incorporate humor in the conversation. It will indicate that you are making efforts to understand and unite with the team. On the other side, your Italian staff will feel respected, valued, and heard. Try using internal team collaboration applications like Troop Messenger, which is multi-lingual. It supports many international languages, helping you chat in the native language of your investment partner. Consequently, the conversation will become a little friendlier, interpersonal relations will improve, and the organization will get fruitful results.   Pro Tip: Create a user guide that highlights the dos and don’ts of international business communication. It’ll assist you during meetings and even casual conversations. As a result, the language barriers could be eliminated to a great extent. Consideration No. 3: Time Zone Investing in a venture overseas often calls for meetings at abrupt times. In a few cases, it even leads to mismanagement or loss of the deal. Understanding the time zone difference and scheduling the team meetings accordingly is integral for preventing these circumstances.   It is also noteworthy that different countries have different working hours laws. So, your appointments must adhere to the country or state regulations.   Likewise, it would be best if you considered the national and international holidays when planning a visit. Otherwise, it may cause a hassle for the local teams and affect your relationships.   Thereby, it is recommended to be very specific about the date and time (along with time zone codes such as Eastern Standard Time, Pacific Standard Time, or Central Standard Time) when scheduling a meeting or deadline. Yet, you must be flexible to make necessary changes to match every party’s requirements.   Pro Tip: Create a master calendar, including holidays and working hours and share it with your global team. It will lower the possibility of time zone conflicts. You may even invite the team members to attend the conference virtually. It will reduce the chances of skipping the schedule. Consideration No. 4: Teamwork Last but most importantly, to make the collaboration with your global teamwork, focus on teamwork. Remember the popular saying, “Teamwork Makes The Dream Work.”   As you’ll be working with people of diverse backgrounds, learn to reap benefits from their strengths. Regardless of what type of investment you make, teamwork will provide you with a unique outlook for the work and give you a competitive advantage. It’ll ensure you create a distinct customer base, improve brand image in the international market and enjoy high RoI.   However, it does not mean you’ll not encounter the “US vs. Them” conflicts. There might be issues where your staff might disagree to a greater degree, but you need to come up with a solution that’s most feasible for your business.   To build team spirit, conducting regular team-building activities and meetings would be a wise decision. It will allow everyone to understand the working culture and respect them.   Pro Tip: Celebrating different cultures is a great way to ignite the feeling of togetherness in your team. You may arrange small activities to get to know each other and show your respect for the diversity. Conclusion "Understanding And Respecting Culture Diversity Is The Key To Collaboration"   Upscaling your business to an international level is a significant milestone. After all, it brings your company one step closer to accomplishing its goals.   However, this journey is not hassle-free. With the increase in company operations, you’ll have to understand the taste and preferences of the end-user by connecting with the locals. Focus on uniting your team to build brand awareness and recoup the investment.
“It is the long history of humankind that those who learned to collaborate and improvise most ...
21 Sep 2022
5 Branding Strategies to Take Your Business to the Next Level
Building a creative, memorable brand may be more important than filing corporate paperwork and leasing office space. Without a highly recognizable identity that includes a narrative, an eye-catching logo, and a secure place in the culture, a business’s life expectancy may be shorter than people anticipate. That’s why branding calls for a significant investment in terms of time and energy from startups and mid-sized companies with sometimes tight budgets. There are excellent online resources such as GoPro and Tailor Brands that can help business visionaries make intellectual and emotional connections with consumers on a global scale. By conducting due diligence, assessing customer preferences, and making inroads through key partnerships and forward-facing platforms, you could be the next hot-trending success story.   These are five ways to develop a renowned brand and achieve business goals. Table of Contents 1. Define Your Brand 2. Create a Strong Brand Story 3. Partners with Other Brands 4. Embrace Social Media 5. Deliver a Great (Cohesive) Brand Experience 1. Define Your Brand The process of defining a brand may lead business professionals to a place they did not anticipate. That’s large because defining your brand involves discovering what it is and how it relates to potential consumers. Although you may have firmly embedded notions about the product or service, success requires an open mind that allows the evidence to drive you to a conclusion. In many ways, defining your brand is detective work. Begin by making deep dives into customer-based research to determine how audiences will receive the endeavor. It’s also crucial to use the brands of others competing for market share as foils to weigh your innovation. Take your time to mine and review the quantitative and qualitative data as if you were an impartial bystander. Don’t hesitate to enlist a focus group or people in your orbit to play devil’s advocate. With a firm grasp of external brand perception, you can start to define its inherent nature. It may prove helpful to think about the brand as if it were a walking, talking entity. Ask yourself, what are its basic character traits, and would everyday people gravitate to them? Marketing experts prefer that a brand is defined by traits that people experience as reliable, dependable, and trustworthy. Those are characteristics that support brand loyalty. But to garner enthusiasm in the marketplace, it should also possess charisma. 2. Create a Strong Brand Story We live in a world where narratives, i.e., storytelling, take precedence over facts. People talk about the mainstream media, weaving narratives that support their position on wide-reaching issues. But truth be told, human beings have always been storytellers, and those fictional and non-fictional accounts define us as a culture. Warby Parker the eyeglass brand is a brilliant example of how to create an engaging brand story. Here is a snippet of their brand story – you can read the rest on their website.   For your brand to become part of our culture’s fabric, it must also have an accessible storyline that fits with a demographic. These are three steps you can take to heighten your culture-based understanding of the brand and effectively tell its story.   Learn Its Timeline: History, artifacts, and businesses exist in a time frame. Your brand already exists in the past and present, and it’s up to you to direct its future. Start by writing down the organization’s story by focusing on the founder. The founder represents a backstory that defines the organization’s roots. Feel free to employ anecdotes, quotes, and secondary sources. Then jot down where the operation is today and connect the backstory to present-day operations, products, and services. With these items defined, craft a compelling story about where your brand is going. Write A Summary: A full telling of the brand story will likely have its place on your online platform. But not every client or potential partner will take the time to read it in its entirety. That’s why a summary statement of one paragraph serves as the tip of the storytelling spear. Your summary statement should be dense, word-efficient, and move people on a visceral level.   Deploy your full telling and summary whenever practical. It will feel more authoritative if people come across it organically, even if that’s part of your marketing strategy. 3. Partners with Other Brands Building select partnerships with other organizations is sometimes called “co-branding,” The process strives to take advantage of the synergy between entities. When strategically orchestrated, co-branding can bring new products to the marketplace with greater awareness and consumer attention. Rather than work independently, the partnership bolsters both organizations’ products, services, and bottom lines with a fraction of the investment. One of the most effective co-branding efforts was orchestrated by Red Bull and GoPro, starting in 2016. GoPro served as Red Bull’s point-of-view imaging provider, exclusively capturing the energy drink corporation’s event footage. GoPro received access to upwards of 1,800 Red Bull events across 100 countries, distributing exciting visuals on digital platforms. “Red Bull’s global scale and execution is something to be admired. This partnership is very strategic for GoPro,” Nicholas Woodman, founder, and CEO of GoPro reportedly said. “We share the same vision…to inspire the world to live a bigger life. While we’ve worked closely for many years, as official partners we’ll be able to more effectively help one another execute our shared vision and scale our respective businesses. GoPro and Red Bull, as a match, are as good as it gets.” Red Bull founder and CEO Dietrich Mateschitz said GoPro would “amplify our collective international reach, the power of our content and ability to fascinate.” Although powerhouse outfits such as GoPro and Red Bull have the reach to connect with industry-leading organizations, the practice holds true at every level. It follows from the idea that the sum can be greater than the parts, or in this case, the partners. 4. Embrace Social Media Leveraging marketing channels to connect with consumers and develop a brand has not necessarily changed. Billboards and posters were among the best options until radio and television entered the culture. To a great degree, these have been supplanted in the 21st Century by digital platforms. But the basic principle of utilizing the best current to float your message downstream to the public holds. That just happens to be social media these days. You can use Troop Messenger chat APIs to create live chat apps across all social media handles. When it comes to social media, don't be afraid to embrace new platforms like TikTok. This can give you an edge in the market if you get there before your competitors. One brand that I have noticed doing this great is Tailor Brands. They use the platform to promote their logo maker product by harnessing the power of content creators and TikTok influencers.   Employing the Tailor Brands toolset remains essential to small and mid-sized businesses in terms of exposure and growth. And while Tik Tok continues to be an effective branding stream for wide-reaching organizations, it’s also important to conduct due diligence and deliver images and narratives on your audience’s preferred social media platforms. 5. Deliver a Great (Cohesive) Brand Experience Delivering a compelling brand experience isn’t about one thing. It’s the reactions and emotions people feel at an almost unconscious level. The character, rich story, connections to industry partners, and repetition of images that trigger positive vibes are parts of a cohesive whole that leaves a lasting impression. And while a great brand benefits from organic integration into the culture, it’s essential to manage the message. These are ways industry professionals can exercise control over branding efforts.   Sensory Engagement: Create a logo that can be used in wide-reaching landscapes that conveys the messaging you want people to feel and remember. Tools such as Tailor Brands logo maker are assets small and mid-sized companies can rely on to create memorable branding icons that people recognize in any setting. Community Participation: Winning the hearts and minds of prospective customers requires positive associations. Just as partnerships between the likes of Red Bull and GoPro were mutually beneficial, aligning your operation and values with charitable organizations and community-minded leadership speaks volumes. They also make people more inclined to support your business. Pop Culture: Platforms such as Tik Tok are undeniably part of popular culture. Immersing your branding efforts into strategic cultural arenas can create a perception your products and services are also part of that fabric. Essentially, putting social media to work can result in your brand trending.   The process of building a brand involves a great many moving parts that must be brought to bear with a singular purpose. From its infancy through corporate success, those tasked with managing a brand must constantly re-evaluate the market and cultural conditions to ensure it maintains public favorability. Effective branding is not a box professionals check before moving on to direct profit-driving endeavors. Rather, it’s an ongoing process that requires thought leadership and digital tools to make adjustments that mesh with the market and culture.
Building a creative, memorable brand may be more important than filing corporate paperwork and leasi...
military collaboration
17 Sep 2022
Why Do Defense Forces Opt for On-Premise Models?
Let's first analyze its core before learning why the Defense forces must use on-premise models. Services for collaboration in the defense industry are far more significant than those in any other industry, including banking. Because they impact the country's security, the lives of the soldiers, and other important aspects, they perform a very efficient role, are intelligent, and unquestionably must be more secure than others. So, opting for on-premise deployment would be wise for all data-sensitive industries, especially Defense. While businesses with less worry may choose a cloud-based solution, a risk-averse organization, like the Department of Defense, might require an on-premise solution. The cloud model includes third parties and entirely depends on the security standards they provide, which might or might not be substandard. It's also possible that they operate elsewhere than where you are. You have the flexibility to choose top-notch security procedures for on-premise security systems, protecting your data. Many businesses use end-to-end encrypted chat apps, but when it comes to Defense, they must use something more advanced, like an on-premise solution. Table of Contents What is On-Premise? Introduction to On-Premise Benefits of opting for On-Premise Models Access the data offline Data Ownership Security Troop Messenger Secure Communication End-to-End Encryption Air Gap Network Live Location Tracking Secret Chat Window File Sharing Conclusion What is On-Premise? On-premises refers to a software and hardware infrastructure solution implemented and used exclusively inside your company's premises. Introduction to On-Premise Other industries may be held in choosing between on-premise vs. cloud models. Still, data-sensitive industries like Defense agencies, Banking, Health Care, and others select on-premise models, in which all hardware and software are kept on-site at the specified location or on your premises, and to emphasize on-premise security is very strong compared to cloud. The corporation owns the servers stored in a safe, climate-controlled facility on the site. The organization will need to employ experts to give specialist IT help and appropriate heating, ventilation, and air conditioning (HVAC) systems to keep the equipment in working order. As previously stated, an organization that manages its on-premises networks has complete control over security through solitary or collaborative activities. They are in charge of creating appropriate user access policies, installing firewalls and antivirus software, making sure security patches are installed on schedule, and stopping cyberattacks. Businesses with adequate IT support may rest easy knowing their servers are secure with on-premises solutions because they don't have to hand over their sensitive data to a third party. Benefits of opting for On-Premise Models To handle your data, on-premises storage depends on the infrastructure at your business's physical location. You will own every piece of machinery, and lifecycle management will fall under your purview. The other benefits of opting for on-premise models are: Access the data offline Users can access data from on-premises storage without an internet connection. Due to on-premises servers, you will have access to an internal network at any time, regardless of your internet connection. Despite most organizations relying on the internet to do business, there is always a concern that a lost connection could hamper productivity and make it impossible to access vital data. Data Ownership In an on-premises setup, tools and programs like self-hosted chat are deployed locally and managed by an organization's IT infrastructure. The admin will oversee and manage the linked process. Before using an on-premise solution, an organization must purchase a license or copy. If you do not rely on a third party, you will have complete control over data because the software is licensed, and the entire instance is on the premises of an organization. Eventually, changing the server's hardware can enable more customization and flexibility for their storage needs. Security Departments or agencies that handle particularly sensitive data, like those in the Defense, banking, and government sectors, must have the security and privacy that an on-premise solution offers. Anyone other than authorized personnel has no access to the on-premise storage. Since they are not storing the data online, on-premises servers are inaccessible from outside the network. Your very own technicians are in charge of creating appropriate user access policies, installing firewalls and antivirus software, making sure security patches are installed on schedule, and stopping cyberattacks. With your adequate, IT support may rest easy knowing their servers are secure with on-premises solutions because they don't have to hand over their sensitive data to a third party. If my guesstimation is valid, you might be looking for advice on the finest self-hosted chat application for Defense while reading this blog. To purposefully terminate your quest, let me inform you that the Defense departments of some of the world's most powerful countries are already using Troop Messenger, known for providing its services as a self-hosted chat. Troop Messenger Let's see how Troop Messenger can be an effective defense force message solution as a self-hosted chat. Troop Messenger can appear to be just another secure collaboration tool or a team chat app. However, it is one of the few on-premise models that not only meets the requirements of on-prem but can also be used for defense communication owing to Troop Messenger's chat engine. Defense needs a secure messaging app for the public Defense and Armed Forces to work internally without compromising on the data they exchange and adhering to their requirements. As Defense may route the chats throughout their networks and databases, Troop Messenger gives them complete control over the application with its on-premise deployment model. Any industry, including the Department of Defense, can obtain a version customized to your ecosystem's workings. You can rest assured that there won't be any unauthorized third-party access to your standard or crucial data because it operates on Air-Gapped networks. Troop Messenger, the on-premise chat server, comes with Trumpet, File Deck, TM-Monitor (with Lawful Interception), UNITs, User Authorization, etc., as the advanced capabilities to offer all the conventional and useful SaaS functions. The only features for user security are end-to-end encryption, multi-factor authentication, LDAP/SSO, and role-based access controls. Secure Communication Troop Messenger emphasizes providing a safe and secure platform. Therefore even if it can also serve various models like SaaS, chat API & SDKs, among others, it supports on-premise models. As aforementioned, on-Premise gives the administrator complete control; they will be the only authorized person with full access to Defense data and be able to limit access to the tool for other Defense staff depending on their ranking position or job & responsibilities. Giant multinational corporations select the on-premise option since it is the safest and only choice for keeping hackers and vandals from accessing Defense data. End-to-End Encryption This self-hosted application uses end-to-end encryption, which prevents anyone but the intended recipient from decrypting or accessing the message. Defense departments can start the communication process like military planning and operations without hesitation or second thoughts because all types of communication, including text messages, conferences, screen sharing sessions, audio/video calls, and other communication channels, will be safeguarded. Troop Messenger utilizes some of the most well-known and dependable security protocols in the industry, including   AES-256, Elliptic-curve Diffie–Hellman key agreement protocol, SHA512 and PBKDF2 as primitives.   Air Gap Network Cyber security professionals and organizations prioritizing security would deploy air gap protection technology. It primarily protects crucial networks from infiltration attempts and security breaches. Every business has different requirements for air-gapped networks. Credit systems, PCI (payment card information) servers, Department of Defense, nuclear plans, medical devices, SCADA, and ICS network devices are sectors that favor air-gapped networks against non-air-gapped defense technology. Transforming into a fully developed, defense-grade solution with a secure, on-site communication system based offline. Troop Messenger works as your chat application for Defense that secures communication operating across all terrains with limited bandwidths and high latency, such as satellite transmissions, to protect your connection securely. Live Location Tracking Troop Messenger prevents you from losing your soldiers in isolated places. The Defense will be able to track the soldiers' whereabouts without relying on their produced position coordinates due to live location tracking. This function has been demonstrated to be extremely useful when a soldier's surroundings, such as the weather or their health—make it challenging to reveal where they are. Secret Chat Window Defense officials can communicate in the impenetrable secret chat window thanks to this unique feature of Troop Messenger. The fact that the information or data supplied will terminate when you specify has another advantage because it won't be saved and thus can't be accessed by anyone. File Sharing This military messaging system will support encrypted, high-security file transfers of Army-grade. File-sharing should be limited within the platform. Anyone using the platform cannot send files using file-sharing apps made for common users. Conclusion If you are looking for a defense communication tool, your search ends with Troop Messenger, the only security solution for Defense. Troop Messenger is one of the few on-premise models that can seamlessly operate without any issue on air gap networks. Don't be misled; every on-premise solution cannot work on air-gapped networks. Following a proverb, Champagne is a sparkling wine, but not all sparkling wines are Champagne.
Let's first analyze its core before learning why the Defense forces must use on-premise models. Ser...
16 Sep 2022
How is AI Voice Technology Transforming IOT?
Newer, AI-powered voice technologies are transforming the Internet of Things industry. These new voice technologies and voice generators give IoT devices natural and responsive interactions with human users. They also reduce the need for screen interfaces and improve security by making it harder for hackers to break into devices. You might have seen negative user experiences with early IoT devices. They were partly due to clunky controllers and screens that were tedious to use. Voice control is a natural response to this problem, but most current voice assistants cannot operate at optimum levels in noisy environments or without visual cues. AI voice technology has made it possible for IoT device manufacturers to create devices that are easy to use, accessible in any environment, and secure from hacking attempts. There’s no doubt that the way we interact with our devices is about to change significantly, thanks in part to AI-powered voice technologies. For example, text to speech can enable IoT devices to talk back to users and convert text-based media into a spoken format. Online TTS voice technology provides personalised services and increased autonomy for digital content owners, reduces operational cost, speeds up throughput, offers easy implementation, minimal maintenance, and enhances employee performance, among other things by making their workforce easy and efficient. We will discuss the key elements of the AI Voice Generator, driving growth in the IoT industry. Table of Contents 1. Voice Recognition in IoT 2. AI Voice Generators 3. Voice Identification in IoT 4. Natural Language Processing in IoT 5. AIoT in Healthcare Conclusion 1. Voice Recognition in IoT Voice recognition technology allows IoT devices to understand human speech and respond appropriately. It is often used in conjunction with other AI technologies, such as natural language processing, to optimize device performance. Voice recognition is key for allowing users to control their devices without the need for screen interfaces. AI voice recognition technology is also great for devices that are used in noisy or visually impaired environments. Devices that require visual input are often difficult to operate in noisy environments, such as kitchens, due to the need to keep an eye on cooking food while entering commands on a screen. Voice recognition technology allows these devices to be operated without the need to look at a screen, which can be particularly useful for visually impaired people. That said, by incorporating text to speech in voice recognition systems, businesses can enhance user experience. Here are a few of the use cases for TTS in today’s voice-first world:   Conversational interactive voice response (IVR) systems used in customer service call centres Voice guidance and navigation systems like GPS mapping apps Check out for the team collaboration software that has AI-Enabled text-to-speech facility Smart home devices and other voice-enabled Internet of Things (IoT) tools Independent virtual assistants like Siri, Alexa, but for your own brand Experiential marketing and advertising solutions including interactive voice ads on music streaming services, or branded smart speaker apps Video game development with dynamic runtime text to speech for accessibility features, scene prototyping, and AI non-player characters Company training and marketing videos that allow businesses to change voice overs without tracking down original voice talent for ongoing recording sessions   For voice controllers in IoT to be effective, the sound needs to be crystal clear and voice commands need to be understandable, which is not always easy to achieve in noisy workspaces. Not only does a voice-enabled assistant need to separate the human voice from background noises, but it also needs to support different languages and accents to be truly effective. 2. AI Voice Generators AI assistants are voice generators that can perform a wide range of tasks, including scheduling, reminders, translations, and providing information. Voice generators are a relatively new addition to the IoT industry but are quickly becoming popular. Voice generators help users to quickly and easily access information, schedule events, and perform other tasks, making their busy lives a little bit easier. What’s more, these AI assistants can be used by anyone, regardless of their technological skills or experience. AI voice generators are also able to integrate with other IoT devices. This means that they have more interaction and easy control over home appliances, smart home devices, and other connected devices. Voice assistants integrated with other AI applications, such as chatbots also help provide a more comprehensive service. For example, a person who has an AI assistant at home and a chatbot at work can use their voice to send an email using their chatbot at work. This kind of interconnectivity helps transform the way people interact with technology, especially in business environments. That said, voice-enabled devices such as TVs with hybrid connectivity capabilities improve user experience by providing smart, intuitive, and convenient interactions. Through either a remote control or voice-enabled mobile app, users can quickly and conveniently access their favourite streaming platforms via the cloud and use embedded functions to change the channel, adjust the volume, and a range of other commands. 3. Voice Identification in IoT Voice identification technology allows devices to understand who is speaking to them. This is a useful feature for security purposes, particularly in business environments. If a device can understand who is speaking to it, it can be organized to respond appropriately. For example, a security system could be programmed to allow certain people onto a company’s premises while denying access to others. Voice identification technology integrated with voice generators can also be used to send tailored information to different people. Voice generators could be programmed to send different information to each person using them based on their voice. This could be particularly useful in workplaces where employees often need to access sensitive information, such as financial data. Voice recognition technology can also be used to train devices to respond to different voices in the same way as one another. For example, a device could be programmed to understand two different voices as belonging to the same person. This could be useful in situations where multiple people need to use one device, such as in an office environment. 4. Natural Language Processing in IoT Natural language processing technology allows devices to understand the context of human speech. This means that a device can understand what a person’s full sentences mean, not just individual words. AI voice generators can produce human-like voices with Natural language processing. IOT devices that use natural language processing can interpret a person’s full sentences and respond appropriately. For example, if a person says, "What is the current weather forecast in New York?", a device with natural language processing would understand that they are asking for the weather forecast in New York.’ Natural language processing can be used to optimize the performance of a wide range of devices. For example, smart home devices can be programmed to respond to certain words, such as "brighten" and "dim", to change the brightness of lights. 5. AIoT in Healthcare AI combined with IoT has numerous benefits in healthcare including improving diagnostic accuracy, reducing the administrative burden of tracking patient health in the facility, and enabling telemedicine and remote patient care. AIoT can identify critical patients faster than humans by processing patient information, ensuring that patients are triaged effectively. Conclusion In a nutshell, AI and IoT is the perfect marriage of capabilities. AI enhances IoT through smart decision making and IoT facilitates AI capabilities. through data exchange. The two combined will pave the way to a new era of solutions and experiences that transform businesses across industries.
Newer, AI-powered voice technologies are transforming the Internet of Things industry. These new voi...
team collaboration
15 Sep 2022
Brainstorming Session Ideas & Tools To Enhance Team Collaboration
Brainstorming is one aspect of team collaboration that can feel particularly daunting if you aren’t guided well on how to conduct it efficiently. Picture it for yourself. Imagine sitting at a conference table and having to come up with brainstorming session ideas from scratch without knowing the first thing about it.   Every input or critique from an otherwise well-intentioned peer or a colleague can quickly start to feel like a scathing remark. A group brainstorming session is right up there with “delivering presentations” as one of the biggest social lapses in the modern employee. And it isn’t a surprise as to why.   Coming up with original ideas in a group is bad enough for most people, let alone having to bear the brunt of it being put down immediately. Especially when it’s to do with an idea you took an hour and three coffee cups to squeeze out.   So where do we all go wrong with our brainstorming methods? The focus of today’s article is on how to fix this problem. By the end of this article, you’ll know the potential reasons brainstorming sessions fail and also learn about some best practices and tools for running effective sessions. Table of Contents Why Most Brainstorming Sessions Don’t Work 1. Extroverts Snatch Opportunities 2. Awkward Silences 3. Converging Idea Generation 4. Pandemic Remnants 7 Proven Brainstorming Ideas And Techniques 1. Rapid Ideation 2. Online Brainstorming (Brain Netting) 3. Brainwriting 4. Reverse Brainstorming 5. Round-Robin Brainstorming 6. SWOT Analysis 7. Starbursting 3 Best Tools To Enhance Team Collaboration 1. Troop Messenger 2. Coggle 3. Google Docs & Google Sheets Conclusion Why Most Brainstorming Sessions Don’t Work image source Brainstorming sessions often fail due to a lack of proper leadership or due to the participants finding it tricky to navigate around some of the most common mistakes in any session. These mistakes are mostly social but can be attributed to improper implementation of the meeting.   The big question is why our creative solutions and problem-solving techniques suddenly fall flat around people. We might have a hunch…   After sitting through countless group brainstorming sessions, we’ve highlighted some of the most common reasons that can derail creative thinking in team members. These are: 1. Extroverts Snatch Opportunities Extroverts that are gifted thinkers tend to cause unbalanced conversations by dominating the brainstorming exercise. The people that normally speak the most speak the most, whereas the rest are more than happy to resign to a few nods here and there.   It is perhaps where a team lead’s project management is tested as they handle people from different backgrounds and with different personalities. 2. Awkward Silences Let’s be honest, the most prepared person in any brainstorming session is the one who initiated it. The rest of the participants are mostly along for the ride with a few who’ll add in real-time. In the end, all that’s left is an hour’s worth of awkward silence where no one knows how to proceed. 3. Converging Idea Generation The anchoring effect can cause rapid ideation from a few which can stifle everyone else’s creative juices. It typically occurs when one or two concepts are floated in the mind mapping session and everyone hyper-focuses on them instead of coming up with unique and fresh ideas themselves. 4. Pandemic Remnants The Covid-19 pandemic forced all employees to maintain their routines remotely. It meant that video conferencing was the primary method of brainstorming for most people and that, as anyone who’s experienced hours of Zoom and Google Meet calls will tell you, isn’t the most ideal situation to capture the creative energy of the team. 7 Proven Brainstorming Ideas And Techniques Fortunately, we’ve got a few solutions that may prove beneficial in overcoming all roadblocks when you begin your brainstorming sessions. Let’s take a look at them. 1. Rapid Ideation image source Rapid ideation is a brainstorming technique that relies on a set amount of time and encourages all participants to write down lots of ideas before the time runs out. This method helps everyone to come up with as many ideas as they can before they start to overanalyze and select them one by one.   One company that best employs this technique in its client and team meetings is Digitarial. As a digital affiliate marketing agency, they heavily rely on brainstorming sessions within teams and with clients to generate ideas.   Digitarial uses the rapid ideation process in an effective way to get the entire team to participate regardless of how premature their ideas may be. And they make sure that the participants do not eliminate anything before the time is up. Once the time limit is up, everyone contributes to the group discussion.   This allows them to ensure that they are on the same page with the client before setting off on a project. With the rapid ideation method, the company ensures every member of each department has a strategy and development guide before setting off.   It helps them create successful campaigns and strategies for the clients and come up with near-perfect ideas for them. 2. Online Brainstorming (Brain Netting) image source Brain netting is a popular method of brainstorming where all team members select a centralized location to write or send their ideas. This centralized location can be a shared notebook, Google Doc, or Troop Messenger group chat.   Today’s productivity and collaboration tools are perfect for online brainstorming since they feature group chats. Skype, Discord, and Microsoft Teams are all excellent examples. Online brainstorming is particularly useful if your teams are distributed geographically or are working remotely.   Take KURU, one of my favorite shoe brands, as an example of this technique. When coming up with a new line of shoes, its lead product developer conducts online brainstorming sessions with its remote and on-site designers. During the sessions, providing them with a shared space gets the idea machine rolling.   Once everyone has participated, they list down the ideas and designs that are worth pursuing and schedule separate follow-up meetings for critique, planning, and execution. The use of this methodology by KURU allows everyone to be on the same page (literally) and lets the design team pitch in and share ideas whenever convenient and when inspiration hits.   The biggest advantage of this technique is that it prioritizes remote members of a team and gives them a voice. Ideas can be shared anonymously too to help the team contribute with more freedom. 3. Brainwriting image source Brainwriting is one of the few non-verbal group brainstorming techniques on our list. The idea behind this method is to have one member of the meeting initiate an idea on a piece of paper and pass it to the person on their side. Every person after the first will add bullet points, expand the idea further, and provide creative strategies.   Once the paper has made its way around to the initiating person, a second round is started with someone else on the table. Remote teams can use Troop Messenger or any other collaborative or chat tool for this technique.   Putting this method into practice, your auto repair and maintenance company decides to go online. But to test the waters, you want to start with one service first. You have a few ideas for it but are not sure which one to add. Perhaps you could start an online brake repairing service or have a washing and interior cleaning service too.   Having the shareholders and shop managers sit around a table and practice brainwriting can help you identify the most important service your business should invest in. One by one, they will list down the service they think is best to be offered online along with the supporting arguments.   The point of this exercise is to have everyone contribute with creative ideas and solutions and solve two of the problems we highlighted earlier; extroverts snatching opportunities and converging idea generation. Brainwriting can also help eliminate the bias that is normally placed with the first idea that comes to mind. 4. Reverse Brainstorming image source Reverse Brainstorming is a technique that flips the conventional way of brainstorming on its head. The technique relies on our natural ability to more easily see problems than solutions.   Its implementation is very simple – instead of asking all participants for solutions to a problem, ask them all the different ways in which they can predict the plan would fail.   The reason for the technique’s implementation is it helps all participants to see gaps in a plan rather than work on any number of ideas to build a strategy for success. Once everyone in the team has a list, you can whiteboard specific examples and work your way backward to achieve the opposite effect.   To deploy this method, you start with one of two "reverse" questions:   Instead of asking, "How do I solve this problem?" ask, "How could I cause the problem?" Instead of asking "How do I get these results?" ask, "How could I achieve the opposite effect?"   To put this into a real-world scenario is easy too. A company that sells gym supplements needs to find ways to attract an older audience to its products. Instead of thinking of ways in which they can market their pre-workout supplements and protein shakes to people above 50 years old, they may need to introspect all the reasons they’d fail in convincing them to purchase.   By using the reverse brainstorming technique, the issues highlighted then could be:   Older audiences would hate it if the product labels and graphics were aggressive and “youthful”. Older audiences wouldn’t use any products that give them the infamous “pre-workout itch” since they’d be too distracted or troubled by their body’s response to focus on the workout.   Working backward, the solutions can then be identified to the two problems.   Use simpler packaging designs without any aggressive text or images. Use supplements that have fewer harsher compounds, such as beta-alanine and caffeine.   5. Round-Robin Brainstorming image source Round-robin brainstorming is a technique where each participant contributes at least one idea to the session. The rules to this technique are simple and very similar to brainwriting and rapid ideation where an idea has to float around the entire room before a second is presented, or the current is critiqued.   Another rule is that no member of the team can exclaim that their idea was already mentioned. Brainstorming initiators are expected to return to each person once they’ve had more time to build on their ideas.   This method also works best if the team is told in advance and has time to prepare ideas before the meeting. Similar to rapid ideation, this technique only works if every member contributes and is required to pitch in before everyone begins critiquing the ideas. 6. SWOT Analysis image source SWOT, or strengths, weaknesses, opportunities, and threats are the exact four indicators that all team leaders will need to identify and better plan for their projects.   To begin, you need a piece of paper or sticky notes with four columns, S, W, O, and T. From here, you can list down the characteristics of your idea and place them in the required column.   For instance, your web development firm is creating a client project around a website to stay updated with the latest stock market news and trends and track stock prices. SWOT analysis for it during the brainstorming session would look something like this:   S (Strength) - It features real-time updates and news and having a built-in investment tool for prospective share-buyers would make it profitable for the company. W (Weaknesses) - Because of the website weight and constant upgradation that is required, it can become very costly for the company to handle. O (Opportunity) - The project fits a very niche category and has high strategic and technical barriers to entry, thus minimizing the competition. T (Threat) - Time and legal challenges the website has to face when complying with government regulations.   SWOT analysis is an excellent form of brainstorming and can help provide a different perspective on an existing idea and help you understand it more from the get-go.   This template can even highlight any big issues that your idea may face before you pitch it elsewhere and can be a great method to highlight okay ideas from the really bad ones. 7. Starbursting image source And finally, starbursting is a later-stage brainstorming technique that can be used beyond the initial phase of the brainstorming process. Once the group has already decided on an idea to move forward with, starbursting can help elaborate it in detail and even provide ways for the idea to be executed.   In this brainstorming session technique, your team will place the selected idea at the center of a whiteboard and then create a six-point star around it. Each point on the star highlights a question: who, what, when, where, why, and how.   This method of brainstorming is highly useful for mergers and acquisitions. For instance, when analyzing and evaluating an online business, you need to ask the following questions to yourself.   Who - Who is this website for? When - When is the best time to acquire it? What - What are the current innovations and trends in the market that can influence its sales in the future? Where - Where does the traffic come from and what's the conversion rate? Why - Why are they selling their online business to us? How - How do we manage customer negotiations once the initial meeting is made?   Since this technique places its focus on questions rather than answers, your group will be encouraged to examine these questions from every angle and give their point of view by highlighting the strengths and potential weaknesses.   The starbursting technique also frees the person who initially presented the idea from the responsibility of defending it from scrutiny or figuring out ways to execute it alone. With this, the team works on solutions together. 3 Best Tools To Enhance Team Collaboration Once you have the techniques and various methodologies nailed down, you can shift your focus to providing the best collaborative tools to help boost your team’s brainstorming workflow and encourage teamwork.   Effective brainstorming is a two-part affair. The techniques and tools go hand-in-hand and missing out on anyone can set your sessions up for failure. Here are our recommendations for the best three brainstorming session tools for you. 1. Troop Messenger   Troop Messenger is the world’s leading team collaboration and chatting application. Leveraging the power of group chat, calls, and video conferencing, the tool is the ideal choice for any workplace or student brainstorming session - whether in-person or remote.   Troop Messenger enables all members of a brainstorming session to collaborate freely, text and chat, and initiate calls and video meetings. Particularly for design teams, Troop Messenger can be highly useful.   For instance, designers at a company that sells face masks online have been asked to come up with new designs for children’s face masks for the upcoming Christmas. With its file sharing and remote screen sharing feature, Troop Messenger can get everyone on the same page immediately.   Through the group chat feature, the marketing team can provide the designer with a brief for the face mask designs. The group calling feature will allow the designers to get clarifications from the marketing team.   Once all the doubts are removed, the design team can then use the screen sharing feature for brain netting on new designs within the team before sharing the draft with the marketing team. And since all messages and calls are end-to-end protected, your teams can safely discuss all enterprise-level and confidential plans with complete peace of mind. Pricing Troop Messenger comes in three plans:   7 Days Free Trial Premium - $2.5/user/month Enterprise - $5/user/month Superior - $9/user/month   2. Coggle   Coggle is the de facto brainstorming facilitator and tool of the 21st century and has become an industry staple in workspaces and university campuses globally. This popularity is in large part due to its mind maps and flowcharts creation and sharing ability.   Coggle makes it incredibly simple to visualize your own ideas while brainstorming. There are no downloads or installations necessary because Coggle operates in your browser. And the best part about this tool is you can share it online with your team in real-time. Pricing Slack has four pricing plans:   Free Forever - $0 Awesome - $5/month Organization - $8/month/user   3. Google Docs & Google Sheets   While Google’s suite of productivity tools was meant to take on Microsoft’s Office line of products, they have claimed their case as capable collaborative and brainstorming tools as well.   Google Docs & Google Sheets, especially, are some of the most popular tools among professionals and students using the free platform to list down all brainstorming questions and ideas. They can choose to leave comments and suggestions, or participate as viewers only with the tool.   Powered by Google’s superior real-time data pipeline, it is a product that is constantly learning and evolving with time. And since it is universally available and only requires a Gmail account, to begin with, it is also the most easily-accessible tool available online today. Pricing Google Docs and other office apps are free to use, but additional storage costs are extra.   Business Starter ($6/user/month): Provides 30GB storage per user Business Standard ($12/user/month): Comes with 2TB storage per user Business Plus ($18/user/month): You’ll get 5TB storage per user with this plan. Enterprise (Custom Pricing): With this plan, you can get as much storage as you want.   Conclusion Brainstorming techniques and tools are a natural stepladder that requires participation and input from most (if not all) of the members and participants of the session. These sessions are very easy to fall off-track but with the right techniques and tools at your disposal, you’re on your way to unparalleled levels of productivity and collaboration.   Troop Messenger’s vast selection of team-building and collaboration-forward tools will help you make these brainstorming sessions a hit and lead teams as effectively as possible.   If you want to learn more about the features of Troop Messenger, please visit our website or contact us by email at
Brainstorming is one aspect of team collaboration that can feel particularly daunting if you aren&rs...
To create a Company Messenger
get started
download mobile app
download pc app
close Quick Intro
troop messenger demo
Schedule a Free Personalized Demo